Malbec Research Paper

Malbec Research Paper
"One man's rubbish maybe another's treasure," by Hector Urquhart describes Malbec's journey over
the years from one of the worst wines to competing with the highest wines. Although, Malbec as a
wine didn't work in France where it was originated now is one of the most popular wines in South
America mainly in Argentina. Looking at the history, process of making Malbec, and then to pairing
and uses in the culinary world that brought its popularity. Will show how Mable became so popular
in South America and become a staple where it now competes with the major reds like Cabernet,
Pinot noir, Merlot. First off Malbec wasn't as popular or known to many people until recently in fact
according to an article written by Chris from The Corkscrew's wine
... Get more on HelpWriting.net ...

Production Of Wine Production : Viticulture And Wine Making
Viticulture denotes to the cultivation, growing, and harvesting of grapes for the means of wine
production. It is a global agriculture activity that encompasses the production of wine at vineyards
by the use of grape growing. Viticulture is a rich and thriving industry which is demonstrated
through of the aspects of its nature, spatial patters, and future directions of viticulture on a global
scale.
On a global level the wine industry involves two major undertakings: viticulture and wine making.
Viticulture is a branch of the horticulture science, exploring the production, study, and science of
grapes, while winemaking refers to the production of grapes in order to produce wine. A variety of
wines can be made including red wines, white ... Show more content on Helpwriting.net ...
These specific climate conditions assist in growing grapes to their desired quality to produce wine,
rarely are grapes grown out of these regions with growers having to adapt to local conditions.
Globally, viticulture spatial patterns can be partly identified by a large new world grape growing
increase. According to table 1.1 China has overtook the old world countries in grape growing at 14%
globally, a large increase from China's previous position in 2005. Although with this increase of
grape growing in China new world countries still account for the largest area of vineyards. There are
7,519,000 million hectares of vineyards globally with Spain having the largest amount per country
at 1.02 million as seen in
Table 1.1: Grape Growing Trends. in graphic 1.1. France, Italy, and Spain together account for 59%
of all wine exports and Chile, Australia, and the United States 14.4%. Continuing the lead of old
world countries in viticulture with new world countries global stance steadily increasing.
The current trends in global wine consumption and production are exemplified by new world and
old world wine patterns. The global wine industry consumption patterns are relative toward the
production patterns, with many top producing countries also being the top consuming countries. As
seen in the below graphic 1.1, France, Italy, Spain, and the United States all come out ahead in being
the worlds top four wine producing countries.

Global Wine Wars Essay
1. Briefly describe the changing economic geography of the global wine industry in terms of
production, distribution and consumption.
The Global wine industry has undergone a monumental change in terms consumer demand and
more importantly in the ways it is produced and sold. The consumption, distribution and production
has migrated away from the restrictions and regulations of the Old World to the New World ways of
smart marketing, branding and serving to customers preferences.
Middle ages emerged as the time when Europe served as the niche market for premium wine. But by
and larger grape growing and wine making gradually became a fragmented business. Up to mid 20th
century, wine was predominantly produced in European countries ... Show more content on
Helpwriting.net ...
It soon became home to premium and super premium wines. The standards and quality of the wines
produced helped France gain a reputation in global wine industry. France beat easily other countries
in terms of import value.
Lastly, French producers were able to increase production and expand into the global market, as
they took advantage of the fact that they were the first to experience technology and innovations
such as glass bottles, pasteurization and so on.
3. What theory or theories of trade best explain the French wineries' ability to develop their industry
of wine in the 18th century?
The trade theory that best explains the development of wine industry in France is "mercantilism".
Traditionally, wine was sold in bulk to merchant traders– négociants in France. Another trade theory
was "Absolute advantage" to some extent. By mid 18th century grape growing and winemaking
supported 1.5 million families and an equal number in wine related businesses. It was the country's
second largest export. France, as an early entrant into the wine industry, accrued First–mover
advantages by becoming the first niche market for premium wines and thus gaining Economies of
Learning. The French government defined regulations and boundaries and codified them under the
Appellation d'Origin Controllée (AOC) laws of 1935. These set the standards for vineyards and
wine makers in terms of varieties yields required growing practices and so on. Later, other wine
regions of France

Global Wine War 2009-New World Versus Old
Introduction In the 1960s, 1970s or even 1980s, if you ask someone, which countries produce the
best wine in the world? They would have said France, Italy or Spain. However, if you ask someone
the same question nowadays, the answer would be different. The new wine industry players such as
Australia, the United States and Chile are changing the global industry structure, leading the global
industry trend, and challenging the traditional wine makers by introducing innovations at every
stage of the value chain. This article analyzed the development of global wine industry from the old
world to the new based on Case 2–1 Global Wine War 2009: New World Versus Old, and gave some
advice to the both sides in the fierce battle ... Show more content on Helpwriting.net ...
The economic impact of these innovations largely decreased the production costs of the New World
comparing with the Old.
Changed Marketing Model
In addition to the innovations of grape growing and winemaking, New World also innovated in
packaging and marketing.
They developed collapsible plastic bag and replaced cork stoppers with screw caps to reduce
shipping costs, to save storage space and to avoid the defect of corks.
They learned the value of differentiating their products and making them more appealing to palates
unaccustomed to wine. These experiments provided valuable lessons in branding and marketing.
Some experienced marketers such as Coca–Cola, Nestlé, Pillsbury and Seagram entered the wine
industry and left behind the consumer focused attitudes and the sophisticated marketing skills.
The large New World companies typically controlled the full value chain, extracting margins at
every level and retaining bargaining power with increasingly concentrated retailers.
These changes brought more profits, more recognition of consumers, more market share and more
marketing experience to New World companies.
Global Competition between New World and Old With the intensifying competition between New
World and Old, significant changes happened during the last quarter of the 20th century made the
competition increasingly fierce.
Maturing Global Markets and Changing Global Demand Patterns A declining demand in worldwide
consumption

