HOW <br />TO <br />PREPARE <br />A<br />DELICIOUS<br />THESIS   <br />
1970<br />2009<br />
MARKETING<br />
21650<br />
AUSTRALIA<br />FRANCE<br />NETHERLANDS<br />GERMANY<br />CANADA<br />USA<br />ENGLAND<br />
ECONOMICS<br />OPERATIONS RESEARCH <br />& MANAGEMENT SCIENCE <br />MANAGEMENT<br />BUSINESS<br />ENGINEERING, INDUSTRIAL ...
MARKETING<br />21650<br />126<br />SPORTS<br />&<br />MARKETING<br />
ENGINEERING, <br />MANUFACTURING 4<br />HOSPITALITY, LEISURE, SPORT & TOURISM 39<br />COMMUNICATION 12<br />BUSINESS, FINA...
MARKETING<br />SPORTS<br />MARKETING<br />& <br />MANAGEMENT<br />SPORTS<br />&<br />MARKETING<br />
SPORTS<br />MARKETING<br />& <br />MANAGEMENT<br />
REHABILITATION<br />LEISURE<br />HOSPITALITY<br />SPORT & TOURISM <br />SPORT SCIENCES<br />BUSINESS<br />
3<br />
CUSTOMERSEGMENTATION<br />
CUSTOMERSEGMENTATION<br />SERVICESECTOR<br />
Integrating decision trees and cognitive maps for market segmentation in service sector  <br />Services pricing through bu...
ENTERTAINMENT<br />CUSTOMERSEGMENTATION<br />SERVICESECTOR<br />SPORTS<br />MARKETING<br />
Market segmentation based on age and attitude toward <br />the past: <br />Concepts, methods, <br />and findings concernin...
SPORTS <br />MANAGEMENT<br />
1180<br />
MANAGEMENT<br />DECISION<br />SPORTSTOURISM<br />
MANAGEMENT<br />DECISION<br />SPORTSTOURISM<br />
SPORTS<br />MARKETING<br />
JOURNAL OF SPORTS MANAGE-MENT<br />Exploring Substitutability Within College Sports Through Hierarchical Choice Processes ...
INTERNATIONAL JOURNAL OF SPORTS MARKETING<br /> & <br />SPONSORSHIP<br />
TOURISM MANAGEMENT<br />
The <br />MEDIA EFFECT <br />& <br />SPORT<br />
SEX ROLES<br />
WHAT<br />HAS <br />CHANGED<br />?<br />
Gender, Sexual Prejudice and Sport Participation: <br />Implications for Sexual Minorities  <br />Situating work-family ne...
An investigation of job satisfaction and female sports journalists<br />Gender stereotyping in televised media sport cover...
EACH <br />PRESENTATION <br />SHOULD HAVE <br />A <br />STORY<br />&<br />MINE <br />IS THE ONE <br />THAT<br />DELICIOUS<...
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Literature Review in Sports Marketing

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This presentation includes a literature survey in marketing. Also under the main topic it branches into some specific topics such as "Sports Marketing", "Customer Segmentation", "Gender Role in Sports" etc.

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Literature Review in Sports Marketing

  1. 1. HOW <br />TO <br />PREPARE <br />A<br />DELICIOUS<br />THESIS <br />
  2. 2. 1970<br />2009<br />
  3. 3. MARKETING<br />
  4. 4. 21650<br />
  5. 5. AUSTRALIA<br />FRANCE<br />NETHERLANDS<br />GERMANY<br />CANADA<br />USA<br />ENGLAND<br />
  6. 6. ECONOMICS<br />OPERATIONS RESEARCH <br />& MANAGEMENT SCIENCE <br />MANAGEMENT<br />BUSINESS<br />ENGINEERING, INDUSTRIAL <br />
  7. 7. MARKETING<br />21650<br />126<br />SPORTS<br />&<br />MARKETING<br />
  8. 8. ENGINEERING, <br />MANUFACTURING 4<br />HOSPITALITY, LEISURE, SPORT & TOURISM 39<br />COMMUNICATION 12<br />BUSINESS, FINANCE 3<br />SPORT SCIENCES 32 <br />MANAGEMENT 35 <br />SOCIOLOGY 11<br />BUSINESS 52<br />
  9. 9. MARKETING<br />SPORTS<br />MARKETING<br />& <br />MANAGEMENT<br />SPORTS<br />&<br />MARKETING<br />
  10. 10. SPORTS<br />MARKETING<br />& <br />MANAGEMENT<br />
  11. 11.
  12. 12.
  13. 13. REHABILITATION<br />LEISURE<br />HOSPITALITY<br />SPORT & TOURISM <br />SPORT SCIENCES<br />BUSINESS<br />
  14. 14. 3<br />
  15. 15.
  16. 16. CUSTOMERSEGMENTATION<br />
  17. 17.
  18. 18.
  19. 19.
  20. 20. CUSTOMERSEGMENTATION<br />SERVICESECTOR<br />
  21. 21. Integrating decision trees and cognitive maps for market segmentation in service sector <br />Services pricing through business value modeling and analysis <br />Customer satisfaction measurement in the private bank sector<br />
  22. 22. ENTERTAINMENT<br />CUSTOMERSEGMENTATION<br />SERVICESECTOR<br />SPORTS<br />MARKETING<br />
  23. 23. Market segmentation based on age and attitude toward <br />the past: <br />Concepts, methods, <br />and findings concerning nostalgic influences <br />on customer tastes<br />5<br />
  24. 24. SPORTS <br />MANAGEMENT<br />
  25. 25. 1180<br />
  26. 26. MANAGEMENT<br />DECISION<br />SPORTSTOURISM<br />
  27. 27. MANAGEMENT<br />DECISION<br />SPORTSTOURISM<br />
  28. 28. SPORTS<br />MARKETING<br />
  29. 29.
  30. 30. JOURNAL OF SPORTS MANAGE-MENT<br />Exploring Substitutability Within College Sports Through Hierarchical Choice Processes <br />
  31. 31. INTERNATIONAL JOURNAL OF SPORTS MARKETING<br /> & <br />SPONSORSHIP<br />
  32. 32. TOURISM MANAGEMENT<br />
  33. 33. The <br />MEDIA EFFECT <br />& <br />SPORT<br />
  34. 34.
  35. 35. SEX ROLES<br />
  36. 36. WHAT<br />HAS <br />CHANGED<br />?<br />
  37. 37. Gender, Sexual Prejudice and Sport Participation: <br />Implications for Sexual Minorities <br />Situating work-family negotiations within a life course perspective: Insights on the gendered experiences of NCAA division I head coaching mothers <br />How did the sport make you feel? Looking at the three dimensions of emotion through a gendered lens <br />Creating and sustaining gender diversity in sport organizations <br />Gender role orientation of athletes and nonathletes in a patriarchal society: A study in Turkey <br />
  38. 38. An investigation of job satisfaction and female sports journalists<br />Gender stereotyping in televised media sport coverage Influence of age, gender, and context on attitudes toward Sexist/Nonsexist Language: Is sport a special case? Gender and video game performance <br />Influence of sport participation upon sex-role orientation of caucasian males and their attitudes toward women : <br />“the effect of gender-schematic processing on decisions about sex-inappropriate sport behavior”<br />
  39. 39. EACH <br />PRESENTATION <br />SHOULD HAVE <br />A <br />STORY<br />&<br />MINE <br />IS THE ONE <br />THAT<br />DELICIOUS<br />

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