SlideShare a Scribd company logo
1 of 4
10 Teenage Pirates
                                   things every marketer needs to know about




MOBILEYOUTH                              Ā®
 youth marketing mobile culture since 2001                       ļ¬‚ickr(c) Shandi-lee
Full contents of this Presentation are now only
 available to mobileYouth report subscribers




                     ļ¬‚ickr(c) Nicki Varkevisser




         http://www.mobileyouth.org
THE MOBILEYOUTH 2013 REPORT

       youth marketing insights for handset brands,
                  content providers and operators

                                                features:
                                               29 reports
                                              400+ pages
                                       data, charts, cases

                                    mobileYouth:
       tracking youth & mobile culture since 2001

                          MOBILEYOUTH
                            youth marketing mobile culture since 2001
THE MOBILEYOUTH 2013 REPORT




http://www.mobileyouth.org



                   MOBILEYOUTH
                     youth marketing mobile culture since 2001

More Related Content

Viewers also liked

Teen drama conventions
Teen drama conventionsTeen drama conventions
Teen drama conventions
sb13567
Ā 

Viewers also liked (11)

The Teenage Girl as Consumer and Communicator
The Teenage Girl as Consumer and CommunicatorThe Teenage Girl as Consumer and Communicator
The Teenage Girl as Consumer and Communicator
Ā 
5 Š²Š¾ŠæрŠ¾ŃŠ¾Š² ŠæрŠ¾ Š²ŠøŠ“ŠµŠ¾ Š“Š»Ń Š±ŠøŠ·Š½ŠµŃŠ°
5 Š²Š¾ŠæрŠ¾ŃŠ¾Š² ŠæрŠ¾ Š²ŠøŠ“ŠµŠ¾ Š“Š»Ń Š±ŠøŠ·Š½ŠµŃŠ°5 Š²Š¾ŠæрŠ¾ŃŠ¾Š² ŠæрŠ¾ Š²ŠøŠ“ŠµŠ¾ Š“Š»Ń Š±ŠøŠ·Š½ŠµŃŠ°
5 Š²Š¾ŠæрŠ¾ŃŠ¾Š² ŠæрŠ¾ Š²ŠøŠ“ŠµŠ¾ Š“Š»Ń Š±ŠøŠ·Š½ŠµŃŠ°
Ā 
Teen drama conventions
Teen drama conventionsTeen drama conventions
Teen drama conventions
Ā 
Flipbook-The Right To Be Forgotten: Fact or Fantasy
Flipbook-The Right To Be Forgotten: Fact or FantasyFlipbook-The Right To Be Forgotten: Fact or Fantasy
Flipbook-The Right To Be Forgotten: Fact or Fantasy
Ā 
Teenage Social Problems
Teenage Social ProblemsTeenage Social Problems
Teenage Social Problems
Ā 
Agile scrum-retrospective
Agile scrum-retrospectiveAgile scrum-retrospective
Agile scrum-retrospective
Ā 
The Ultimate Marketing Guide to Snapchat
The Ultimate Marketing Guide to SnapchatThe Ultimate Marketing Guide to Snapchat
The Ultimate Marketing Guide to Snapchat
Ā 
5 visual marketing trends you should check in 2016
5 visual marketing trends you should check in 20165 visual marketing trends you should check in 2016
5 visual marketing trends you should check in 2016
Ā 
Next Generation Social Marketing
Next Generation Social MarketingNext Generation Social Marketing
Next Generation Social Marketing
Ā 
Your Complete Snapchat Playbook
Your Complete Snapchat PlaybookYour Complete Snapchat Playbook
Your Complete Snapchat Playbook
Ā 
Snapchat Visual Marketing Strategy
Snapchat Visual Marketing StrategySnapchat Visual Marketing Strategy
Snapchat Visual Marketing Strategy
Ā 