Premier Cru
John Fox, the owner of Premier Cru, led a recent example of a Ponzi scheme. Premier Cru was an
upscale wine retailer that was located in Berkeley, California. It was confounded in 1980 with
warehouse manager Hector Ortega. Some of Premier Cru's wealthy customers included Adebayo
Ongolesi, the lead director of Goldman Sachs, and Arthur Patterson, an early Facebook investor. The
high–end store specialized in "futures" of high quality wines from places such as Italy and France.
"Futures" are advanced sales and are attractive to investors and collectors who are looking to find
the wine at a cheaper price and buy before it sells out. The store did most of its business online and
was known for its aggressive emails that were sent out twice a week ... Show more content on
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This is very appealing to the investors. The person in charge of the scheme will describe to potential
investors how he/she is able to achieve such a high rate. Once the head honcho has convinced a few
investors to make an investment, the scheme has begun. After a few months, the initial investors are
paid their investment plus the rate of return. These investors will then tell their friends and family
about the money they made and their friends will want to join in. A good scammer will make the
investors feel as if this is a special business enterprise and convince them that this is too good to not
participate. They will not learn about the details of the investment, but more so the unbelievable
return they will earn. As more people invest money in the system, the new investors money is used
to pay off the old investors. Little do the investors know that their money isn't being invested, but
being used to pay old investors and to fund the lavish lifestyle of the scammer. One of the goals of
the scammer is to keep the original people happy, while promising great returns (that will most
likely never be met) to the new investors. The investors are promised a consistent return, regardless
of better or worse market conditions. Their investments are not registered with the SEC. They are
also usually clueless on exactly how their money is being invested

Ancient Roman Wine America
When comparing Ancient Rome with the twentieth and twenty–first century United States, the
importance of alcohol, and more specifically wine, to both societies cannot be understated. For
Ancient Rome, "wine was the beverage of choice" (Bush, 573). Meanwhile, the United States, in
2014, led the world in wine consumption (Wine America). However, the similarities between each
society's intake of wine is more nuanced than just consumption, as James F. Bush explores in his
article, "By Hercules – The More Common the Wine, the More Wholesome! – Science and the
Adulteration of Food and Other Natural Products in Ancient Rome". Bush, by contextualizing the
works of various Romans including Pliny the Elder, Cato the Elder, and Dioscorides, is able to offer
insight into the Roman contamination of food, beverages, and cosmetics. The juxtaposition between
the means and motivations for ancient Roman wine adulteration and the current food and beverage
market in the United States illuminates a startling number of similarities. It is first important to
understand why the Ancient Romans modified their wines. The simplest and arguably most common
explanation is the flavoring of wine. Wine was often too strong for consumption, and therefore was
watered down in different ratios to achieve a suitable dilution and taste. Pliny describes recipes of
wine and water, namely "combining 10 quarts of white must, ... ... Show more content on
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Whether for flavoring, dilution, or economic fraud, the adulteration of wine was and is
commonplace. What stands out is the adaptation of society to overcome the challenges faced with
contamination. As technology and medicine advanced, our society implemented regulations to curb
the illegal tampering of food and wine. However, despite the adaptation of such policies and
agencies, the altering of wines and foods for flavoring and economic fraud has remained a

Global Wine Wars
Historically, the French had been the dominant competitor in the global wine industry due to the low
effect of the five forces of competition. The main barriers to entry that kept the threat of competitors
low for the French were incumbency advantages, unequal access to distribution channels and
restrictive government policies. This first barrier, incumbency advantages, can be explained by the
domestic French Wine Industry in the late 18th to mid 19th century that was already supporting 1.5
million families for both the growing of grapes and other wine–related businesses. France already
had a domestic market for the growth and cultivation of vineyards that was able to provide French
producers with a steady supply of agricultural inputs. ... Show more content on Helpwriting.net ...
Old World producers were land locked in terms of growth. The majority of the land that was suitable
to support grape growing was already cultivated. The division of land that began during the
Napoleonic era created a high level of fragmentation in the market. Along with the tight government
regulations, this caused a long, multilevel value chain which limited the speed to market and
efficiency of the marketplace. Additionally, the French industry put a significant emphasis on the
quality of the growing conditions or terroir. Since these conditions were outside the control of the
wine producers, it was difficult to ensure the soil was healthy and prolific.
The fragmented nature of the industry also prevented consumers from making informed purchasing
decisions. Consumers lacked the knowledge and industry expertise to make informed decisions
when purchasing wine. With the development of the French wine classification systems, consumers
were able to begin differentiating between wine producers were using as a marketing tool. This tool
also became a significant vulnerability of the Industry. Although the classification system became a
marketing tool, it was also a source of restriction for the wine makers. It limited the types of grapes
they could use as well as growing and production procedures which would make it hard to react to
consumer

