Presented by the FairMarketing.com upCLICK team, hear these secrets directly from our top pay per click experts and learn how to easily apply to your business through the new year! Register today to reserve your seat online or in-person today! You'll learn... Why having thousands of keywords in your campaign is essential What is quality score and how to optimize How to write quality landing pages How to respond to and manage Internet leads How to nurture incoming leads and multiply return on investment

1. Craig Klein, CEO – SalesNexus
Ricky Westbrook, Dir. of PPC & Client
Relations
Cameron Fenno, Lead PPC Account Mgr
Fair Marketing
Sales Growth Hub Webinar Series

2. What is the Sales Growth Hub?
Trusted Experts in Growing
Businesses!
Webinars, Videos, Articles,
eBooks, all FREE!
Community where
businesses and sales and
marketing leaders meet.

3. Areas of Expertise
• Lead generation
• Search engine optimization
• Social media
• Web design
• Web development
• Sales consulting
• Sales coaching
• Sales tools and software
• Customer relationship
management
• Sales training
• Sales management
• Marketing consulting
• Email marketing
• Branding
• Video production
• Public relations
• Pay-per-click advertising
• Digital marketing

4. Hub Members

5. Webinar Schedule
January 7 : Decrease Sales Staff Turnover and All the Costs that Come
With It! Michael Halper, SalesScripter.com

6. Questions
Find Questions in the GotoWebinar control panel

8. source: http://www.techwyse.com/

10. Call Tracking

12. SERP Conversion Capture
- Adwords Call Extension
- Adwords Site Link Extension
- Adwords Location Extension

13. Tracking Site Calls
Design by: Word Stream

15. Keyword Expansions

16. Auto-Complete Suggestions:
Google’s auto-suggest as you type in your query.
Third-Party Keyword Tools:
New Keyword Discovery
PRO TIP
Use tools like iSpionage & Spy Fu to get information on the keywords your
competitors are bidding on!

17. Raw Query Reports
PRO TIP
Add phrases that are not only relevant & targeted but also have
performance history.

18. Negative Keyword Expansion
• Determining what’s a negative keyword
• Raw query reports to find those that are uneffective
• Auto-complete suggestions
Design by: driventide.com

19. Source: ppchero.com

20. Third Party Bid & Budget Tools
Features you can’t get from AdWords:
- Automatic Budget Expansion
- Cross Platform Tracking
- KPI Dashboard
- Bulk Client Worksheets
- Advanced Reporting
PRO TIP
Acquisio is the cheaper third party tool, and offers all of the major features
as the more expensive tools.

21. A/B Testing Ads

22. On Site Optimizations

23. Design by: blog.crazyegg.com

24. Landing Page Split Testing
56% % Loaded 46%
42 # Conversions 49
8.9% Conversion Rate 12.4%
3m 42sec Time on Page 4m 49sec
PRO TIP
VWO is the
cheaper third party
tool, and offers most
of the major features
as the more
expensive tools.

25. Landing Page Multivariate Testing
56% % Loaded 46%
42 # Conversions 49
8.9% Conversion Rate 12.4%
3m 42sec Time on Page 4m 49sec

26. PRO TIP
Page load speeds also affect your SEO and Organic rankings.
Google Webmaster Tools can give you much of this information.
Source: getelastic.com
Effects of Load Time

27. Design by: Cloud.IQ.Co

28. Design by: Cloud.IQ.CoDesign by: Cloud.IQ.CoDesign by: Cloud.IQ.Co

29. Remarketing

30. Google Remarketing
PRO TIP
Upload 4-5 versions of remarketing banner ads in order to split test which
banner receives more clicks.

31. Facebook Retargeting
PRO TIP
AdRoll is a great platform to run your Facebook Remarketing campaigns!

32. Lead Management
• Response Time
• Nurturing
• Measurement

33. Lead Response

34. Lead Nurturing

35. Lead Nurturing
10% increase in sales!

36. Lead Nurturing
Current “funnel”
100 leads each month
20 closed
80 “dead” or unsold each month
After 6 months
480 “dead” leads
Lead Nurture Campaign to “Dead” leads
2% “click rate” is typical
9 to 10 leads
10% more leads in your sales funnel ea. month, after 6 months
20% more in 12 months
40% more in 24 months!

37. Lead Nurturing
Web Leads? 25% or more!

38. Case Studies
Lead nurturing – Better Business Bureau
• Growing online Ad spend
• Conversions not closing
• Automated lead nurturing solution
• Increase sales 25%

39. Lead Nurturing
10% increase in sales!
• New Web Lead
• New Lead
• New Client
• Past Client
• 3 to 5 emails per campaign
• FAQ Style

40. Lead Nurturing
1. Write down 5 to 10 questions that potential clients
ask sales people most often
2. Each question becomes an email.
Examples:
Are you spending money on expensive maintenance?
If so, take a look at this recent article, “5 ways to reduce maintenance
costs.”
Are you wondering what will happen if your pump systems fail?
If so, take a look at this recent article, “3 simple backup plans for pump
systems”

41. Quick Tip
Try SalesScripter.com
1. Calling Scripts
2. Qualifying Questions
3. Objection Responses
4. Pre-call, post call, follow up emails
5. Content Marketing Outline – Lead Nurture topics!
6. Much more!

42. Lead Nurturing

43. Lead Nurturing

44. What Next?
Register at www.salesgrowthhub.com/event
Read “5 Easy Ways to Grow Sales and Lower Costs” -
http://www.salesnexus.com/pay-per-click-report.html

45. What Next?
For more information about PPC management, please
contact Fair Marketing at FairMarketing.com or 832-454-
2384
We’ll perform a free, no obligation audit of your current
campaign and give you recommendations!