Similar to (mobileYouth) Teenage Pirates

Q2 2011 ā€“ Global + Regional Report with Country Detail
Q2 2011 ā€“ Global + Regional Report with Country DetailQ2 2011 ā€“ Global + Regional Report with Country Detail
Q2 2011 ā€“ Global + Regional Report with Country Detail
InMobi
Ā 
Mobile Marketing 2009 D2C
Mobile Marketing 2009 D2CMobile Marketing 2009 D2C
Mobile Marketing 2009 D2C
Kuan Wu
Ā 
ē§»åŠØå¼€å‘č€…ē»ęµŽå­¦ Mobile developer economics 2010 report final
ē§»åŠØå¼€å‘č€…ē»ęµŽå­¦ Mobile developer economics 2010 report finalē§»åŠØå¼€å‘č€…ē»ęµŽå­¦ Mobile developer economics 2010 report final
ē§»åŠØå¼€å‘č€…ē»ęµŽå­¦ Mobile developer economics 2010 report final
AppLeap Inc.
Ā 
wƶwbile MWC 2012 Corporate Profile
wƶwbile MWC 2012 Corporate Profilewƶwbile MWC 2012 Corporate Profile
wƶwbile MWC 2012 Corporate Profile
ISDI
Ā 
Aurelie Douard Mobile
Aurelie Douard MobileAurelie Douard Mobile
Aurelie Douard Mobile
Aurelie DOUARD
Ā 
Bdf mobile media final
Bdf mobile media   finalBdf mobile media   final
Bdf mobile media final
Heather Liu
Ā 
Mobile Internet, Content & Apps: The International Perspective
Mobile Internet, Content & Apps: The International PerspectiveMobile Internet, Content & Apps: The International Perspective
Mobile Internet, Content & Apps: The International Perspective
Stephen Jenkins
Ā 

Similar to (mobileYouth) Teenage Pirates (20)

Mobile Experience Innovation Centre
Mobile Experience Innovation CentreMobile Experience Innovation Centre
Mobile Experience Innovation Centre
Ā 
"21st Century Mobile Marketing" Sample Pages
"21st Century Mobile Marketing" Sample Pages"21st Century Mobile Marketing" Sample Pages
"21st Century Mobile Marketing" Sample Pages
Ā 
MOBILE WORLD CONGRESS - DEVELOPERS AS INNOVATORS
MOBILE WORLD CONGRESS - DEVELOPERS AS INNOVATORS MOBILE WORLD CONGRESS - DEVELOPERS AS INNOVATORS
MOBILE WORLD CONGRESS - DEVELOPERS AS INNOVATORS
Ā 
Mobile IR Communications: Today and Tomorrow
Mobile IR Communications: Today and TomorrowMobile IR Communications: Today and Tomorrow
Mobile IR Communications: Today and Tomorrow
Ā 
MOBILE WORLD CONGRESS - THE VALUE OF EMERGING MARKETS IN THE MOBILE ECOSYSTEM
MOBILE WORLD CONGRESS - THE VALUE OF EMERGING MARKETS IN THE MOBILE ECOSYSTEMMOBILE WORLD CONGRESS - THE VALUE OF EMERGING MARKETS IN THE MOBILE ECOSYSTEM
MOBILE WORLD CONGRESS - THE VALUE OF EMERGING MARKETS IN THE MOBILE ECOSYSTEM
Ā 
Social Network Flyer
Social Network FlyerSocial Network Flyer
Social Network Flyer
Ā 
Global Mobile - A World-view by Havas Digital
Global Mobile - A World-view by Havas DigitalGlobal Mobile - A World-view by Havas Digital
Global Mobile - A World-view by Havas Digital
Ā 
Q2 2011 ā€“ Global + Regional Report with Country Detail
Q2 2011 ā€“ Global + Regional Report with Country DetailQ2 2011 ā€“ Global + Regional Report with Country Detail
Q2 2011 ā€“ Global + Regional Report with Country Detail
Ā 
Mobile Marketing 2009 D2C
Mobile Marketing 2009 D2CMobile Marketing 2009 D2C
Mobile Marketing 2009 D2C
Ā 
ē§»åŠØå¼€å‘č€…ē»ęµŽå­¦ Mobile developer economics 2010 report final
ē§»åŠØå¼€å‘č€…ē»ęµŽå­¦ Mobile developer economics 2010 report finalē§»åŠØå¼€å‘č€…ē»ęµŽå­¦ Mobile developer economics 2010 report final
ē§»åŠØå¼€å‘č€…ē»ęµŽå­¦ Mobile developer economics 2010 report final
Ā 
wƶwbile MWC 2012 Corporate Profile
wƶwbile MWC 2012 Corporate Profilewƶwbile MWC 2012 Corporate Profile
wƶwbile MWC 2012 Corporate Profile
Ā 
VisionMobile - The mobile market in 2011: new facts & old myths
VisionMobile - The mobile market in 2011: new facts & old myths VisionMobile - The mobile market in 2011: new facts & old myths
VisionMobile - The mobile market in 2011: new facts & old myths
Ā 
Aurelie Douard Mobile
Aurelie Douard MobileAurelie Douard Mobile
Aurelie Douard Mobile
Ā 
10+1 myths about the mobile economy
10+1 myths about the mobile economy10+1 myths about the mobile economy
10+1 myths about the mobile economy
Ā 
Taking your campaign mobile james coops
Taking your campaign mobile james coopsTaking your campaign mobile james coops
Taking your campaign mobile james coops
Ā 
Bdf mobile media final
Bdf mobile media   finalBdf mobile media   final
Bdf mobile media final
Ā 
Vodafone Social Media Engagement Case Study | Intergrasco | iStrategy London
Vodafone Social Media Engagement Case Study | Intergrasco | iStrategy LondonVodafone Social Media Engagement Case Study | Intergrasco | iStrategy London
Vodafone Social Media Engagement Case Study | Intergrasco | iStrategy London
Ā 
Mobile Internet, Content & Apps: The International Perspective
Mobile Internet, Content & Apps: The International PerspectiveMobile Internet, Content & Apps: The International Perspective
Mobile Internet, Content & Apps: The International Perspective
Ā 
Media and the new app economy
Media and the new app economy Media and the new app economy
Media and the new app economy
Ā 
2 5 2011 Mobile In Retail
2 5 2011 Mobile In Retail2 5 2011 Mobile In Retail
2 5 2011 Mobile In Retail
Ā 