Global Wine Wars Case Study
ADVANCED MARKETING MANAGEMENT
CASE REPORT: Global Wine Wars: New World Challenges Old
(Harvard Business School Case # 9–303–056) NMI
1. How did the French become the dominant competitors in the increasingly global wine industry for
centuries? What sources of competitive advantage were they able to develop to support their
exports? Where were they vulnerable?
French wine makers also face challenges that are not internal to the industry. For instance, France
lost market share in the United States due to informal boycotts in the wake of the Iraq war. The rise
of the euro against other currencies, such as the 30% increase relative to the dollar in the last few
years, has put French wines at a comparative cost disadvantage. But ... Show more content on
Helpwriting.net ...
The first joint venture was Baron Philippe de Rothschild's venture with Robert Mondavi to create
Opus One in 1979. Gallic presence in the Napa sparkling wine industry is strong as Domaine
Caneros, Domain Chandon, Mumm Cuvee Napa, Pieper–Sonoma, and Roederer Estate are all
owned by French champagne houses. Pernod Ricard owns wineries in Australia, Argentina, Chile
and Spain (Economist, 1999).
Most (90%) production is concentrated in California. Started primarily by French and Italian
immigrants in the late 1800's, California's winemaking tradition is only a few generations old and
was interrupted by Prohibition. A global reputation for fine wine is even more recent, when two
Napa Valley wines won gold medals at a 1976 blind–tasting competition in Paris, a victory
unexpected by the rest of the world, including many Americans (Lukcas, 2000). The US adapted the
French appellation system with over 130 approved American Vineyard Appellations ranging in size
from the multi–state Ohio River Valley to the smallest, Cole Ranch, a 150 acre property in
Mendocino County (Wine Institute, 2003). One of the most acclaimed appellations is Napa Valley.
Most American winemakers also label by varietal if a wine contains at least 75% of that varietal by
volume.
2. What changes in the global industry structure and competitive dynamics led France and other
traditional producers to lose market share to challengers from Australia, United States, and

Old World Versus New World: the Origins of Organizational...
Old World versus New World: the origins of organizational diversity in the international wine
industry, 1850–1914
James Simpson
Universidad Carlos III de Madrid. Departamento de Historia Económica e Instituciones
Instituto Figuerola de Historia Económica
Abstract:
Wine production in Europe today is dominated by small family vineyards and cooperative wineries,
while in the New World viticulture and viniculture is highly concentrated and vertically integrated.
This paper argues that these fundamental organizational differences appeared from the turmoil in
wine markets at the turn of the twentieth century. As technological change endangered existing
rents, growers, wine–makers, and merchants lobbied governments to introduce laws ... Show more
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Section one argues that traditional grape and wine production favored small scale integrated
production. From the mid nineteenth century producers had to adapt to three major exogenous
events: the integration of national and international markets, the appearance of new vine diseases
and production shortages that these provoked, and the major advances in the knowledge of
fermentation and the development of wine making equipment that produced economies of scale and
which allowed cheap table wines to be produced in hot climates. These changes encouraged an
expansion of production in hot climates in the New World and a shift in the locus of production of
cheap table wines from Europe's centre to the periphery. Thus while the four Midi departments and
Algeria produced the equivalent of less than 15 per cent of France's domestic wine consumption in
the 1820s, this figure had reached 50 per cent by 1910. Other regions, such as La Mancha in Spain
or Puglia in Italy experienced similar changes, although at later dates. By the turn of the twentieth
century, a combination of higher yields and increase in adulteration flooded wine

Global Wine War 2009, Old World Versus New World
18–10–2011 Authors:Femke de Jong – s2226197Martje Kiemel – s2247852Fatima Mourhiya –
s2161516Linda Verkerk – s2224194 | | case paper: global wine war 2009 |
| case paper: global wine war 2009 |
Preface
The assignment for this week was to write a paper based on the case Global Wine War 2009: New
World versus Old. We experienced that it was an interesting case considering both Porter's five
forces model and Resource–Based theory, because they give two different perspectives of
competitive advantage: Outside in and Inside out. Besides that we could have a closer look at
innovations and what they mean for the competitiveness in the world wine market. In this paper we
make an effort in explaining what the main aspects ... Show more content on Helpwriting.net ...
For example, the Appellation d'Origin Controllée (AOC) law in France. Italy followed France and
also introduced laws and regulations. Producers supported these laws and regulations, they saw this
as an opportunity to differentiate their wine and raising the entry barriers. In a later stage other
regions in France were given the, usual lower ranked Vin Delimités de Qualite Superieure (VDQS)
and the, even lower ranked Vin de Pays, inexpensive but very drinkable wines for French tables and
increasingly for exports. Although this movement was quite rigid, due to a belief that quality was
linked to terroir.
A New World was born
In the last quarter of the 19th century, the 'phylloxera' from the 'new world' caused the devastation of
the French vine stock which led to an enormous decrease of wine supply, while demand stayed at
the same level. The French solved this problem by importing vine roots from the US that were
resistant for the 'phylloxera'.
At this point, the New World outperformed the Old World. Compared to the Old World, the New
World had several advantages. First, suitable land was widely available and less expensive. Second,
the New World began to experiment with wine technologies which led to great innovations in the
wine industry. Because of these innovations, the costs of producing a tonne of wine in the New
World decreased drastically compared to the Old World. The third advantage of the New World
occurred in the distribution. The New World wine companies

Terroir Employee Manual Equal Employment Opportunity
Terroir Employee Manual Equal Employment Opportunity Terroir provides equal employment
opportunities to all employees and applicants. In accordance with all state, city and federal
legislation, personnel decisions will be made without regard to race, color, religion, gender, sexual
orientation, gender identity, national origin, age, disability, marital status, amnesty, or status as a
covered veteran. Terroir complies with all applicable laws governing nondiscrimination in the
workplace in every location owned by the company. This policy applies to all terms and conditions
of employment, including hiring and termination of employment, placement, promotion, leaves of
absence, and compensation. Terroir does not tolerate and prohibits any form of employee
harassment covered under Title VII of the Civil Rights Act of 1964. This includes but is not limited
to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability,
marital status, amnesty, or status as a covered veteran . Americans with Disabilities Act Terroir and
its employees will conduct all business in accordance with the Americans with Disabilities Act
(ADA) and the Americans with Disabilities Amendments Act (ADAA). It is the policy of Terroir to
comply with all federal, state, and city laws concerning its employment of people with disabilities
and to act in accordance with all regulation and guidance issued by the Equal Employment
Opportunity Commission (EEOC). It is the

