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Success Through Relationships
1
Miloud Alain Hassene Daouadji
 Introduction
 Tech market cycles
 Leadership through alliances
 The role of business development
 Basics of strategic partnerships
 Risk assessment and reduction
 Winning relationships
 Personal communication and political
awareness
 A day in the life
2
 Mainframe and mini-computers
 The Personal Computer
 Notebook Computers
 Client-server computing
 Non-PC “convergent” devices
 The Internet Dot Com market
 Peer-to-peer technology
 Nanomachine technology
 Biotech/nanocomputing covergence
3
 Rapid introduction of new
technology and business
models
 Easy funding for new
ventures
 Strong productivity growth
 Capital investment soars as
companies try to keep up
with new technology
 Inflation is held down by
rising productivity, intense
competition from new
companies, and falling
prices for new technology
 Buoyant stock markets
 Technological stagnation
 Difficult for new
competitors to emerge in
the market
 Weak productivity growth
 Technology spending
flattens out, while overall
investment falls
 Inflation rebounds as
productivity growth slows
and new startups become
less common
 Depressed stock markets
4
Expansion Phase Contraction Phase
Business Week
5
Innovators
Early
Majority
Late
Majority
Early
Adopters
Laggards
Volume
Time
The illusion of momentum
leads to…
The perception of momentum
which leads to…
The Reality of momentum
6
7
Launch
Adjust
Re-inventAssess
Customer response
Technical innovation
Competitive response
Market conditions
 Strategic alliances and partnerships
 License necessary technology
 Industry standards
 New revenue streams
 Gain marketshare
8
 Senior management
 R&D
 Sales
 Marketing
 Product Management
 Legal
 Finance
9
 Direct report to CEO
 Reporting to Marketing
 Recent trend reporting to Sales
10
11
High Risk
Outcome
New Company
New
Technology
New
Category
New Customer Market
1
34
2
12
High Risk
Outcome
New Company
New
Technology
New
Category
New Customer Market
1
34
2
Partner A
Partner DPartner C
Partner B
 Who can help you reach your goals
 Who will pay you
 Who can protect you
 Who gains if you win
 Who suffers if you lose
 Partnerships are perishable
13
 Clear objectives
 Real value for each party
 Top management involvement/buy-off
 Interdepartmental participation
 Plan for next stage of relationship
14
15
 Grow markets
 Gain from “shared” effort
 Control the game
 Know the landscape
 Visibility and credibility
16
17
Infrastructure
Partner
OS Partner
Wireless
Partner
HW Partner
Standards
Partner
Applications
Partner
Servers
Partner
Internet
Partner
Core
Strategy
 Prepare
◦ Clear set of objectives
◦ Set your limits beforehand
◦ Do your homework
◦ Work with those who share your values
◦ Anticipate
 Negotiation is a process
 Negotiate with integrity
 Focus on relationship, not just the deal
18
 Create an atmosphere of cooperation
 Listen
 Silence is okay
 Minimize other party’s concessions
 Go for the WIN-win
 Show no fear
19
 Strategize and plan
 Research
 Meetings: internal and external
 Phone calls and email
 Reading, writing, reviewing contracts
 On the road
20
 Technically astute
 Ability to think strategically
 Organizational and political intelligence
 Expert at prioritization of complex issues
 Excellent communication skills
◦ Written, oral and presentation
 People skills
21
 The best technology doesn’t always win
 Who are the stake holders?
 What is the political dynamics?
 Maintain your integrity
22
23

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Miloud Alain Hassene Daouadji Tomar Soluções De Financiamento