Artificial intelligence (AI) has become a ubiquitous presence in everyday life, significantly influencing our daily lives and transforming the marketing landscape as well.
AI has become an integral part of our daily lives, even though we are often unaware of it. From virtual assistance in mobile devices to the personalisation of recommendations on streaming platforms, AI is present in many of the activities we perform on a regular basis.
2. Artificial intelligence (AI)
presence on everyday life
Artificial intelligence (AI) has become a
ubiquitous presence in everyday life,
significantly influencing our daily lives and
transforming the marketing landscape as
well.
AI has become an integral part of our daily
lives, even though we are often unaware of
it.
3. From virtual assistance in mobile devices
to the personalisation of
recommendations on streaming
platforms, AI is present in many of the
activities we perform on a regular basis.
For example, predictive search
suggestions on search engines like
Google are powered by machine learning
algorithms that analyse our past
behaviour to anticipate our future needs.
4. Marketing and artificial
intelligence impact
In the context of marketing, AI has
revolutionised the way companies engage
with consumers. Data analysis has become
more advanced, allowing companies to gain
detailed insights into customer behaviour.
Machine learning algorithms analyse huge
amounts of data to identify patterns and
trends, enabling companies to adapt their
marketing strategies in real time.
5. This ability to adapt is crucial in the digital age
where consumer preferences can change
rapidly.
A prime example of the application of AI in
marketing is the use of chatbots. Companies
employ them to improve customer interaction
by offering immediate and personalised
responses. Thanks to machine learning,
chatbots are becoming increasingly effective
at understanding natural language and
providing personalised assistance.
6. Collect and analyse data to
personalize consumer experience
Personalisation is a key element in today’s
marketing landscape. AI allows companies
to collect and analyse data on consumer
behaviour to create more personalised
experiences.
E-commerce platforms use AI algorithms to
analyse users’ shopping behaviour and offer
personalised product recommendations. This
increases the likelihood of conversion and
improves customer satisfaction.
7. AI Graphic Design And
Content Creation
Some companies are experimenting with
the use of AI algorithms to generate
creative content such as advertisements,
articles and even music. This can improve
efficiency in content production, although it
also raises questions about authentic
creativity.
8. Artificial Identity
However, the integration of AI in marketing
also raises ethical issues. The massive
collection and analysis of personal data poses
privacy challenges. It is essential to strike a
balance between using AI to enhance the
consumer experience and the need to protect
data privacy.
While AI offers powerful tools to improve
marketing, companies face the challenge of
adapting to a rapidly changing environment.
9. Traditional strategies may not be enough in a
world where AI drives personalisation and
customer interaction. This requires a cultural
change within companies, with an openness
to experimentation and innovation.
The humanisation of AI is a growing area of
research in marketing. The creation of virtual
personas or virtual assistants with humanised
personalities and communication styles can
enhance the user experience.
10. However, it is important to maintain
transparency about the artificial identity of
these systems to avoid misunderstandings or
user disorientation.
In conclusion, artificial intelligence has
permeated our daily lives and transformed the
way companies approach marketing. The
ability of AI to analyse large amounts of data
quickly and efficiently has opened up new
opportunities for personalisation and
adaptation to changing consumer needs.
11. However, it is crucial to address the ethical
challenges associated with the use of AI and
to ensure that the technology is used in a
responsible and privacy-friendly manner.
About the Author: Giuseppe Torzi is a young
man passionate about various subjects, but
the ones to which he dedicates his everyday
work and focus and will be the main subjects
on this website are digital technology and
sustainability.
