1. The Place of AI in the Future
of Retention Marketing
Djalal Lougouev – CPO Ometria
2.
3.
4.
5. 50% of customers are likely to switch brands if a
company doesn’t anticipate their needs.
Editor's Notes
Intro
Clippy
Breakthrough tech
Mobile first to AI first
AI within marketing is ambigious
What AI isnt
No one cares
Your jobs wont be taken over
Bird like
Not a feature
Assistance
AI is here to assist, help the market
Real assistant - understand needs
Every brand is different - understand brand objectives
They require different levels of assistance + control
787 + Tesla
So just like in everyday life, there are different levels
Problem
More and more data - more and more touchpoints
GDPR - journey
Customer expectation and example
50%
Luckily we have AI
Assistance
AI is here to assist, help the market
Real assistant - understand needs
Every brand is different - understand brand objectives
They require different levels of assistance + control
787 + Tesla
So just like in everyday life, there are different levels
Problem
More and more data - more and more touchpoints
GDPR - journey
Customer expectation and example
50%
Luckily we have AI
Assistance
AI is here to assist, help the market
Real assistant - understand needs
Every brand is different - understand brand objectives
They require different levels of assistance + control
787 + Tesla
So just like in everyday life, there are different levels
Assistance
AI is here to assist, help the market
Real assistant - understand needs
Every brand is different - understand brand objectives
They require different levels of assistance + control
787 + Tesla
So just like in everyday life, there are different levels
AI in retail
Standard retailer
Cart abandonment campaign example
More and more campaigns
Image recognition
Permutations
AI in retail
Standard retailer
Cart abandonment campaign example
More and more campaigns
Image recognition
Permutations
Conclusion
Many more examples
Prepare us for the future, its very different - not because of technology but because we don’t want to let go just yet.
Don’t think of AI as destructive
It should not be complicated or hard, it should be seamless - assisting and optimising.
AI in retail
Standard retailer
Cart abandonment campaign example
More and more campaigns
Image recognition
Permutations
Conclusion
Many more examples
Prepare us for the future, its very different - not because of technology but because we don’t want to let go just yet.
Don’t think of AI as destructive
It should not be complicated or hard, it should be seamless - assisting and optimising.
AI in retail
Standard retailer
Cart abandonment campaign example
More and more campaigns
Image recognition
Permutations
Conclusion
Many more examples
Prepare us for the future, its very different - not because of technology but because we don’t want to let go just yet.
Don’t think of AI as destructive
It should not be complicated or hard, it should be seamless - assisting and optimising.
AI in retail
Standard retailer
Cart abandonment campaign example
More and more campaigns
Image recognition
Permutations
Conclusion
Many more examples
Prepare us for the future, its very different - not because of technology but because we don’t want to let go just yet.
Don’t think of AI as destructive
It should not be complicated or hard, it should be seamless - assisting and optimising.
AI in retail
Standard retailer
Cart abandonment campaign example
More and more campaigns
Image recognition
Permutations
Conclusion
Many more examples
Prepare us for the future, its very different - not because of technology but because we don’t want to let go just yet.
Don’t think of AI as destructive
It should not be complicated or hard, it should be seamless - assisting and optimising.