MGMT presents themselves as a psychedelic pop band through their colorful and interactive website which emphasizes their bright, psychedelic image. Their most successful music video for "Kids" suggests ideas around trust and religion through quotes and depicts the band members as heroes who make minimal appearances. Through their deep lyrics, minimal appearance in videos, and portrayal as heroes, MGMT presents an image of themselves as modest but deep musicians.

1. What is the
Identity of MGMT?
By Millie Wheeler

2. Design
After looking at MGMT‟s website it was
instantly clear that they fulfilled the
„psychedelic pop‟ image by which Wikipedia
described the bands genre. The site initially
presents a interactive site featuring a
colourful map, and then directs you to a
similarly bright webpage. The bright colours
here therefore emphasis the psychedelic
image which they intend to have. Also,
another way in which this is achieved is due
to the fan art used for the site background,
which presents the idea of fan involvement

3. Design
Here are
some
pictures of their
website.
Interactive
site
Colourful
Website
Fan Art, and
opportunity to upload
some.

4. Image

5. Mise en scene
Those were some shots from their video
„Kids‟ which is their most successful song.
The video suggests various ideas such as
sometimes the people we trust are monsters,
and various theological ideas, which is also
suggested through quotes shown at the
beginning of the video. Also, the band are
not actually in the video much which creates
an image of modesty, however when they do
appear they are presented as heroes.
Therefore, I would say that through their
deep lyrics, minimal appearance and also
heroic impression they are presenting
themselves as deep, modest and heroes.

6. Lyrics
You were a child,crawlin' on your knees
toward it.Makin' mama so proud,but your
voice was too loud.
We like to watch you laughing.You pick the
insects off plants.No time to think of
consequences. Control yourself.
Take only what you need from it.A family
of trees wanted,To be haunted.
Control yourself. Take only what you need
from it.A family of trees wanted,To be
haunted.
The water is warm,but it's sending me
shivers.A baby is born,crying out for
attention.Memories fade,like looking
through a fogged mirrorDecision to
decisions are made and not boughtBut I
thought,this wouldn't hurt a lot.I guess
not.
Control yourself.Take only what you need
from it.A family of trees wanted,To be
haunted.
Control yourself. Take only what you need
from it.A family of trees wanted,To be
haunted.
Control yourself. Take only what you need
from it.A family of trees wanted,To be
haunted.
Control yourself. Take only what you need
from it.A family of trees wanted,To be
haunted.
Control yourself. Take only what you need
from it.A family of trees wanted,To be
haunted.
Control yourself. Take only what you need
from it.A family of treeeeees...

7. Merchandise & „stuff‟