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Copy
       or



            Create
How

      many



             Times?
U

    hear
copy   Success
Use tweeter

              like


                     Kogi
                     BBQ
Online retail

                like



                       Zappos
Blog

       like


              Seth
              Godin
Design

         like



                Apple
Good   Examples
But

      not


             Very
            Useful
Why?
because
for

      one



            Success
there

        are


               Many
              Failures
because
more than   often
when U   Copy
its

      like



             Body
without   Soul
its

      like



             Contents
without   Context
because
Kogi
                  Zappos
what works for   Seth Godin
                   Apple
doing

        what they



                    Believe
doing

        what they



                    Love
even though

          it means


                     Breaking
                     Norms
its the   Soul
its the   Context
Good
learn from
             examples
Don’t
but
      Copy
rather   Create
what U
Believe
what U   what U
Believe   Love
Thank You


     Milind Paranjape

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