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YOUTH MEGATRENDS
201533 PART 3/3
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Graham Brown
TotalYouthResearch
Are you ready for the SHIFT?
...because here comes
the FINAL PART
of this 3 part series
The 33 Youth
MegaTrends of 2015
www.TotalYouthResearch.com
featured in this presentation:
23. Social Currency 29. Superinfluencers
24. Social Displacement 30. Thin Friendships
25. Social Proof 31. Trust
26. Social Space 32. Whitewalling
27. Social Tools 33. “Z”
28. Storytelling
Don’t forget.... you can
also download my Youth
Megatrends presentation
FREE on next slide
flickr © x-ray_delta_one
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This generation is
Social by design...
flickr © ciadefoto www.TotalYouthResearch.com
#23 social currency
Social is the beginning and
the end...
flickr © brlnpics123 www.TotalYouthResearch.com
the true value of all technologies
Social is how they measure
your product or service
flickr © viirok www.TotalYouthResearch.com
#24 social displacement
….and if they can find it
more social elsewhere, it’s
goodbye
replacing on Social Tool for another
www.TotalYouthResearch.com
Social is also the credibility
of your brand or
technology
flickr © gagilas www.TotalYouthResearch.com
#25 social proof
76% said "because other friends are on
it" as the #1 reason to switch to a new
social media app
flickr © mamnaimie www.TotalYouthResearch.com
...and it’s the Social, not
the coffee, they buy from
you...
flickr © mamnaimie www.TotalYouthResearch.com
#26 social space
looking for a place to belong
www.TotalYouthResearch.com
So, your product or
technology either helps
them connect or it gets in
the way...
flickr © lukew www.TotalYouthResearch.com
#27 social tools
flickr © jox1989 www.TotalYouthResearch.com
everything becomes a social tool
...everything becomes an
opportunity to share their
story
flickr © googlisti www.TotalYouthResearch.com
#28 storytelling
flickr © clickflashphotos www.TotalYouthResearch.com
they want to tell their own stories
and seek out the tools to do it
www.TotalYouthResearch.com
especially those with the
loudest voices...
flickr © darinka www.TotalYouthResearch.com
#29 super influencers
flickr © nicepics www.TotalYouthResearch.com
amplifying content to their networks
but don’t confuse large
networks with happiness
flickr © martinalanotte www.TotalYouthResearch.com
#30 thin friendships
flickr © zoonabar www.TotalYouthResearch.com
in a sea of strangers
1 friend >
1000 “friends”
flickr © sylviajade www.TotalYouthResearch.com
at the end of the day, they
reserve the closest
networks for those they
know, not know of
flickr © renneville www.TotalYouthResearch.com
#31 trust
“trust issues”
www.TotalYouthResearch.com
that’s why media and
marketers don’t get it, this
generation is shutting
them out...
flickr © jintaeandpictures www.TotalYouthResearch.com
#32 whitewalling
flickr © stolensnapshot www.TotalYouthResearch.com
59% fake their ages on social media
http://www.google.com/trends/explore#q=facebook%20privacy%20settings
google search: Facebook privacy settings
www.TotalYouthResearch.com
and it’s the same for the
next generation too… after
the millennials it’s only
going to get harder...
flickr © leecullivan
url
#33 “Z”
www.TotalYouthResearch.com
flickr © Nikolys_f
are you ready for the next generation?
www.TotalYouthResearch.com
Did you enjoy that?
I hope you got some ideas
and inspiration from my
presentation
Please SHARE and LIKE
this presentation to
inspire more people
Graham Brown
TotalYouthResearch
flickr © x-ray_delta_one
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The 33 Youth MegaTrends of 2015 PART3/3 (TotalYouthResearch)