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Blogging is it effective?

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Blogging is it effective?

  1. 1. Blogging: Is it effective? The evidence is clear…. 1
  2. 2. Is Blogging worth the time? • What is a blog? • How do I blog effectively? • What are the benefits? 2
  3. 3. What blogging? • The term "blog" is short for "weblog," which refers to an online journal • Blogs can be for businesses, news, networking, and other professional means • Blogging is about having conversations in a public space that position you as a subject matter expert. 3
  4. 4. How do blogs work? • Blogs consist of a series of posts made by one or more bloggers • Posts appear in reverse chronological order, with the most recent post at the top of the main page • Readers can browse these back through the blog to read older entries 4
  5. 5. What do I Blog about? • Message that you want to convey • A professional service that you're looking to sell • A simple desire to have your words published for others to read Blogs can accomplish these goals simply and easily. 5
  6. 6. A Niche Market • Blogs usually have limited readership, since most people aren't interested in the day-to-day lives of strangers. • Niche blogs that focus on one specific topic have a wider range, and these can become very popular. • Like-minded people with similar interests become regular readers, and sometimes small communities are formed this way. 6
  7. 7. You are a niche market! • Blogging is VERY effective, but…. Are you blogging effectively? 7
  8. 8. Effective Blogging • Blogging is an intensive media, requires a high level of: – Effort, – Skill, – Planning, – Resources – Strategy. • Basically it isn’t easy to do effective blogging. 8
  9. 9. Common problems • Too much content? – Rather focus on your original content • Say something worth reading – Be specific • Take advantage of other SM mediums – LinkedIn, twitter, Facebook G+ 9
  10. 10. Too much content • Promote your content using SEO and effective online reading studies • What will you achieve by blogging to nobody? (Other than Google, but more on that later) 10
  11. 11. Say something • Most blogs say the same things as everyone else… and nobody cares. • Its easy to write a blog on Botox, but how many people write blogs about 35 year old soccer moms? • Yes, this might pigeon hole you but you can build later. 11
  12. 12. Social media • Share your blogs with your other media and share audiences • Comment on other blogs and encourage sharing • This takes effort, and of course similar effort in other SM mediums 12
  13. 13. A good blog • Written with a plan • Posted effectively – Tags, links, pull quotes, images • Promoted by other SM, Bloggers and online means • Shared across all platforms 13
  14. 14. What are the benefits? • Communicate with your patients directly – builds loyalty – Its not always about getting new clients • Lets you educate non-patients – external marketing (they find you online) • Get honest and quick feedback 14
  15. 15. The BIGGEST benefit! 15
  16. 16. SM Problems • Small business who enter the SM market (Including blogging) are not understanding the role • An online presence is essential to how you are judged. Blogging may or may not bring masses through your door. • It will give you credentials 16
  17. 17. Blogs and Google • Blogs can be SEO’d • Blogs link – each carries Google rankings – Website – LinkedIn – Facebook – Google + 17
  18. 18. SEO and Blogging • Blogs allow you to: – Add images – Add links – Add pull quotes – Bullet point posts In other words, Blogs can function just like mini websites 18
  19. 19. Where do I START? • Find free blogging platforms (Google loves Wordpress) • Register your name (company/brand name) • Complete your profile, including logo and description 19
  20. 20. Conclusion • Blogging for business is a popular content marketing tactic that is still on the rise. • Business blogging positively attracts traffic to your website and considerably affects your lead goals 20
  21. 21. Thank you • Any Questions? • About blogging or Social Media in general? 21
  22. 22. Instar Consulting • Social Media • Brand development & Management • Website development & Design • Prodcution • Tel: 011 706 9763 • e-mail: colin@instargroup.co.za or info@instargroup.co.za 22

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