My personal introduction into the topic of Innovation a.k.a. Innovation 101 - a definition of Innovation, Innovation 360 (all kinds of Innovation on top of the myopia of innovation being only product-related), and Innovationomics (macrotrends leading to Innovate or Die)
4. AN UNIMAGINATIVE CULTURE
OF LOW-VALUE RECYCLING
AND COPY-AND-PASTE
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
http://ruizmark.com
16. I’m doing this because I believe
that innovative enterprises
can build a better Philippines
INNOVATION =
From Copy-and-Paste to Invent-and-Create
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
http://ruizmark.com
17. INNOVATION,!
A DEFINITION !
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
http://ruizmark.com
18. a definition!
The term innovation means a new way of doing
something. It may refer to incremental, radical,
and revolutionary changes in thinking,
products, processes, or organizations.!
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
http://ruizmark.com
19. innovation is!
the process of creating and delivering
new customer value in the marketplace!
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
http://ruizmark.com
20. MY POINT-OF-VIEW!
innovation is!
realizing new, creative insights!
that deliver revolutionary value!
to customers!
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
http://ruizmark.com
21. INNOVATION IS REALIZED!
IDEAS IN THEMSELVES
ARE NOT YET INNOVATIONS!
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
http://ruizmark.com
22. INNOVATION IS REALIZED!
UNCOMMERCIALIZED INVENTIONS
ARE NOT YET INNOVATIONS!
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
http://ruizmark.com
23. INNOVATION SEEKS THE NEW!
SEEK BLUE OCEANS!
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
http://ruizmark.com
24. WHERE DO YOU WANT TO COMPETE?!
• a lot of competitors! • no competitors!
• low margins! • high margins!
• declining market! • rapidly increasing market!
• boring and stable! • undefined and exciting!
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
http://ruizmark.com
25. INNOVATION SEEKS THE NEW AND CREATIVE!
NEW MARKETS!
NEW PRODUCTS!
NEW SOLUTIONS!
NEW WAYS OF DOING THINGS!
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
http://ruizmark.com
26. INCREMENTAL VS!
BREAKTHROUGH!
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
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27. INCREMENTAL!
INNOVATION!
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
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28. BREAKTHROUGH!
(REVOLUTIONARY)!
INNOVATION!
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
http://ruizmark.com
29. INNOVATION UNLEASHES REVOLUTIONARY VALUE!
COMMODITY GOOD SERVICE EXPERIENCE
1 – 2cents 5 – 25cents 75cents to $1.50 $2 to $5
per cup per cup per cup per cup
source : The Experience Economy, Pine and Gilmore
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
http://ruizmark.com
31. INNOVATION UNLEASHES REVOLUTIONARY VALUE!
COMMODITY GOOD SERVICE EXPERIENCE
1 – 2cents 5 – 25cents 75cents to $1.50 $2 to $5
per cup per cup per cup per cup
source : The Experience Economy, Pine and Gilmore
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
http://ruizmark.com
32. INNOVATION PRODUCTS!)!
(ITʼS NOT JUST ABOUT
360!
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
http://ruizmark.com
33. business model! manufacturing!
supply chain!
experience!
INNOVATION 360!
process!
service!
product!
marketing
& sales!
packaging!
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
http://ruizmark.com
43. BUSINESS MODEL INNOVATION!
AMAZON STARTED OUT AS
THE WORLDʼS BIGGEST BOOKSTORE …!
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
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44. BUSINESS MODEL INNOVATION!
… AND RAPIDLY REDEFINED INTO NEW AREAS!
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
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45. INNOVATION! HERE!
WHAT HAPPENED | HOW WE GOT
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
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46. GLOBALIZATION HAS CHANGED EVERYTHING,!
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
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47. … OPENING UP GLOBAL MARKETS …!
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
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48. … FULFILLED BY GLOBAL SUPPLY CHAINS …!
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
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49. … WITH GLOBALIZED RESEARCH & DEVELOPMENT.!
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
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50. BUSINESSES INCESSANTLY WANT TO GROW …!
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
http://ruizmark.com
51. … WHILE REALIZING THE INSUFFICIENCY OF JUST EFFICIENCY!
