Adoption cycle

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Quick overview of the adoption cycle by Bohlen, Beal & Rogers (1957).

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Adoption cycle

  1. 1. minivationPresents the adoption process for service or product.
  2. 2. The Adoption Cycle was developed by Joe M. Bohlen, George M. Beal and Everett M. Rogers at Iowa State University in 1957.http://en.wikipedia.org/wiki/Technology_adoption_lifecycle#cite_note-0
  3. 3. The adoption process of a product or serviceoften follows five diverse client profiles. early majority ©© minivation.org 2010 (some rights reserved)
  4. 4. Innovators are first. ©© minivation.org 2010 (some rights reserved)
  5. 5. Second come the early adopters. ©© minivation.org 2010 (some rights reserved)
  6. 6. Third round sees the early majoritystarting to use the product or service. ©© minivation.org 2010 (some rights reserved)
  7. 7. Fourth round sees the late majority. ©© minivation.org 2010 (some rights reserved)
  8. 8. Lastly the laggards arrive. Relax,I’m here! ©© minivation.org 2010 (some rights reserved)
  9. 9. CC 2011 minivationminivation, Unit 27 City Business Centre, Winchester, Hampshire, SO23 7JFDesignations used by companies to distinguish their products are often claimed as trademarks.All brand names and product names used in this book are trade names, service marks, trademarks or registered trademarksof their respective owners. The Publisher is not associated with any product or vendor mentioned in this book.DISCLAIMER: Whilst the information herein is supplied in good faith, no responsibility is taken by either the publisher or the authorfor any damage, injury or loss, however caused, which may arise from the use of the information provided.www.minivation.orgThis work is published for educational purposes by minivation and is licenced under theCreative Commons Attribution-Non-Commercial-Share Alike 2.0UK: England & Wales License.To view a copy of this licence, visit:http://creativecommons.org/licenses/by-nc-sa/2.0/uk/or send a letter to:Creative Commons,171 Second Street,Suite 300,San Francisco,California 94105,USAGraphics referenced on page all others CC 9ines.

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