Social media - some ideas


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this is the presentation I've used to do a small workshop on social media at the pre GA of the August Meeting 2012 Mumbai India at both pre GAs - Health 2.0 and Presidents'.

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Social media - some ideas

  1. 1. Intro toSocial Media
  2. 2. Social MediaMiguel Cabral
  3. 3. Social MediaMiguel Cabral
  4. 4. Social Media - Social media includes web- and mobile-based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals.Miguel Cabral
  5. 5. Social Media - Andreas Kaplan and Michael Haenlein[who?] define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content."[1] When the technologies are in place, social media is ubiquitously accessible, and enabled by scalable[clarification needed] communication techniques - Wikipedia, 6th August 2012; 8:53 GMTMiguel Cabral
  6. 6. Social MediaMiguel Cabral
  7. 7. Social MediaMiguel Cabral
  8. 8. Social MediaMiguel Cabral
  9. 9. Social Media - pitch - What’s your image? (photo, logo, Corporate identityI) - Who are you / your organisation / your project? - In less than 160 characters - In more than that? - Where is your central base? (Where does your social media lead people to?)Miguel Cabral
  10. 10. Social Media – keeping up the A game - Where is your central base? (Where does your social media lead people to?) - What do you offer your network? How do you engage people? - How do you offer it?Miguel Cabral
  11. 11. Social Media – some ideas - - Share what you do (issuu, slideshare, vimeo/youtube; livestream; flicker; podcast, etc) - Rss feed - Open access - Be regular and relevant - Evaluate your impact (analytics) - Guest posts - Google it…Miguel Cabral