Three Exercises to Building a Culture of Data
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This document summarizes a presentation on building a culture of data. The presentation discusses growing a culture of data through understanding, appreciation and necessity. It explores different types of data teams based on their reporting structure and whether they are profit or cost centers. The presentation provides exercises for attendees to define their value proposition and how they would describe their work to different audiences. Overall, the presentation aims to help attendees communicate effectively and build trust with internal customers.
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Three Exercises to Building a Culture of Data
- 1. Building a Culture of Data CDAO Winter Master Class: February 7, 2018
- 2. Grow a culture of data in your organization through understanding, appreciation and necessity. Jeff Bodzewski | @Bodzewski 2 Our Goal Today
- 3. Jeff Bodzewski | @Bodzewski 3 1. Liberal Arts Undergrad 2. Creative Background 3. Don’t Store or Collect Data 4. Analytics Title ~4 years
- 4. Introductions Jeff Bodzewski | @Bodzewski 4
- 5. OR Profit Center Cost Center Jeff Bodzewski | @Bodzewski 5
- 6. Profit Center Jeff Bodzewski | @Bodzewski 6
- 7. Group 1 C-Suite Reporting Profit Center Group 2 Non C-Suite Reporting Profit Center Group 3 C-Suite Reporting Cost Center Group 4 Non C-Suite Reporting Cost Center Jeff Bodzewski | @Bodzewski 7
- 8. What’s Your Value Proposition? Jeff Bodzewski | @Bodzewski 8
- 9. … no, really. What is it? Jeff Bodzewski | @Bodzewski 9
- 10. Jeff Bodzewski | @Bodzewski 10 Your Customer (Internal or External) Their Wants “How can I differentiate myself against other companies and internal competitors?” Their Needs “How can I close this sale, demonstrate value to my boss and make my goals?” Their Pains “How can this be easier, faster and more impactful?” Uncertainty
- 11. Jeff Bodzewski | @Bodzewski 11
- 12. Jeff Bodzewski | @Bodzewski 12 Your Customer (Internal or External) Their Wants “I don’t want to have to pay cash or pull out a credit card for my ride.” Their Needs “I need a ride somewhere fast.” Their Pains “Will the driver know how to get to my destination even if I don’t?” Uncertainty
- 13. Jeff Bodzewski | @Bodzewski 13 1. Must be credible – no “maybe’s” 2. Focus on what matters most to your customer 3. Easy to articulate and grasp 4. Address the emotional – be a lifeline 5. Be distinct
- 14. Exercise One: Jeff Bodzewski | @Bodzewski 14 “Define your value proposition – what you and your team uniquely offer the organization – in three sentences or fewer.”
- 15. How’s Your Communication? Jeff Bodzewski | @Bodzewski 15
- 16. Jeff Bodzewski | @Bodzewski 16
- 17. • Be concise. • Don’t get bogged down in details. • Translate meaning vs. words. • Know your audience. Jeff Bodzewski | @Bodzewski 17
- 18. • Be concise. • Translate meaning vs. words. • Know your audience. Jeff Bodzewski | @Bodzewski 18 • Less is more • Leave time for questions • Visuals win • No jargon
- 19. • Be concise. • Translate meaning vs. words. • Know your audience. Jeff Bodzewski | @Bodzewski 19 • Buy, sell, hold • Use “flags” for context • Findings impress, not the “how” • No jargon • “Does that make sense?”
- 20. Jeff Bodzewski | @Bodzewski 20 • Test your message • Use business terms • Tell a story v. report • Maybe jargon… • Assume anything • Be concise. • Translate meaning vs. words. • Know your audience.
- 21. Exercise Two: Jeff Bodzewski | @Bodzewski 21 “How would you tell your significant other, parent or the nice cashier at the grocery store what you do? On an elevator.”
- 22. Kissing Babies and Making Friends Jeff Bodzewski | @Bodzewski 22
- 23. Jeff Bodzewski | @Bodzewski 23 Make a “work friend” who… • Is not in your function • Needs your team • Constructive not critical • Can serve as an ambassador
- 24. Jeff Bodzewski | @Bodzewski 24 Actively solicit feedback • Understand pain points • Ask questions • Be candid, but not defensive • “Why” and “how” win the day
- 25. Demystify Jeff Bodzewski | @Bodzewski 25
- 26. Exercise Three: Jeff Bodzewski | @Bodzewski 26 “What are the three things you can do immediately when you return to the office to build trust, preference and understanding?”
- 27. Jeff Bodzewski | @Bodzewski 27 So Close
- 28. Jeff Bodzewski | @Bodzewski 28 Grow a culture of data in your organization through understanding, appreciation and necessity. Our Goal Today