n/a

1. Leo Burnette, Philip Morris and
Television Advertising in the 1960s
MJ Clarke

3. 1963 Primetime

4. from “Advertising and Growth
Opportunities for Small Business
in Television Radio”
87th Congress, 2d Session
January 3, 1963

5. from the 1966
CBS Rate Card

6. from Printer’s Ink,
September 6, 1963

7. from FTC’s “Trade Regulation Rule for the Prevention of Unfair or Deceptive
Advertising and Labeling of Cigarettes in Relation to the Health Hazards of
Smoking” (1964)

8. Fourth Quarter of 1960 Total Cost: $4,581,660

9. First Quarter of 1961 Total Costs: $2,770,206

10. Third Quarter 1963 Total Cost: $3,881,108

11. First Quarter 1964 Total Cost: $6,473,400

12. Second Quarter 1964 Total Cost: $5,037,600

13. Third Quarter 1964 Total Cost: $4,696,700

14. Fourth Quarter 1964 Total Cost: $11,539,300

15. Many Loves of Dobie Gillis
“The Prettiest Collateral in Town - 4/12/1960

20. Seasonal Spending