7. What does this mean?
Make the user the center
of your world.
8. The big questionYour user enters your event or program at an initial state.
They experience it…
When they exit, in which 3 ways have
they changed? Be exact.
9. 3 ways of change
• user believes she is capable of creating in a
short period of time
• user feels like startups are where he can change
his life
• user now knows how to iterate on an idea
<EXAMPLE>
10. 3 ways of change
This is your value proposition
