Euro RSCG Worldwide PR’s white paper analyzes data from a survey the agency commissioned of 100 girls between the ages of 13 and 18 about their spending and communications habits. The research reveals that the teenage girl contradicts almost all cultural stereotypes in those areas. But the core finding of the white paper is more sociological than statistical. Tearing down another false platitude about teenage girls, the paper proves that a sense of intimacy with a select group of friends and family drives almost all their social interaction—including shopping, which the study characterizes as a core social activity for teenage girls. The findings are helping to launch a new Euro PR initiative. Eventually focusing on teen boys and girls, the first phase is called The Sisterhood.