Pet Protector samples for approaching warm and cold market

1. Pet Protector
Samples for approaching warm and cold market
WARM MARKET
Sample 1
Hello (friend), listen, I know how much you love your dog (cat), so I was wondering if you would
be open to join me on a project of raising the awareness among pet owners about dangerous
side-effects of chemical flea products and about a new, safe alternative? It wouldn’t interfere
with what you are already doing and your contribution to our mission would be much
appreciated and of course you would be well compensated.
Sample 2
Hi (friend), I wanted to let you know that I have joined a project for preserving pets’ health
through sharing a very important information to pet owners. I feel bad for not knowing this
before, but all those flea product we all used on our pets for years are actually so toxic, that
they can even cause death! I have seen so many horrible stories that I simply had to join this
company and their mission. There’s a new, safe and totally revolutionary invention we are
introducing to pet owners and since I know how much you love your dog (cat), I had to contact
you and show you this life-saving product. This is where you can take a look:
(insert your link for the ‘share page’)
Listen, I have to run now, I have an important meeting, but let’s chat again after you take a look
at the website, and it would be great if you join me on this project, I’ll tell you more next time.

2. COLD MARKET
(Sample 1 for offline approach)
Hello there, I first want to apologize, since I am in a hurry for my conference, and I don't want to
be late, but listen, would you be open to a side project if it didn’t interfere with what you are
currently doing? And since you have a pet, it might just be a perfect fit for you, since we are on
the mission of preserving pets’ health. If you would just give me your phone number (email
address), I would contact you back and send you more information.
(Sample 2)
Excuse me, but I can tell you are a pet lover. Could you help me with something? My name is
______ and I’m on a mission to educate as many pet owners as I can on the dangers of using
toxic chemicals on their pets. If you would please watch this 5 minute video and find out more
about one of the pharmaceuticals’ biggest secrets. I would appreciate it if you could share it
through your network of friends and family. Together we can all create “awareness” and save
pets lives.
(Sample 3)
Hi, how are you? Do you mind answering a quick question for me? Do you currently use flea and
tick products on your pet? What products do you use? Did you know that by using these
products you are putting toxic chemicals on your pets ? Don’t feel, bad I didn’t know either until
about 6 months ago, and once I’ve found out I have joined the cause to educate pet owners like
yourself. Please take 5 mins and watch this important video. (Share link)
(Sample for online approach)
Hello (name), I have noticed you have a dog (cat), so I was wondering if you would you be open
to a side project if it didn’t interfere with what you are currently doing? I just wanted to reach
out to you to see if you have any openness to working with me on a mission of raising the
awareness among pet owners about dangerous side-effects of chemical flea products which
pharmaceutical companies don’t want us to know about, and about a new, safe alternative.
Your contribution to our mission would be much appreciated and of course you would be well
compensated . I have to run , there’s a very important training webinar I need to attend, but I’ll
be happy to send you more information if you are open to it. Pets desperately need our help
and I hope you are willing to save some lives.