More from Graham Brown

More from Graham Brown (20)

The Human Communication Playbook by Graham Brown (Get the PDF)
The Human Communication Playbook by Graham Brown (Get the PDF) The Human Communication Playbook by Graham Brown (Get the PDF)
The Human Communication Playbook by Graham Brown (Get the PDF)
Ā 
The Asia Matters Report by Graham D Brown
The Asia Matters Report by Graham D BrownThe Asia Matters Report by Graham D Brown
The Asia Matters Report by Graham D Brown
Ā 
Asia Tech Research: Asia Matters 3/4 (The New Home of Entrepreneurship)
Asia Tech Research: Asia Matters 3/4 (The New Home of Entrepreneurship)Asia Tech Research: Asia Matters 3/4 (The New Home of Entrepreneurship)
Asia Tech Research: Asia Matters 3/4 (The New Home of Entrepreneurship)
Ā 
Asia Tech Research: Asia Matters 4/4 (The Digital Frontier)
Asia Tech Research: Asia Matters 4/4 (The Digital Frontier)Asia Tech Research: Asia Matters 4/4 (The Digital Frontier)
Asia Tech Research: Asia Matters 4/4 (The Digital Frontier)
Ā 
Asia Tech Research: Asia Matters 2/4 (Asian Startup Ecosystems)
Asia Tech Research: Asia Matters 2/4 (Asian Startup Ecosystems)Asia Tech Research: Asia Matters 2/4 (Asian Startup Ecosystems)
Asia Tech Research: Asia Matters 2/4 (Asian Startup Ecosystems)
Ā 
Asia Tech Research: 50 Trends Asia 2018
Asia Tech Research: 50 Trends Asia 2018 Asia Tech Research: 50 Trends Asia 2018
Asia Tech Research: 50 Trends Asia 2018
Ā 
Ebook: 10 Tips to Grow Your Business in 2017 (Download)
Ebook: 10 Tips to Grow Your Business in 2017 (Download)Ebook: 10 Tips to Grow Your Business in 2017 (Download)
Ebook: 10 Tips to Grow Your Business in 2017 (Download)
Ā 
Every Entrepreneur Grows by Learning (Up.School)
Every Entrepreneur Grows by Learning (Up.School)Every Entrepreneur Grows by Learning (Up.School)
Every Entrepreneur Grows by Learning (Up.School)
Ā 
(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business
(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business
(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business
Ā 
(Asia Tech Podcast) 25 Inspiring Quotes for Startup Founders
(Asia Tech Podcast) 25 Inspiring Quotes for Startup Founders(Asia Tech Podcast) 25 Inspiring Quotes for Startup Founders
(Asia Tech Podcast) 25 Inspiring Quotes for Startup Founders
Ā 
(Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs
(Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs (Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs
(Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs
Ā 
Experience is the Brand (How to Build a Brand Worth Talking About)
Experience is the Brand (How to Build a Brand Worth Talking About)Experience is the Brand (How to Build a Brand Worth Talking About)
Experience is the Brand (How to Build a Brand Worth Talking About)
Ā 
How to fix a Broken Brand (McDonalds Case Study 2015)
How to fix a Broken Brand (McDonalds Case Study 2015)How to fix a Broken Brand (McDonalds Case Study 2015)
How to fix a Broken Brand (McDonalds Case Study 2015)
Ā 
How Starbucks Became the Apple of Coffee
How Starbucks Became the Apple of CoffeeHow Starbucks Became the Apple of Coffee
How Starbucks Became the Apple of Coffee
Ā 
The 6 Ways Starbucks Kills it on Social Media
The 6 Ways Starbucks Kills it on Social MediaThe 6 Ways Starbucks Kills it on Social Media
The 6 Ways Starbucks Kills it on Social Media
Ā 
Branding is Dead: Long Live Brand Experience
Branding is Dead: Long Live Brand ExperienceBranding is Dead: Long Live Brand Experience
Branding is Dead: Long Live Brand Experience
Ā 
(GrahamDBrown) Brand Leadership 2015: 10 Quotes from Industry Leaders and Gur...
(GrahamDBrown) Brand Leadership 2015: 10 Quotes from Industry Leaders and Gur...(GrahamDBrown) Brand Leadership 2015: 10 Quotes from Industry Leaders and Gur...
(GrahamDBrown) Brand Leadership 2015: 10 Quotes from Industry Leaders and Gur...
Ā 
The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)
The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)
The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)
Ā 
10 Facts about Gen Y and Social Media Privacy (Total Youth Research)
10 Facts about Gen Y and Social Media Privacy (Total Youth Research)10 Facts about Gen Y and Social Media Privacy (Total Youth Research)
10 Facts about Gen Y and Social Media Privacy (Total Youth Research)
Ā 
Brand Democracy: How to Tell Stories in the Social Era by Graham Brown
Brand Democracy: How to Tell Stories in the Social Era by Graham BrownBrand Democracy: How to Tell Stories in the Social Era by Graham Brown
Brand Democracy: How to Tell Stories in the Social Era by Graham Brown
Ā 

