2. In order to begin the sequence,
graphics have been used to portray
a quote that sets out the main
theme of the documentary. The
quote is also subtly hinted at
throughout the documentary by
often referring to McDonalds
business.
Archive footage is used to illustrate
the speakers words, as he is talking
about his past and family. Graphics
are used to create the effect that the
images were real and falling on the
table, which creates the vibe that
the archive footage is real.
3. A double shot is then used to
portray two women eating in a
McDonalds restaurant. This may be
to emphasise the theme of
McDonalds and fast food.
A sequence of montage then
begins, showing a plethora of
different shots of over weight
Americans. This is to portray what
the speaker in the background is
describing about the American
health.
4. Graphics are used to further portray
what the speaker is saying, when he
is describing a law case about two
young girls. The graphics show the
growth in height and weight of the
two young girls in a comical
caricature way, which could be to
make the situation seem less
serious than it was.
Graphics are also used to show the
same law case by highlighting the
words that the speaker was saying.
This created the effect that the
viewer could have been highlighting
the paper themselves, hence
making the documentary feel almost
interactive.
5. A medium close up is used to
introduce the main subject of the
documentary. He talks directly to
the camera, which creates a direct
way to talk to the audience.
Graphics are again used to show
and anchor the title of the
documentary, using a bold
typography and the colours of red
and yellow which link to the colours
of McDonalds. A black background
may have been used to set the title
differently to the background.
6. Editing is used to show a collection
of three clips swipe next to each
other. This is to show the link
between the three doctors working
with the documentary, as they all
have equal importance within the
process.
This edit is followed by a cut the
show a close up of one of the
doctors. The doctor’s name and
occupation is shown through the
typography graphics and further
anchored by the mise-en-scene
being in a doctors office and
wearing a uniform.
7. An extreme close up is used during
the montage of health check up
shots, this may be to emphasise
how important the subjects health
was as part of the process by not
just showing one shot.
A birdseye shot is used to show
healthy vegan food the subject eats
before his ‘30 day binge’. This could
be used to show his point of view as
he is looking down at the food on
the table.
8. An establishing shot is used to show
the setting of a McDonald’s
restaurant the subject is about to go
to. This anchors the theme of fast
food again and follows the narrative
of a thirty day McDonalds Binge.
A cut is then used to show the
subject ordering his first McDonalds
meal, using a close up with an
upward angle.
9. Later in the sequence, a two shot is
used again to show the subject
talking to a lawyer, whilst eating a
McDonalds. This is to show both
people talking to each other at the
same time.
An array of vox pops are used to
show the subject asking people
questions surrounding McDonalds
and the fast food it sells. This give
the audience many viewpoints of
normal relatable people.