3. What is Digital Marketing?
• Search Engine Optimization
(SEO)
• Online Ads (PPC/CPM)
• Email Marketing
• Social Media
• Conversion Optimization
• Data Analysis
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4. What is SEO?
• Search Engine Optimization (SEO)
• The efforts revolving around trying to get a site/page to show
up (rank) or increase rank within a Search Engine Results Page
(SERP)
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15. Keywords
• User terms vs marketing terms
• Often Questions
• Title a page and write to it
• EX: Keyword “Adopt a Pet”
• Where can I Adopt a Pet?
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16. Back to Authority
• Popular/Authoritative sites are
worth more
• Very difficult, any easy/paid
link strategies get found out
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17. Social is the new player
• Shares
• Likes
• Comments
• Followers
• RTs/Mentions
• Links
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18. Authority Still Matters
A mention or a follow from an influencer will do more than
a mention or a follow from me
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19. Remember, SEO has a place
Offline WOM Links SEO Social Email Ads
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