?
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
http://ruizmark.com
52. HYPERCOMPETITION BECOMES THE NORM, !
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
http://ruizmark.com
53. LEADING TO COMMODITIZATION …!
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
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54. … AND OBSOLESCENCE VELOCITY.!
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
http://ruizmark.com
55. TECHNOLOGY MOVES RAPIDLY …!
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
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56. … AS IT ENTERS A GOLDEN ERA OF DEMOCRATIZATION!
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
http://ruizmark.com
57. THE ELEVATOR SPEECH!
GLOBALIZATION LEADING TO
GLOBAL MARKETS, R&D, & SUPPLY CHAINS!
+!
THE PRESSURE FOR GROWTH
& THE INSUFFICIENCY OF EFFICIENCY!
+!
HYPERCOMPETITION, COMMODITIZATION,!
OBSOLESENCE VELOCITY!
+
TECHNOLOGY DEVELOPMENT
& ITS DEMOCRATIZATION!
=!
THE INNOVATION
IMPERATIVE!
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
http://ruizmark.com
58. THE INNOVATION!
IMPERATIVE!
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
http://ruizmark.com
59. INNOVATE OR DIE!
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
http://ruizmark.com
60. INNOVATE OR DIE!
VS!
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
http://ruizmark.com
61. INNOVATE OR DIE!
VS! VS! VS!
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
http://ruizmark.com
62. INNOVATE OR DIE!
VS!
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
http://ruizmark.com
63. INNOVATE OR DIE!
VS!
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
http://ruizmark.com
64. INNOVATE OR DIE!
VS!
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
http://ruizmark.com
65. INNOVATE OR DIE!
VS!
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
http://ruizmark.com
66. INNOVATE OR DIE!
VS!
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
http://ruizmark.com
67. INNOVATE OR DIE!
VS!
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
http://ruizmark.com
68. INNOVATE OR DIE!
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
http://ruizmark.com
69. INNOVATE OR DIE!
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
http://ruizmark.com
70. INNOVATE OR DIE!
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
http://ruizmark.com
71. INNOVATE OR DIE!
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
http://ruizmark.com
72. INNOVATE OR DIE!
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
http://ruizmark.com
73. INNOVATE OR DIE!
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
http://ruizmark.com
75. “Innovation is the specific instrument of
entrepreneurship … the act that endows
resources with a new capacity to create wealth.”!
! ! ! ! ! ! ! ! ! ! ! ! ! ! Peter Drucker!
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
http://ruizmark.com
76. … as much as 80% GDP growth comes through the
introduction of new technologies …!
Robert Solow
Nobel Prize Winner, Economics!
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
http://ruizmark.com
77. “Innovation is the central issue e
in economic prosperity.”!
! ! ! ! ! ! ! ! ! Michael Porter!!
! ! ! !
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
http://ruizmark.com
78. “Just as energy is the basis of life itself, and ideas the source of
innovation, so is innovation the vital spark of all human change,!
improvement and progress.”!
! ! ! ! ! ! ! ! ! ! ! ! ! ! ! Ted Levitt!
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
http://ruizmark.com
81. IN LEADING EDGE INDUSTRIES!
Web 2.0 NANOTECHNOLOGY!
ICT!
BIOTECH!
LIFE SCIENCES!
WEB 2.0!
RENEWABLE ENERGY!
HEALTHCARE!
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
http://ruizmark.com
82. FUELED BY INNOVATION ECOSYSTEMS!
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
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83. HARNESSING TALENT THROUGH EDUCATION!
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
http://ruizmark.com
84. “The key focus for the ministry of education …would be to nurture a
spirit of innovation and enterprise [I&E] among our students and
across our schools.”!
! ! ! ! ! ! ! ! ! ! Tharman Shanmugaratnam!
! ! ! ! ! ! ! ! ! ! Minister of Education, Singapore!
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
http://ruizmark.com
85. THE WORLDʼS!
MOST INNOVATIVE!
COMPANIES!
LS145 Business Innovation Management
Mark Joaquin Ruiz | Ateneo JGSOM
http://ruizmark.com