Differences Between Wine from Burgundy and That from Bordeaux
Differences between Wine from Burgundy and that from Bordeaux These two types of wine come
from France. Red wines are very popular in European countries. In the article "History of Red
Wine", Coffey discuss the history of Red Wine. In the early decades, European explorers travel
around the World with their own wine because they really love red wine. Since then, the history of
red wine infiltrates the history of many European countries. Today, red wines are worth in its
healthiness and popularity that brings to us. In 6000BC places between Europe and Asia, are famous
for the production of red wine. Grapes that used to make red wines are brewed by Egyptians and
Romans and make their wine to 25 years old. The wines are shipped from the ... Show more content
on Helpwriting.net ...
For Bordeaux Wine, the best dishes would be Oysters, Pauillac Lamb and Duck with mushrooms.
(terrior 2013). When talking about the Burgundy wine, we should explore the history of it. Like
Bordeaux blend wine, the history is also related to Ancient Rome. In the Ancient Rome, people from
Augustodunum travelled a very long distance to plant vine along the south slope of the Saone River
Valley. (Cogan 2012) People started to develop skills and technique in making wine and the way to
marketing it. Moreover, this continuing development has built up an international reputation in the
19th century. "A few of the most exciting wines in the world come from Burgundy. The region
produces two of the most popular wines in France: Beaujolais and Chablis." (Cogan 2012) As we
can see that the Burgundy Wine is also a very famous type of wine. The region of Burgundy cap in
both red and white wine. Burgundy wine grape is grown in a mixture of limestone and clay. There
are two major grapes that make Burgundy wine, they are Pinot Noir and Chardonnay. Like
Bordeaux wine, Burgundy is also known as "the king of French Wine" The tasting of Burgundy
wine is so much different from the Bordeaux. When tasting the Burgundy, people can feel the
perseverance and power, which is much different from very soft feelings. (Burgundy 2011) When
doing comparison with Bordeaux wine, Burgundy wine is not as famous as Bordeaux wine. The
reason for that

Wine and the French Revolution
The popularity of wine in France continues to be a major mainstay in the French diet, just as it was
during the French Revolution. The French Revolution was a devastating time for the French
population; many lives were lost during the battle. France is known for, other than the revolution,
their production wine ("French Wine Culture"). Wine has an important role in their culture as well as
their position on the social ladder ("France"). Wine also has a symbolic role in their religion.
Therefore, France is a popular country for the making and producing of wine, and has the reputation
as the Mother Country ("French Wine Culture"). Receiving this title did not happen overnight;
France has been producing and manufacturing wine for a long period of time. Wine plays roles in
many aspects of their society. For example, wine reflects their heritage, region of birth, social status,
and their health ("France"). Wine resembles the differences between regions and their national pride
("France"). Not only does the region reflect their heritage but it also helps determine the name of the
wine itself, as does the vineyard they are grown in ("French Wines"). Most vineyards are very large.
They typically cover a good portion of the land, with the exception of the buildings that it is made
in. Although France is known at the mother country as a whole, there are still some regions that are
more productive and successful at making and distributing wine. Alsace, Beaujolais, and

Global Wine War Analysis
1.
Due to French history and tradition it was possible to gain a strong image in regard to vinery and
example, which can be highlighted might be the invention of Champaign.
The experience of France as a quality wine producer going back to the middle ages can be regarded
as a source of competitive advantage. Another source is the strong wine culture in France creating a
positive image for customers. The wine industry by itself is a very important economic factor in
France, in the mid 18th century the wine industry accounted for 17% of the overall industry. As a
consequence, in 1855 the government classified wine yard into five different levels of quality. This
helped the consumers to identify the best possible wines and was unique at the ... Show more
content on Helpwriting.net ...
Discuss founding a consortium of different wine producers to produce different wines that will be
high in demand soon in the future.
c. Advice to the French Minister of Agriculture
Help your producers sell their vine: provide more funds for marketing campaigns and fund
workshops on how they can identify their target group and do targeted, cost–efficient marketing
4.
a. Australian Minister of Agriculture:
The labeling of wine according to regions in Australia has been already done but not with protection
by law. Tighten laws in relevance of how to label wines can be beneficial in the long run when it
comes to value creation, as can be successfully recognized in France.
Simultaneously, a financially subsidy should support wine yards with their surplus production hence
the successful long–term strategy "Directions to 2025", which foresees value growth by 2015 and
global leadership on the wine market by 2025 might be eased. This is necessary since Australia will
cannot compete on price in the long–term bringing to mind low cost production countries such as
Chile.
b. Australian wine industry association
Align marketing activities with the plan of "Direction to 2025". Support the Australian's wine image
from cheap and cheerful into a classified and recognizable labeling scheme. It might be added that
the new scheme can be restructured in a way that it does not mix up psychographic targeting with
regional ones, since this might be confusing. The

