Factory Media Mindsets Research - Identity.

1. IDENTITY
FACTORY MEDIA
MINDSETS

2. IDENTITY IS
ABOUT WHAT
MAKES YOU YOU
IDENTITY

3. IT’S ABOUT
FASHION, MUSIC,
MOVIES, CELEBS
IDENTITY

4. IDENTITY IS BEATS
IDENTITY

5. IT’S THE FEELING
THAT THE BRANDS
YOU BUY DEFINE
WHO YOU ARE
IDENTITY

6. IDENTITY IS NIKE
IDENTITY

7. IT’S ABOUT
KNOWING WHAT
YOU STAND FOR
IDENTITY

8. IDENTITY IS ABOUT
CUSTOMISATION
IDENTITY

9. IT’S SHARING
STORIES OVER A
BEER OR TWO
IDENTITY

10. SHARING YOUR
EXPERIENCES WITH
THE WORLD
IDENTITY

11. IT’S INSTAGRAM
IDENTITY

12. IT’S ASSOCIATED
WITH MORE
PURCHASES THAN
ANY OTHER MINDSET
IDENTITY

13. AND IF THAT
EXPERIENCE IS
GOOD – OR BAD –
PREPARE TO BE
TALKED ABOUT
IDENTITY