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Strategic Plan:BRANDING
What is a Brand and Why is it Important?“The APWA brand represents what we do and   who we are, but in a world where so ma...
The APWA Brand...
The APWA Tagline...Your Comprehensive Public Works Resource
Developing the Florida Chapter BrandHow do we represent APWA  and the Brand set out by our  organization, but at the same ...
Step One:  New Logo
Step Two: Distinctive Tagline“First to Respond,   Last to Leave”
Step Three: Branch Commitment
Step Four: Integration
Step Five: Living the Brand Owning the new Florida Chapter Brand and making it  a vital part of the Chapter
Goals for this Year       1.  Branch Logos   2.  Marketing Materials3.  Committee Coordination(NPWW, Membership, Newslette...
Questions and Comments   Chas  (727) 587­6740 x4302
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APWA Florida Chapter Branding Presentation


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This is a presentation to the APWA Florida Chapter Executive Committee on our Strategic Plan Initiative of Branding.

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APWA Florida Chapter Branding Presentation

  1. 1. Strategic Plan:BRANDING
  2. 2. What is a Brand and Why is it Important?“The APWA brand represents what we do and  who we are, but in a world where so many  associations compete for the same audience,  the brand also symbolizes how members and  constituents experience what we do.”
  3. 3. The APWA Brand...
  4. 4. The APWA Tagline...Your Comprehensive Public Works Resource
  5. 5. Developing the Florida Chapter BrandHow do we represent APWA  and the Brand set out by our  organization, but at the same time represent the uniqueness and importance of the Florida 
  6. 6. Step One:  New Logo
  7. 7. Step Two: Distinctive Tagline“First to Respond,  Last to Leave”
  8. 8. Step Three: Branch Commitment
  9. 9. Step Four: Integration
  10. 10. Step Five: Living the Brand Owning the new Florida Chapter Brand and making it  a vital part of the Chapter
  11. 11. Goals for this Year 1.  Branch Logos 2.  Marketing Materials3.  Committee Coordination(NPWW, Membership, Newsletter, etc.)
  12. 12. Questions and Comments Chas (727) 587­6740 x4302