SlideShare a Scribd company logo
1 of 9
Obesity Diet/Health Shifting of 
blame 
Advertising power 
A theme of addiction runs 
throughout the whole of the 
documentary, “Don Gorske” 
eats at least two big macs a 
day . McDonalds even have 
names for their more devoted 
customers that eat in McDonalds three times a week, they call 
them “heavy users”. Spurlock found that after feeling down all day 
he could eat a McDonalds and feel significantly better.
Medium Close up 
Establishing shot 
Close up
Supersize me could be considered both open and closed 
ended. The documentary is closed in the sense that we 
find out the ending of Spurlock’s investigation being 
that McDonalds has a severely negative impact on 
Spurlock’s health. However it may be considered open 
because we don’t find out how McDonalds intend to 
do something or if in fact they do intend to change 
their menu/health implications. The documentary is 
single stranded as it follows round one man’s journey 
of eating nothing but McDonalds for a month. Finally 
the documentary is linear as it begins from day one 
right up until the end of the month documenting the 
days with on screen text.
Graphics are used heavily throughout the documentary to help the 
audience understand what they are seeing. By illustrating the day it 
helps the audience to identify what kind of changes are occurring 
within the process as time does by. The importance of the time 
shown illustrates that the diet is doing bad things to him even in the 
night.Names appearing on screen are to help the audience 
understand who is on screen without wasting film time .explaining/
The archive material used in this documentary is mostly used to the 
set the scene or illustrate the narrators voice. It acts as visual aid so 
the audience remain interested and occupied. The news report shown 
above illustrates the 2003 blizzard, this shows that despite there was a 
blizzard outside Spurlock still ventured out to get his McDonalds.
Medical Centre 
We understand this is a medical centre 
through the mise-en-scene. In clothing we see 
that one doctor is wearing a typical lab coat 
which we stereotypically associate with 
doctors. Furthermore we see Spurlock wearing 
a medical gown something we further 
associate with patients at a hospital. Also the 
use of equipment further illustrates the 
setting, we see a machine being used to take 
blood pressure and we can see Spurlock 
hooked up to medical equipment/machines. 
McDonalds Restaurant 
Through a variety of different shots we 
understand that Spurlock is in a fast food 
restaurant. For example the menu’s on the wall 
combined with the food leaflets and neon 
lighting all suggest he is not in a home or work 
area. Furthermore the branded wrappers and 
containers show the symbol of the fast food 
restaurant he is in. Typical items such as little 
sauce pots help create a sense of a fast food 
restaurant. Also, we expect to see 
advertisements such as “go large” in order to 
make the customer buy more food.
The editing in Supersize Me is significant in order to show 
the journey. An example of things is a particular series 
of scenes illustrating how ill Spurlock becomes off his 
first supersize meal. The use of fade ins and fade outs 
allow the story to be sped up be still have the desired 
effect of showing time was passing. Jumpcuts are used 
in the documentary, to make this less harsh and 
difficult to follow for the audience the scene will often 
jumpcut to an image with voice over narrative to make 
the transition less noticeable. If this didn’t happen the 
audience may feel as though the documentary is 
jumping around too much.
Appropriate music is used as non dietetic sound to 
help set the scene, for example “rock and roll 
McDonalds” is played when children are shown 
playing on a McDonalds play area. The 
documentary opens with a group of children 
singing the “Fast food song”, this was used to 
illustrate the fast food culture and how early its 
onset into children is. The documentary is fully 
narrated, using voiceovers to talk through any 
images shown during the documentary.

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Supersize me analysis for media

  • 1.
  • 2. Obesity Diet/Health Shifting of blame Advertising power A theme of addiction runs throughout the whole of the documentary, “Don Gorske” eats at least two big macs a day . McDonalds even have names for their more devoted customers that eat in McDonalds three times a week, they call them “heavy users”. Spurlock found that after feeling down all day he could eat a McDonalds and feel significantly better.
  • 3. Medium Close up Establishing shot Close up
  • 4. Supersize me could be considered both open and closed ended. The documentary is closed in the sense that we find out the ending of Spurlock’s investigation being that McDonalds has a severely negative impact on Spurlock’s health. However it may be considered open because we don’t find out how McDonalds intend to do something or if in fact they do intend to change their menu/health implications. The documentary is single stranded as it follows round one man’s journey of eating nothing but McDonalds for a month. Finally the documentary is linear as it begins from day one right up until the end of the month documenting the days with on screen text.
  • 5. Graphics are used heavily throughout the documentary to help the audience understand what they are seeing. By illustrating the day it helps the audience to identify what kind of changes are occurring within the process as time does by. The importance of the time shown illustrates that the diet is doing bad things to him even in the night.Names appearing on screen are to help the audience understand who is on screen without wasting film time .explaining/
  • 6. The archive material used in this documentary is mostly used to the set the scene or illustrate the narrators voice. It acts as visual aid so the audience remain interested and occupied. The news report shown above illustrates the 2003 blizzard, this shows that despite there was a blizzard outside Spurlock still ventured out to get his McDonalds.
  • 7. Medical Centre We understand this is a medical centre through the mise-en-scene. In clothing we see that one doctor is wearing a typical lab coat which we stereotypically associate with doctors. Furthermore we see Spurlock wearing a medical gown something we further associate with patients at a hospital. Also the use of equipment further illustrates the setting, we see a machine being used to take blood pressure and we can see Spurlock hooked up to medical equipment/machines. McDonalds Restaurant Through a variety of different shots we understand that Spurlock is in a fast food restaurant. For example the menu’s on the wall combined with the food leaflets and neon lighting all suggest he is not in a home or work area. Furthermore the branded wrappers and containers show the symbol of the fast food restaurant he is in. Typical items such as little sauce pots help create a sense of a fast food restaurant. Also, we expect to see advertisements such as “go large” in order to make the customer buy more food.
  • 8. The editing in Supersize Me is significant in order to show the journey. An example of things is a particular series of scenes illustrating how ill Spurlock becomes off his first supersize meal. The use of fade ins and fade outs allow the story to be sped up be still have the desired effect of showing time was passing. Jumpcuts are used in the documentary, to make this less harsh and difficult to follow for the audience the scene will often jumpcut to an image with voice over narrative to make the transition less noticeable. If this didn’t happen the audience may feel as though the documentary is jumping around too much.
  • 9. Appropriate music is used as non dietetic sound to help set the scene, for example “rock and roll McDonalds” is played when children are shown playing on a McDonalds play area. The documentary opens with a group of children singing the “Fast food song”, this was used to illustrate the fast food culture and how early its onset into children is. The documentary is fully narrated, using voiceovers to talk through any images shown during the documentary.