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Minji Kang  A41738668
Be Inspired
Target audience Age between 22 to 55 year old customers   Young users   Elder users Designers and Artistic People   “...
Key Performance Indicators Strong impression Make good connections worldwide Receive good reviews Communicate through ...
Big Idea Build New Community Entertain Reminiscence  Customers fell in to New Galaxy Note2’s  attraction
Tools& Tactics Social Media   Pinterest (contest for prize)   Facebook   Twitter   Instagram   Google AdWords
Pinterest Contest         Make best memorable Pin         board about your life. Add         pictures and anything to     ...
Instagram ContestPeople who owns Galaxyphone should downloadInstagram app and take apicture or upload bestpicture to win a...
Budget Prize for winner$2000 Campaign budget$55,176,500 Google AdWords budget$55,178,500Total = $ 110,357,000 US dollar
Again!Thank you !!!
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Final project presentation adv420

  1. 1. Minji Kang A41738668
  2. 2. Be Inspired
  3. 3. Target audience Age between 22 to 55 year old customers  Young users  Elder users Designers and Artistic People  “S”pen  Wide screen  More space
  4. 4. Key Performance Indicators Strong impression Make good connections worldwide Receive good reviews Communicate through online & blogs Interesting and informative campaign Customers positive reaction though social media is our outcome of this campaign
  5. 5. Big Idea Build New Community Entertain Reminiscence Customers fell in to New Galaxy Note2’s attraction
  6. 6. Tools& Tactics Social Media  Pinterest (contest for prize)  Facebook  Twitter  Instagram  Google AdWords
  7. 7. Pinterest Contest Make best memorable Pin board about your life. Add pictures and anything to show your memorable moment of your life. Winner will receive $2000 in cash!
  8. 8. Instagram ContestPeople who owns Galaxyphone should downloadInstagram app and take apicture or upload bestpicture to win a prize. Thetheme of the contest ismemorable moment ofyour life.Try to win $2000 prize!!!
  9. 9. Budget Prize for winner$2000 Campaign budget$55,176,500 Google AdWords budget$55,178,500Total = $ 110,357,000 US dollar
  10. 10. Again!Thank you !!!

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