1.
CONTEXT

2.
Location

3.
Explosion of Ideas

4.
Categories of Location Applications

5.
Do People Care?
The average user requests their location 6 times per day

6.
Simple Yet Powerful
Trulia Taxi Magic
One button to find the nearest One button ordering and paying for a taxi
open house this weekend to your exact location with time alerts

7.
Bet You Never Thought of These
Last Call Geocade
Track your drinking and know when to Location based leaderboards for
call a cab (or the nearest lawyer)‫‏‬ multi-player games

8.
Creativity Unleashed
License Plate Finder UFO Finder
Kill time with the kids on long trips, Find all the UFO sitings around you
more points for states further away from the past 40 years

9.
Current Business Models
• Standard Mobile Advertising
• Per-unit sales, subscriptions

10.
The Future Business Model?
• Location Aware Advertising
• Hyper-targeted to exact location

11.
Ted Morgan
Skyhook Wireless