Wine War 2009
Table of Content
Preface 1
1. Introduction 3
2. Case analysis 3
In the beginning 3
Political influence in the Old World 3
A New World was born 4
Global Wine War 4
The battle of the US market 4
3. Theory & application to the case 5
Porter Outside–In Model 5
Porter Outside–In model & the Global Wine War 6
The Resource Based View Inside–Out Model 6
The Resource Based View Inside–Out Model & the Global Wine War 7
Innovations 7
Red Queen competition 7
4. Conclusion 8
References 9
2. Case analysis
In the beginning
The first niche market for premium wine was created by the European nobility in the middle ages.
They started to compete based on the quality of wine. Until the late 18th century, the size European
vineyards were ... Show more content on Helpwriting.net ...
Besides this, the size of companies also gave the New World an advantage.
To respond better to consumer preferences, brand power became important in the global wine
market. The New World companies owned 14 of the top 10 wine brands in 2007. Still, the Old
World was not able to keep up with the competitive environment created by the New World. Due to
old regulations in the Old World, they were not able to move to a more market driven policy.
In the Old World, the declining demand caused a loss of share in export markets. Consequently, this
caused a structural wine surplus. The wine surplus in the Old World caused the global wine market
to lower their prices. Here, the challenge for the New World was to create a better image and move
out of the competitive low price market.
The battle of the US market
The US market was called the most attractive market in the world. However, this market was hard to

reach because of the distance, regulations and the complex three–tier distribution system through the
different states. When regulations changed, importing was made more easier.
The attractiveness of the US market was due to Generation Y who embraced wine much more than
Generation X. These consumers were price–sensitive, internet savvy, and well educated about their
purchases. Furthermore, these consumers chose more for imported wine. The result of this
attractiveness is that the US became a huge player in the

Global Wine War
Global Wine War
By Christopher A. Bartlett
Case Analysis Report
Introduction
The concept of production and sale of wine was originated in the European countries known as the
old world according to the article "Global Wine War 2009: New Word versus Old" these are; France,
Italy, Spain and Greece. Here the wine culture was developed mainly due to the habits of religion
and high society which caused them to have the highest consumption per capita in the world,
creating a very attractive and important industry for the governments of those countries.
On the other hand, countries known as the New World, have advanced in this industry breaking
paradigms, using marketing strategies that allowed them to gain market share and to weaken its ...
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Within the distribution variable, new world countries are able to skip a step in the value chain,
taking better control of it, coming directly to retailers without going through distributors. This has
helped them to quickly address changing trends and demands of the consumer.
Within the marketing umbrella, new world producers had broken paradigms using wine box
packaging for sale and creating new segments of wine classifying these by the type of grape, which
caused that consumers begin to compare what kind of wine to buy, its origin, grape, and quality
before buying.
Finally, the governance factor has played an important role, through their legislators and industry
associations from each country. Originally, France began to tax to owners of vineyards, as it started
to be a major industry, which was very attractive to the government, while in New World countries
there is more freedom to produce and sell wine internally and for its production and export.
The combination of these factors made the old world countries lower their market shares, the per
capita consumption, while new competitors were created mainly in the New World countries that
have managed to respond faster the consumer needs.
3. What advice would you offer today to the French Minister of Agriculture? To the head of the
French wine association? To the owner of a

Mondavi Analysis
Robert Mondavi and the Wine Industry Analysis EXECUTIVE SUMMARY The Robert Mondavi
Winery became one of America's most innovative, high–quality winemakers in the late 1960s and
early 1970s. There are over 1 million wine producers worldwide and no winery accounted for more
than 1% of global retail sales. Because of this and the fact that there are many substitutes, there is an
issue to try to gain economies of scale and become a leader in the wine market. Wine tends to stay it
its local region, which makes it harder to compete with its substitutes. In the strategic analysis
portion of this case analysis, we discuss Porter's Five Forces and how they affect the Robert
Mondavi Winery. We conclude that in order for the winery to stay ... Show more content on
Helpwriting.net ...
Wine consumers hardly think about price when it comes to buying. For the lower grad cheaper
wines, the power of the buyer is greater; but when in comes to premium brands of wine, the power
of the buyer is low. 4. Threat of New Entrants The treat of new entrants is low. The cost to start a
vineyard is really expensive. Most wine firms have been around for a while and are some sort of
family business or a major corporation. So their industry know–how, economies of scale advantage,
and learning curve cost advantage makes them hard to imitate. Plus when you start a vineyard, there
is no payback for at least five years. 5. Threat of Substitute Products The treat of substitute products
is high for the wine industry in general. Wine is not the number one alcoholic beverage in the world.
Consumers drink beer, liquor, distilled spirits, and other drinks when wanting to consume alcohol.
Vineyards are now being bought out buy liquor and beer companies, such as Gallo and Diageo.
There are many substitute products for wine. PROPOSED SOLUTIONS In 2001 there were over 1
million wine producers worldwide, and no firm accounted for more than 1% of global retail sales.
Because of this, it would be nearly impossible for the Robert Mondavi winery to dominate sales in
any region. Due to Mondavi's efforts, the winery became one of America's most innovative,

