Skyhook collects location data from Wi-Fi access points, cell towers, and GPS signals to determine device locations. They have driven over 10 million miles collecting data from 240 million Wi-Fi access points and 2 million cell towers. Skyhook processes 300 million location requests per day from over 100 million devices. The document discusses how location data can be used for navigation, local recommendations, rankings and popularity metrics, targeted advertising, and predictive demographic analysis.

1. Skyhook Local Faves
for Esquire
June, 2010

2. Skyhook Overview
• Skyhook’s Core Location combines signals from Wi-Fi, GPS and
cell towers to quickly and accurately determine device location
• Deployed on over 100m devices, 300m location requests / day
Skyhook’s Wi-Fi Database
Select Customers!
in Manhattan!

3. How do we do it?
We drive!

4. Skyhook stats
• 10.2 million miles driven
• 3,000 drivers in past 6 years
• 240 million Wi-Fi access points
• 2 million cell towers
• 3 TB of data collected
• 300 million location requests per day

5. Location is at the center of today’s major
technology battles.

6. Apple
So we said no.

7. Google
Investigating
Google

8. Silicon Valley

9. Location used to be boring.

10. Navigation!
Wow.

11. Basic mobile location
My Starbucks AP News Yelp

12. Now it’s getting interesting.

13. Local Faves - Location Today
Sharetunes Drync

14. Traditional Local Content

15. Redefining Local Content

16. Traditional Infographics

17. Local Mobile Infographics

18. Rankings & Popularity
Everyone wants I have 486 8tracks I am still jealous of
badges. followers! this guy.

19. Rankings & Popularity

20. More location usage = more data.

21. SpotRank - San Francisco Location Requests
Saturday, 8:00am! Saturday, 10:00pm!

22. Boston Marathon

23. Location Based Advertising

24. The future of location
Danny Gokey Alan Jackson
American Idol Runner Up Country Music Legend

26. CMA Music Fest Nashville, June 10 2010
7:50pm 8:33pm
Text
Danny Gokey takes the Alan Jackson takes the
stage at 7:50pm stage at 8:33pm
The crowd goes wild.

27. 60th & Park Ave, Manhattan
2.5!
2.4!
2.3!
2.2!
2.1!
2!
1.9!
Sun! Mon! Tue! Wed! Thu! Fri! Sat!

28. Retail Site Selection

29. Predictive Demographics
• Trace aggregate groups of people that leave a neighborhood at
night (home) and determine daytime location (work, school)
• Never seen before data creates new options for targeting
Young
Money & Digerati
Brains
Bohemian
Mix

30. Location intelligence for new markets

31. Contact
Kate Imbach
Vice President, Marketing
kate@skyhookwireless.com
617.304.7841