Promoting Tourism Product & Trade Communications, Stevan Popovich

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Promoting Tourism Product & Trade Communications, Stevan Popovich

  1. 1. Stevan Popovich Account Director - iPR Promoting Tourism Product & Trade Communications
  2. 2. iPR - Travel & Tourism Marketing/PR Agency
  3. 3. Promoting & Comms  Product offering  Market place  Trade channels  Match-Making  Timescales & game plan  Showtime (execution)
  4. 4. Customer Base Trade Network Travel Agents Online T.A. Web Portal NTO LTO Leaflet Brochure Tourism Product Press MICE Strategic Alliances Lobbying Newsletters Aviation Special Offers Competitors
  5. 5. Confusing, huh?
  6. 6. Current Climate
  7. 7. Trade Campaign  Profile & philosophy  Match-making  Do little, but do well  Goal posts change  Persistence pays
  8. 8. Distribution channels  Leisure and/or MICE  Travel agents,OTA,DMC  Strategic alliances  Aviation sector  Press & lobbying
  9. 9. Gameplan & Comms  Timescales & deadlines  Initial contact – mailer  No reply – no problem!  Follow up directly  Persistence pays
  10. 10. It’s showtime folks  Moment of fame & glory  Networking potential  Remaining in control  Positive & courteous  Always follow up
  11. 11. Conclusion  Economic pressures set to continue – get used to it  Customer expectations raising – high quality for less  Competition will remain fierce – be prepared So.....  Know where you want to be  Remain focused  Never, ever, in a million years think to give up!!!
  12. 12. Thank you

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