Engaging Youth in SustainableTourism to PromoteConservation        A case study from Uganda
EIAT South Africa: Rainbow Nation 2008; Trends / Tribes2009; World Cup Soccer: 2010; Namibia: NADM Project 2011;Uganda: Su...
Tourism In Uganda
Challenges for      Tourism in Uganda Need to diversify product offers Need to improve level of service quality,  namely...
Challenges Between Communities    and Conservation Areas Historically communities have had a tumultuous  relationship wit...
Communities andConservation Areas
Improving Conservation through Community Tourism and Education Increasing community understanding of tourism  and conserv...
Engaging Youth:             Work and Play Work: Tourism offers viable employment  opportunities for youth and allows them...
Work: Youth and Tourism            SMEs Tourism Small /Medium Enterprises (SMEs) offer  great employment opportunities to...
Example SME:                   The Batwa TrailThe Batwa Trail is located in the Mgahinga Gorilla National Park,Uganda wher...
The Batwa TrailThe Batwa Trail enterprise was supported with: Product development    Legal rights Market validation    ...
Youth and The Batwa Trail The Batwa Trail project employs youth as guides  and dancers. The Batwa Trail also funds educa...
Training Youth to be Guides
Ruhija Youth Dance Group
Foundationfor YouthDevelopmentAgro-tour
Marketing Tourism SMEsSMEs greatest weakness is proper marketing. The target markets oftourism SMEs often reside in other ...
Play: Teaching Youth About             Conservation Snapshot Safari Board Game teaches  players about wildlife and  conse...
Snapshot Safari in Schools
The Role for Youth in Sustainable     Tourism and Conservation The tourism industry can offer good employment  opportunit...
Thank You!www.pearlsofuganda.org
Engaging Youth in Sustainable Tourism to Promote Conservation, Rick Taylor
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Engaging Youth in Sustainable Tourism to Promote Conservation, Rick Taylor

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Engaging Youth in Sustainable Tourism to Promote Conservation, Rick Taylor

  1. 1. Engaging Youth in SustainableTourism to PromoteConservation A case study from Uganda
  2. 2. EIAT South Africa: Rainbow Nation 2008; Trends / Tribes2009; World Cup Soccer: 2010; Namibia: NADM Project 2011;Uganda: Sustainable Tourism 2012 AFRICA UGANDA NAMIBIA SOUTH AFRICA
  3. 3. Tourism In Uganda
  4. 4. Challenges for Tourism in Uganda Need to diversify product offers Need to improve level of service quality, namely in human resources Need to improve biodiversity conservation to protect tourisms most valuable assets
  5. 5. Challenges Between Communities and Conservation Areas Historically communities have had a tumultuous relationship with protected area managers. Protected areas contain vital resources that communities want for survival, namely land. Human-wildlife conflict through crop-raiding and cattle attacks by lions. No incentive to conserve protected areas as communities reap little tangible benefits.
  6. 6. Communities andConservation Areas
  7. 7. Improving Conservation through Community Tourism and Education Increasing community understanding of tourism and conservation through trainings and sensitizations. Working with local entrepreneurs to develop community tourism enterprises that create the incentive to conserve. Involving youth, the next generation of leaders, in tourism and conservation.
  8. 8. Engaging Youth: Work and Play Work: Tourism offers viable employment opportunities for youth and allows them to reap benefits from conserved biodiversity. Play: Teaching the youngest generation about conservation and tourism through games fosters a more positive relationship with wildlife and protected areas.
  9. 9. Work: Youth and Tourism SMEs Tourism Small /Medium Enterprises (SMEs) offer great employment opportunities to youth. Youth most easily fill guiding, housekeeping and customer service positions in SMEs. Youth often pick up foreign languages more easily and interact well with foreign visitors.
  10. 10. Example SME: The Batwa TrailThe Batwa Trail is located in the Mgahinga Gorilla National Park,Uganda where the Batwa people, a group of indigenous people, usedto reside. This nature walk tour introduces visitors to this Africantribes life. Visitors will learn about the Batwas cultural heritage duringthis cultural encounter experience. The funds from this tour are part ofa give back program that supports the indigenous peoples culturalheritage by helping them purchase new land, provide education andbooks.
  11. 11. The Batwa TrailThe Batwa Trail enterprise was supported with: Product development  Legal rights Market validation  Business Management Marketing  Conservation Linkages Partnerships
  12. 12. Youth and The Batwa Trail The Batwa Trail project employs youth as guides and dancers. The Batwa Trail also funds education programs for youth, paying school fees and buying books. The Batwa Trail creates an avenue for Batwa youth to learn about their heritage and maintain cultural traditions.
  13. 13. Training Youth to be Guides
  14. 14. Ruhija Youth Dance Group
  15. 15. Foundationfor YouthDevelopmentAgro-tour
  16. 16. Marketing Tourism SMEsSMEs greatest weakness is proper marketing. The target markets oftourism SMEs often reside in other countries and use technology toplan trips. Rural communities in developing countries generallylack the adequate skills and resources to reach potential clients.Merging tourism SMEs under an umbrella brand helped leveragemarketing capabilities so that SMEs have a voice. The umbrellabrand, Pearls of Uganda, assisted SMEs with:• Branding • Email management• Content creation including product • Social media marketing descriptions, photos and video • Linkages with international• Brochure and other print material operators design and production• Website creation and maintenance
  17. 17. Play: Teaching Youth About Conservation Snapshot Safari Board Game teaches players about wildlife and conservation. The game was played through the Wildlife Clubs of Uganda and reached over 160 schools in first year. Game is also sold commercially to generate funds for new copies to sustain the program.
  18. 18. Snapshot Safari in Schools
  19. 19. The Role for Youth in Sustainable Tourism and Conservation The tourism industry can offer good employment opportunities for youth. Youth often perform tourism functions well because of their ability to learn quickly and understand cultural diversity. Working with youth to entrench positive ideals of conservation and tourism is a way of sustainably protecting assets and opportunities for future generations.
  20. 20. Thank You!www.pearlsofuganda.org

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