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The making of planaby 2

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The making of planaby 2

  1. 1. .``Planaby Founder, CEO Jesse Tayler
  2. 2. .``Planaby Founder, CEO Jesse Tayler . ``
  3. 3. a social-planner and“stumbleupon-style” web badge to help event promoters reach mobile audiences, and match consumers seeking local activities . ``
  4. 4. Technology• Amazon-like recommendation system• Native iPhone client app and secure REST API• High-performance Server Technology• Entirely created for Planaby . ``
  5. 5. iOS5 Reverse Geo• Coordinates to street, city, country etc.• Localized content supports many languages• Global dataset is comprehensive.• Normalized Data Content is reliably tagged.• Regions, Centroids and Coordinates . ``
  6. 6. iOS5 Reverse Geo• Convert coordinates to street, city, country etc.• Localized content supports many languages• . ``
  7. 7. Venues & Placemarks • Coordinates into real world venues & user- friendly placemarks • Unified handles span across various services • Rapidly evolving, poor data quality (dupes etc). • Many providers, but Foursquare is dominant. . ``
  8. 8. Venues & Placemarks . ``
  9. 9. Natural Languagerecognizes the venues described in existing blogs or websites . ``
  10. 10. Natural Language• A feed of music events lists “The Fillmore”• Fillmore is a street, a neighborhood, a popular retail name and it’s a famous rock music venue• More than twenty entries plus dupes.• How do we determine which Fillmore is right? . ``
  11. 11. Natural Language . ``
  12. 12. Natural Language• Planaby ‘placemark hints’ indicates one specific venue is the single best choice• Planaby hints also interpret the context of casual dates and language elements such as action words . ``
  13. 13. Natural Language• Contextual language interpreter gathers hints . ``
  14. 14. Natural Language11.14• Contextual language interpreter gathers hints 7pm b+n union sq. . ``
  15. 15. Natural Language . ``
  16. 16. Natural Language• RSS feeds, blogs posts and event APIs can generate geocoded data and timecoded data from human written language . ``
  17. 17. demo .``
  18. 18. Thanks!For information, please contact: Jesse Tayler, CEO 415-990-9737 jtayler@me.com . ``

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