1. REBRANDING:
IOTA UPSILON CHAPTER OF ALPHA
KAPPA ALPHA SORORITY, INC.
By: Shanelle Drakeford

2. WHAT IS AKA?
Alpha Kappa Alpha Sorority, Inc. was founded on
January 15, 1908 on the campus on Howard
University.

3. IOTA UPSILON CHAPTER
The Illustrious Iota Upsilon Chapter was chartered on
Syracuse University’s campus on May 9, 1975.

4. So how do you improve an already illustrious
organization and chapter?

6. THE TASK
Rebranding the chapter with a new website and better
networking strategies.

7. FIRST THINGS, FIRST… A LOGO!

8. In order to brand something, you must
give it something that people can
associate it with.

9. Networking is important in an international
organization.

10. BUSINESS CARDS

11. This would help with networking and creating a point
of contact when dealing with potential members.

12. A WEBSITE
A central place where others can seek information
about the chapter and organization is important.

13. It also supplies the campus with the latest in our
chapter new, it’s undergraduate members, and any
events we may be having.

14. NATIONAL WEBSITE

15. It is key to not duplicate the national website but to tailor it
to our own chapter and make it specific to our needs.

16. It’s also great to see the progress and be able to
document and archive special happenings.

17. OUR WEBSITE SO FAR
HTTP://ORGS.SYR.EDU/ALPHAKAPPAALPHA
/

18. The site is divided up into five
parts:

19. - The Home Page
- Herstory
- Chapter Programming
- Pretty Girl Gallery
- Contact Us

20. HOME PAGE

21. HERSTORY (HISTORY)
This would include the national history as well as
chapter history.

22. CHAPTER PROGRAMMING
This would include flyers and descriptions of our
signature and past programming.

26. PRETTY GIRL GALLERY
This section would include a plethora of photos
including the undergraduate members at different
events.

30. My chapter has achieved a lot and we would like the world
to know by evaluating how we interact with the public
and how they can access us.