Recently uploaded

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
Ā 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
panagenda
Ā 

Recently uploaded (20)

DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamDEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
Ā 
Introduction to use of FHIR Documents in ABDM
Introduction to use of FHIR Documents in ABDMIntroduction to use of FHIR Documents in ABDM
Introduction to use of FHIR Documents in ABDM
Ā 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Ā 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Ā 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Ā 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
Ā 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
Ā 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
Ā 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Ā 
JohnPollard-hybrid-app-RailsConf2024.pptx
JohnPollard-hybrid-app-RailsConf2024.pptxJohnPollard-hybrid-app-RailsConf2024.pptx
JohnPollard-hybrid-app-RailsConf2024.pptx
Ā 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
Ā 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
Ā 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
Ā 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Ā 
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfRising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Ā 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
Ā 
Six Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal OntologySix Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal Ontology
Ā 
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Ā 
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering DevelopersWSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering Developers
Ā 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
Ā 

(mobileYouth) Teenage Pirates

  • 1. 10 Teenage Pirates things every marketer needs to know about MOBILEYOUTH Ā® youth marketing mobile culture since 2001 ļ¬‚ickr(c) Shandi-lee
  • 2. Full contents of this Presentation are now only available to mobileYouth report subscribers ļ¬‚ickr(c) Nicki Varkevisser http://www.mobileyouth.org
  • 3. THE MOBILEYOUTH 2013 REPORT youth marketing insights for handset brands, content providers and operators features: 29 reports 400+ pages data, charts, cases mobileYouth: tracking youth & mobile culture since 2001 MOBILEYOUTH youth marketing mobile culture since 2001
  • 4. THE MOBILEYOUTH 2013 REPORT http://www.mobileyouth.org MOBILEYOUTH youth marketing mobile culture since 2001

Editor's Notes

  1. \n
  2. \n