Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
PPP-Powered Meetings Show
1. PPP – THE WAY WE SET AN EXAMPLE CASE STUDIE: CONVENTA CHALLENGE OF SUCCESS Gorazd Čad, GO ® MICE d.o.o. Miha Kovačič, Slovenian Convention Bureau
2. PPP - DRIVEN BY SYNERGY Synergy (from the Greek syn-ergos , συνεργός meaning working together) is the term used to describe a situation where different entities cooperate advantageously for a final outcome. Simply defined, it means that the whole is greater than the sum of the individual parts . Although the whole will be greater than each individual part, this is not the concept of synergy. If used in a business application it means that teamwork will produce an overall better result than if each person was working toward the same goal individually. Source: Wikipedia
3. PUBLIC SECTOR PRIVATE SECTOR EXPECTS ACCESS TO THE PROFESSIONAL COMPETENCES AND CAPACITIES OF PRIVATE SECTOR EXPECTS PROFESSIONAL REALIZATION OF PROJECTS PUBLIC AND PRIVATE SECTOR EXPECTATIONS EXPECTS ACCESS TO LOCAL AND INTERNATIONAL AUTHORITIES RISK FREE + COST CUTTING PROJECT IMPLEMENTATION
5. INCREASE MARKET SHARE ICCA Database 2008 : 40. Slovenia (43 events) 55. Serbia (20 events) GROW ECONOMIC IMPACT IMPROVE ROI INCREAS EFFICIENCY DO MORE WITH LESS 21 AND 22 JANUARY 2010 LJUBLJANA EXHIBITION AND PUBLIC AND PRIVATE SECTOR SHARE COMMON GOALS MORE EFFECIENT MARKETING CONNECT WITH CLIENTS
6. MEETINGS IN SLOVENIA - BACKGROUND CONFERENCE DELEGATES THEIR CUSTOMS AND EXPENDITURES Survey based on face-to-face interview on representative sample of 524 conference delegates in Ljubljana, 2008
7. PROFILE OF MEETING PARTICIPANTS IN LJUBLJANA ------------------------------------------------------------------------------------------------------------- 61% 30 – 41 years old AGE OF PARTICIPANTS ------------------------------------------------------------------------------------------------------------- 84,1% EUROPE COUNTRY OF ORIGIN ------------------------------------------------------------------------------------------------------------- 54,5% MASTER DEGREE LEVEL OF EDUCATION ------------------------------------------------------------------------------------------------------------ 63,4% PRIVATE SECTOR EMPLOYMENT ------------------------------------------------------------------------------------------------------------
8. MOTIVE FOR ATTENDANCE RANK ------------------------------------------------------------------------------------------------------------- 4,17 NETWORKING ------------------------------------------------------------------------------------------------------------- 3,91 PROFESSIONAL EDUCATION AND TRAINING ------------------------------------------------------------------------------------------------------------- 3,38 SECURITY ------------------------------------------------------------------------------------------------------------ 3,20 RECOMMENDATIONS ------------------------------------------------------------------------------------------------------------ 2,92 QUALITY AND PRICE OF ACCOMODATION ----------------------------------------------------------------------------------------------------------- 2,77 ACCESSIBILITY ------------------------------------------------------------------------------------------------------------ 2,61 DESTINATION ADDITIONAL OFFER -------------------------------------------------------------------------------------------------
9. CHARACTERISTICS OF MEETINGS ------------------------------------------------------------------------------------------------------------- 1-3 events (76%) NUMBER OF MEETINGS PER YEAR ------------------------------------------------------------------------------------------------------------- 3,03 days LENGHT OF STAY ------------------------------------------------------------------------------------------------------------- 45,1% never (if 1-2 days) EXTENSION OF STAY ------------------------------------------------------------------------------------------------------------ 71% Congress Centre TYPE OF CONFERENCE VENUES ------------------------------------------------------------------------------------------------------------
11. EXPENDITURE 19,9 € CULTURE Average expenditure during 3-day conference 50,3 € ENTERTAINMENT 50,6 € TRIPS 77,6 € TRANSPORT AT DESTINATION 133,5 € PERSONAL EXPENDITURES 164,4 € FOOD AND BEVERAGE 441,5 € ACCOMODATION 614,4 € TRANSPORT TO DESTINATION 713,9 € REGISTRATION FEE
12. ACCOMODATION MICE:147,17€ / LEISURE: 84,96€ FOOD AND BEVERAGE MICE:54,80€ / LEISURE: 23,26 € PERSONAL EXPENDITURES MICE:44,50€ / LEISURE: 21,80€ TRANSPORT AT DESTINATION MICE:25,87€ / LEISURE: 10,84€ Source: Survey – Expenditures of foreign tourist in Ljubljana, MIT, 2008 73 % more 135 % more 104 % more Meetings participants spend more than leisure: LEISURE vs MEETINGS GUEST IN LJUBLJANA 139 % more
16. RESULTS WILL NOT COME OVERNIGHT CREATE AND SHARE VISION START-UP PROPERLY UNDERSTAND AND LISTEN PARTNERS BE CLEAR ON THE RISKS COMMUNICATE OFTEN BUILD TRUST
25. COMPETITON BETWEEN DESTINATIONS IS FIERCE EXAMPLE: BID FOR APIMONDIA 2013 ------------------------------------------------------------------------------------------------- UKRAINE, Kiev (won the bid with support of Mr. V. Yuschenko) ------------------------------------------------------------------------------------------------------------- HUNGARY, Budapest ------------------------------------------------------------------------------------------------------------- TURKEY, Istanbul ------------------------------------------------------------------------------------------------------------- ITALY, Verona ------------------------------------------------------------------------------------------------------------- SPAIN, ------------------------------------------------------------------------------------------------------------- BULGARIA, Sofia -------------------------------------------------------------------------------------------------- COOPERATIVE MARKETING
30. WHY SOUTH-EAST EUROPE? CONVENTA, MEETINGS AND INCENTIVE TRAVEL SHOW FOR THE SOUTH-EAST EUROPE
31.
32. WHY PPP? CONVENTA, MEETINGS AND INCENTIVE TRAVEL SHOW FOR THE SOUTH-EAST EUROPE
33. PUBLIC SECTOR CONVENTION BUREAUS CONVENTA, MEETINGS AND INCENTIVE TRAVEL SHOW FOR THE SOUTH-EAST EUROPE
34. Croatian Convention Bureau (20+ years) Slovenian Convention Bureau (5 years) Serbia Convention Bureau (2 years) Montenegro Convention Bureau (1 years) Macedonia Convention Bureau (?) … CONVENTA, MEETINGS AND INCENTIVE TRAVEL SHOW FOR THE SOUTH-EAST EUROPE
35. PRIVATE SECTOR MEETINGS INDUSTRY SUPPLIERS CONVENTA, MEETINGS AND INCENTIVE TRAVEL SHOW FOR THE SOUTH-EAST EUROPE
36.
37. PUBLIC SECTOR + PRIVATE SECTOR = SUCCESS CONVENTA, MEETINGS AND INCENTIVE TRAVEL SHOW FOR THE SOUTH-EAST EUROPE
38. FEEDBACK 2009 EXPECTATIONS: ABSOLUTELY YES 83 % BUYERS, 88 % EXHIBITORS WOULD YOU SUGGEST CONVENTA TO COLLEAGUES AND FRIENDS? YES, 81 % CONVENTA, MEETINGS AND INCENTIVE TRAVEL SHOW FOR THE SOUTH-EAST EUROPE