Wine War
CASE REPORT: Global Wine Wars: New World Challenges Old
(Harvard Business School Case # 9–303–056) NMI
1. How did the French become the dominant competitors in the increasingly global wine industry for
centuries? What sources of competitive advantage were they able to develop to support their
exports? Where were they vulnerable?
French wine makers also face challenges that are not internal to the industry. For instance, France
lost market share in the United States due to informal boycotts in the wake of the Iraq war. The rise
of the euro against other currencies, such as the 30% increase relative to the dollar in the last few
years, has put French wines at a comparative cost disadvantage. But consensus among experts is that
the ... Show more content on Helpwriting.net ...
However, it quickly became apparent that the newcomers pose a serious threat to the traditional
winemakers. The French were especially hurt when they began to lose their global market share as
well as the coveted U.K. market to the Australians.
Allows analysis of the way in which newcomers can change the rules of competitive engagement in
a global industry. How incumbents can respond, especially when constrained by regulation,
tradition, embedded values, and a different set of capabilities than those demanded by the emerging
market by changing consumer tastes and market structures.
The case contrasts the tradition–bound Old World wine industry with the market–oriented New
World producers, the battle for the US market, the most desirable export target in 2009 due to its
large, fast–growing, high priced market segments.
REINVENTING THE MARKETING MODEL: New World producers revolutionized the packaging
and marketing aspects of wine making. Americans and Australians greatly impacted wine packaging
by replacing the Old World standard liter bottle with a half–gallon flagon in the U.S. and the
innovative "wine–in–a–box" package in Australia. Australians have been praised for this idea
because boxed wine not only saves on shipping costs but it
has made storage easier for consumers. Australians have also begun to use screw on caps rather than
the traditional corks on premium wines; this is to prevent spoiling due to deficient corks. On the

Global Wine Wars
Market Analysis: Global Wine Wars–New World Challenges Old
Global Wine Wars: New World Challenges Old
This case describes the global development of wine industry, and how new world wine players
occupied the global market share from old world wine producer gradually. It is very interesting that
author selected the Britain as the sample stage for the battle between the new world wine campaign
and the traditional campaign.
Nowadays, in the "Old World" countries of Europe, where the bulk of the volume is still produced,
this is of great concern. However, consumers, especially younger drinkers, prefer the high quality
wine from famous brands which are imported into Europe by the "New World" player, and the
growth rate is at average10% per ... Show more content on Helpwriting.net ...
Why and what could lead this kind result? SWOT can tell everything about it. (Table below)
From the SWOT analysis, it is obviously to have more downturns for the "old world" than the "new
world", and it appears that the "old world" should reform their philosophy for global marketing
strategies. The "old world" should put the fragments of production together to reduce the operation
cost and grow the speed of marketing response. Then, the big issue for them is broad brand, the "old
world" need to do a lot on marketing research and create their more famous brand by market
segment. The last is how to deal with the contradiction between tradition and quality. I think the best
choice is joint venture or outsourcing. The "old world" players can cooperate with local companies
in marketing section, or outsource to them completely. This method for the "old world" could not
only avoid the weakness of marketing but also continue to focus on the tradition.
In this case, I can see that whatever the advantages are, companies should continue improving their
skills and strategies to adapt the requirements from customers and market. Like new world wine
player, the companies need to focus on research on marketing firstly, and then make distinct policy
to various levels of consumers. At the same time, the new entrant has to own their unique way to

Cabernet Sauvignon Grape
The Cabernet Sauvignon grape is planted all different continents under a multitude of climate
conditions. Although it is diverse it takes longer to reach its peek than other grapes such as cabernet
Franc or Merlot. It also reaches its fullest potential in major growing regions like Napa here in North
America or Bordeaux. Usually made to be produced in the more expensive wines it can also be
found in more affordable wines. It is the most popular of the BIG SIX grapes and grows on over
741,300 acres in multiple regions and in a multitude of continents. It initially started out as a unique
blend between the Cabernet Franc and the Sauvignon Blanc and has risen to popularity because if
it's wide variety of styles, its rich tannins

Global Wine War
Introduction
Human beings have been dealing with wine for thousands of years, from the Mesopotamians to the
ancient Egyptians, from the Greeks to the ancient Romans, the latter which under their vast empire
spread viticulture through the Mediterranean region. Through centuries countries, such as France
and Italy, obtained a consolidated position in the wine industry, both in demand and production.
In the last part of the 20th century newcomers (Australia, South Africa, New Zealand, Argentina,
Chile, USA, etc.) have successfully challenged the leadership of the so–called Old World that
represented the majority of global market share.
Wine Industry Analysis using the Porter's Five forces Model ... Show more content on
Helpwriting.net ...
Figure 1.2: "Chain Value Model" by Michael Porter
The use of new technologies and new organizational approaches are also incident on the quality of
the final product, which is granted by the integration of the processes and an efficient network
strategy by the newcomers, while in the OW these challenges have not been answered yet.
One of the largest disadvantages the mature competitors are facing concern the activity of marketing
and sales, where due to the newcomers approach they are loosing the market confront. The Old
World is exploiting factors largely underemployed by the Europeans, the use of professional
marketing, market researches try to understand and forecast the market in order to be more
responsive to the real needs of the demand. The correct use of branding from part of the NW
producers is resulting as one of the strongest competition advantage towards the OW ones.
Concerning the support activities the situation does not vary, the new–comers have advantages in
the firm infrastructures mainly because of a more efficient organization of the all networks and
because of a better organization and integration of the production chain.
As regards to the Human Resources Management the differences are mainly a consequence of the

