This document discusses crowdsourcing and provides examples of its applications. It presents Embee Mobile as a company that utilizes crowdsourcing intelligence. Examples are given such as using crowdsourced data for street-level mapping, photo-based tasks, and gathering consumer healthcare information. Crowdsourcing allows for rapid response, accurate results, and cost effectiveness. The document encourages having small goals in mind and iterating quickly when using crowdsourcing.

1. EMBEE MOBILE
Crowdsourcing Intelligence
Latin Communications Expo 2012

2. Library of Congress Reading Room

4. Estadio Azteca
Copacabana

5. HOLIDAY CAN COKE VS. DIET COKE

6. CROWDSOURCING APPLIED
Source: oBizMedia

7. CROWDSOURCING COMPANIES

8. CROWDSOURCING MARKET
Source: oBizMedia (July 2011)

9. Source: oBizMedia

10. PROFILES AND SENTIMENT ANALYSIS
Social Sentiment
Opinions
Connections Analysis
Skills & Local
Attributes Surroundings
User
Experimental
Profile

11. INTERNET PENETRATION
0 – 10%
10 – 19%
Population: 596M
20 – 29%
Internet Users: 231M (40%)
30 – 39%
Mobile Users: 640M (114%) 40 – 49%
50%+

12. CASE STUDY: STREET-LEVEL MAPPING
Google Street View Crowdsourced Mobile User

13. PHOTO-BASED TASKS
Physical Verification
QC Outdoor Display Inventory Control
Mapping “Street View” Mystery Shopping

14. CASE STUDY: STREET-LEVEL MAPPING
Rapid Response Pedestrian Accessible Cost Effective Constant Change

15. CASE STUDY: CONSUMER HEALTH CARE

16. CASE STUDY: CONSUMER HEALTH CARE

17. CASE STUDY: CONSUMER HEALTH CARE

18. CASE STUDY: CONSUMER HEALTH CARE
Rapid Response Accurate Results Cost Effective Resolve Privacy

19. HAVE SMALL GOALS IN MIND

20. CROWD MOTIVATION

21. ITERATE QUICKLY

22. Thank You
Eric Chan
eric.chan@embeemobile.com
www.embeemobile.com
apps.facebook.com/embeepay
@embeemobile