This is my final presentation for MSU's New Media Driver's License Course. It's a social media strategy proposal for Disney World's Magic Kingdom theme park.

1. Disney World’s Magic Kingdom Strategy Proposal Presented By: Katherine Maier Summer 2010 New Media Driver’s License

2. History of the Magic Kingdom Considered Disney’s most popular park First park to open on October 1, 1971 Can hold 100,000 people! Main target audience: Families with young children

3. The Challenge, Goal, and Solution The Challenge: Continue attracting consumers to the park, even in the current tough economic times. The Goal: Interact with consumers to convince them that visiting the Magic Kingdom is a once-in-a-lifetime experience that can’t be missed, because adults and children alike will create memories that last a lifetime. The Solution: Social media outlets

4. Current Social Media Walt Disney World is already using social media to promote their overall company: Web site Blog Facebook Twitter YouTube Channel

5. Ways to Improve Stand out as a park by: Creating social media to specifically promote Magic Kingdom news, rides, attractions, special events, and deals. Get consumers involved through Facebook & YouTube contests Don’t post same content on each page Utilize Google & Facebook ads for promotions and special deals.

6. Facebook & Twitter Create pages specifically for Magic Kingdom Interact with consumers on Facebook: Give away prizes every month, like free passes, free food, or special meet-and-greets, to new fans or to the best comment on a status update Hold photo contest with prizes for best family photo at the Magic Kingdom  @reply to followers on Twitter Use Facebook Ads to promote daily/monthly specials at the Magic Kingdom.

7. Creating an Experience that Comes to Life! Disneyland Paris: Created Pixar characters that “arrive” on your Facebook wall from their ads Magic Kingdom could execute same idea with Minnie and Mickey Mouse, etc. Attention-grabbing and fun to show children

8. YouTube Create Magic Kingdom YouTube Channel Weekly “insider” content Interviews Contest – Give away free passes to the park for best consumer video on why the Magic Kingdom is their favorite Disney park

9. Google Advertisements Current Google Ads when searching for “Magic Kingdom”: Disney World® Vacation Buy a 4N/5D vacation & get FreeDining for select dates Oct - Sept!disneyworld.disney.go.com Visit the Magic Kingdom Don't Miss These Disney Packages.Plan now and get great savings!www.OrlandoInfo.com Family Kingdom Find Accommodations For Your TripTo Family Kingdom In Myrtle Beach.www.VisitMyrtleBeach.com Improve by: Creating Magic Kingdom-specific advertisements Promoting discounted tickets, sales and specials Directing consumers to Magic Kingdom pages, rather than general Disney pages Increase Ads: During seasonal peaks -before Christmas break and spring break

10. Measuring Success Proposed Budget: $100,000 Facebook Statistics Google Analytics Ticket sales Click-through rate on Google and Facebook advertisements Number of followers on Facebook, Twitter, blog, and YouTube Medium