Marketing
New World vs. Old World Wine
A great debate raging in the wine world today is over the differences between wine coming from the
New World versus the Old World. Much of this arguing quickly becomes obscured by emotions.
Wine has the ability to create great passions. This in some way is proof of its greatness and
importance to humankind. However, beyond the prejudices and rancor this discussion has some
valid points of contention.
Old world wines come from the "classic wine making regions" in Europe. New world wines come
from everywhere else. The Old World can generally date their origins of wine production back to the
Roman Empire and beyond. Spans of time like this simply cannot be replicated by any other means.
Throughout this 2000+ ... Show more content on Helpwriting.net ...
Whatever the methods used many New World have managed to come up with a lot of good wine. In
the case of Latin America and Australia and South Africa this wine is often a very good value. The
Southern Hemisphere growers are helped by a climate that changes little so there are fewer vintage
variations. However, many wine drinkers are of the opinion that this homogeneity has come at the
cost of less interesting wine. Much of the wine from these regions does not bear a recognizable
thumbprint of the soil from which it sprung. A good deal of the pleasure of wine drinking is
developing the ability to recognize and grow fond of a certain region. By removing this element of
the earth much of the interest in wine is reduced.
While generally deploring much of the wine of the New World, the Old World is being forced to
take notice. Australian wine has displaced French wine as the top import to the British Isles. Many
traditional makers are employing some new techniques to insure a better, more marketable product.
This is generally not a bad thing as France for instance has always produced lakes of cheap swill.
Lacking competition many growers and producers were content to maintain the status quo.
As long as the Old World does not lose its intrinsic personality and deep relationship with the soil
these trends can only benefit the consumer.

Sonoma Wine Country Essay
5 Wine Country Options After Wild Fires Take a Toll
Considering the effects of the recent wildfire outbreaks that ravaged the counties on Napa and
Sonoma, wine connoisseurs have had to discover a number of other comparable vacation tours
around the country for their wine going pleasures.
Although Napa and Sonoma Valleys will forever remain world famous, it should be noted that
alternative tour options are on the rise and surprisingly satisfying. While efforts are ongoing to build
and replant our most famous wine country, we will explore great alternatives for wine lovers
everywhere. If you are therefore looking for a great getaway to savor some of the best wines of the
country, which also upholds the well–known standards of Napa and Sonoma, you should consider
one of these options:________________________________________
1. Willamette ... Show more content on Helpwriting.net ...
This option makes our list of other great options to Napa and Sonoma because many wine
enthusiasts really do not realize exactly how good this region can be. With a surplus of wineries
across its three lakes, this area remains remarkable in its wine production capabilities and standards.
Free from some of the tourist overrun that so many other regions are known for, the lake views are
also breathtaking and other worldly and will surely leave you with memories that will linger on.
Learn more and book a tour here: Finger Lakes Wine Tour
________________________________________
5. Smith Mountain Lake, Va.
Lastly, you would also find a number of exciting wineries in the Central Virginia area that are worth
your time. This region is a "treasure trove" for Viognier, Cabernet Franc and Chambourcin. Roanoke
area offers just shy of 16 wineries. You'll find that you would be able to unwind and relax on the
lake as you also relish the great taste its wineries have to offer.
A couple of suggested visits: Ramulose Ridge Vineyards and Valhalla

Global Wine War 2009
Global Wine War 2009 : New World versus Old
How were the French able to dominate the worldwide wine trade for centuries ? What sources of
competitive advantage did they develop to support their exports ?
France and the Mediterranean region is closely tied to the Wine History. It has started since the
Roman Empire, and has been fully integrated to the European culture with the Christian era :
Monasteries planted vines and built wineries. The nobility started also planting vineyards as a mark
of prestige. In this early market, France has been dominant thanks to key advantages :
1. Factors Conditions : First, their geographic and climatic features played significant role. As
France is in the middle of Europe culture with suitable ... Show more content on Helpwriting.net ...
On a contrary, The main vulnerable aspects of French wine industry were highly fragmented
vineyard and wine production, increasing vineyard prices per acre, complex distribution and sales
system, long multilevel value chain, risk of bad weather and disease; and poor roads and complex
toll and tax system. Those aspects contributed to the decline of French wine on the market.
What advice would you offer today to the head of the French wine industry association ?
The extent of differentiation was a governmental classification system of quality based on rules and
controls. => The wine market was complex and highly fragmented. The classifications helped
customers understand purchase
Focus was on large volume production, not quality => Wine became culturally and economically
significant. In 1750's, France was the 2nd largest exporter after Italy.
As the Global Wine Wars article mentions, marketing style, freedom and willingness to innovate,
wine style, and business models of the New World are good starting points for the Old World to
copy. In order to compete effectively with the "New World" markets, the "old world" wine
producers need to cooperate on various levels. Deregulation of many of the existing laws that appear
to be competitive barriers would be a starting point. Getting the European Union to review the AOC,
DOC, and WDQS classifications to create a vastly simpler system would make it easier for them to
penetrate the

Cabernet Sauvignon: Case Study
Dyer Straits Wine Co., a thriving vineyard located on Diamond Mountian, has announced the best
cabernet sauvignon wine of the 2014 growing season.
Calistoga, CA – September, 2017 – Dyer Straits Wine Co. is proud to announce that their 2014
Cabernet Sauvignon has aged beautifully and has earned rave reviews from some of the industries
top wine critics.
The 2014 Dyer Vineyard Cabernet Sauvignon is beautifully balanced with the rich flavor of black
cherry fruit, delicate hints of lavender and subtle savory notes. According to Doug Wilder of Purely
Domestic Wine Report, "The palate is beautifully poised black fruit on entry with an underlying
chocolate and rich yet sleek brown spices..."
Bill and Dawnine Dyer, who founded Dyer Straits Wine Co. in 1996, attribute the 2014 Cabernet
Sauvignon's excellence to the particularly good growing season. Warm temperatures and ample rain
led to an early bloom and long growing season, resulting in good tannin development throughout the
vineyard. ... Show more content on Helpwriting.net ...
In fact, the vineyard thrived so well in 2014 that there was a surplus of Cabernet Franc, allowing
Dyer Straits Wine Co. the ability to produce an outstanding 2014 Cabernet Franc along side their
traditional Cabernet Sauvignon.
This vintage truly is the best cabernet sauvignon wine from Dyer Straits Wine Co. According to
their website, this is their most graceful wine to date. Antonio Galloni of Vinous has been quoted as
saying, "Dyer remains one of the true undiscovered gems of Napa Valley."
Those interested in tasting this fine wine for themselves may purchase the 2014 Cabernet Sauvignon
through their website. For more information regarding the 2014 Dyer Vineyard Cabernet Sauvignon
please contact Dyer Straits Wine Co.

