1. Product Lines
•Footwear
•Apparel
•Equipment

2. Footwear
Running
• a3
• adiStar •Kanadia Trail
• adiZero •Marathon 10
• Boston Classic •RESPONSE
•Supernova
• CLIMA
•Thrasher
• CLIMACOOL

3. Footwear
Soccer/Football
• adiPower
• adiPure ** •Samba
• Copa •Top Sala
• F50 **
• PREDATOR **
• Predito

4. Footwear
Basketball
• adiZero
• Dunkfest
• Crazy
• Crazy Cool
• Pro Model **
• Superstar **

5. Stella McCartney
• Launched first collection with adidas in 2004
called Adidas by Stella McCartney
• Targeted at women

6. • Launched in 1972.
• Goal was to be a lifestyle brand of casualty.
• Retro, old-school feel of the 1940s to 1980s