Luka Paskina Research Paper
Luka Paskina, a wine–maker has come from Italy with the aim to bring his mastery to Virginia 17
years ago. He has managed to frame up to the local climate and soils. He has gained a lot of success
and contrasted with Thomas Jefferson, who has had a complete washout some hundreds years ago.
Paskina, the senior manager of Barboursville winery and other wine sellers have studied well what
and how is working in Virginia and now some of their wines have got a merited popularity and leave
behind similar wines from even older vineyards.
As a result, Virginia became an attractive place for tourists – admirers of local cuisine and wine.
Earlier it attracted tourists with its history and nature, but now tourism has grown up because of the
opening of ... Show more content on Helpwriting.net ...
He visited wine–making regions of France, Germany and Italy being the envoy in Paris from 1785
till1789. Having come back to the US he has been serving best wines at parties in the White House,
subsidizing farmers who tried to grow grape and also has been trying to reduce the wine tax. "No
one drinks too much there where wine is cheap, and no people remain sober there where the high
wine prices make people to abuse strong drinks," – he considered.
There were only several wineries in Barbousville in the year of foundation; now 120 wineries are
scattered on the territory of the whole state. Virginia has become the fifth–important wine–making
state in the USA. Jefferson would be proud of this.
After a wine degustation visitors may have dinner in Palladio, the Italian restaurant in the north of
Barbousville. Melissa Close, its chief–cook uses solely local products, crabs and fish from
Chesapeake bay for cooking. The autumn offers include several rich dishes which are being served
with wines of 2005: fried quail with pumpkin, venison with liquorices and potato–mushroom pie,
breast cut with fried tomatoes and new

Vincor Distinctive Competencies
The Wine Industry and Vincor
Vincor International Inc. is in the business of selling premium wine to discerning wine drinkers. The
company relies on its firm resources and capabilities from which it derives its distinctive
competencies. These include the ability to produce market and distribute premium New World wines
to a growing market of customers around the world. The total estimated world market is worth
approximately $190 billion dollars (U.S.).
Vincor's strategy is based on its distinctive competencies (such as world renowned wine making
experience, vineyard development and ownership, and the ice wine product/brand) and centres on an
acquisition and takeover formula (sometimes with a joint venture component). The company ...
Vincor does market wine alternatives itself, as a way of dealing with substitute demand. Vincor
makes cider and has a wine kit business division (Spagnols) that gives Vincor some product
diversification. Partly because of the ease of competition and as part of the differentiation and
protection of the Canadian wine industry, Vintners Quality Alliance (VQA), a quality assurance
program that identifies Canadian premium grape content, assists in making start–up more difficult
for those wishing to emulate Canadian wine brands. The dollars spent on marketing and brand
loyalty play a large part in protecting market share and there are certain absolute cost advantages
that contribute to establishing some barriers to new competition. Ultimately, there is little cost to the
consumer when considering switching brands. Experimentation in wine drinking is often a
characteristic of the wine drinking market and thus can contribute to promoting new substitute entry
into the market.
Bargaining Power of Suppliers
The supply of grapes, apples, bulk wine and grape juice concentrate for Vincor's wine products
comes from a combination of sources. Privately owned vineyards (Canada, U.S., Australia) provide
somewhere between 35% to 57% of the raw products needed to

The Rules And Regulations On The Areas Of Global Wine...
This report is analysis of the rules and regulations in the areas of global wine industry. With the
emergence of "New World" players in the global wine industry has been lost a lot of "Old World"
market share (). Initially, France, Italy simply laughed processing technology of the new player, such
as U.S and Australia. However, it soon became apparent that the new traditional wine production
poses a serious threat to those traditional winemakers. The French in particular were hurt when they
began to lose its coveted in the world market share as British markets to Australian. The main issues
discussed in this report are what are similarities and differences in the ways between the New World
and Old World wine producer.
Introduction
Only the strong can survive and develop, which is common to all aspects of the world. In the wine
industry, "New World" challenges "Old World" and gradually takes the better position in the market
competition. The report recognizes the reasons given case specific analysis pleading wine. As a
result, the qualitative analysis of the regions wine will be the main methods of reasoning of this
paper. The truth is disclosed in the "New World" how comparative to the "Old World" wine industry.
The Base–viewed between "Old World" and "New World" wines
There are nearly 70 countries producing wines all around the world. These producers divide into
"Old Wine" (e.g. France, Italy) and "New Wine" (e.g. U.S, Australia) (). The former has more than
1000

Wine Industry : The New World
Over the past decades, the wine industry has encountered a lot of changes. Wines are now very
diverse and offer different kinds of tastes to the consumer. A wine will not be the same depending on
the environment and the country it was produced. The perception of wine has evolved during the
past few years and well–known bottles can be found all around the world due to the globalization.
The majority of wine producers was originally located in Europe, in countries such as France, Italy
or Spain. However, the world of wine known before is over. The emergence of new producers
located in America, Oceania and Africa has changed the vision of the traditional wine industry.
Those new players, called the New World wine producers, have put in place effective strategies to
compete against ancient ones, known as the Old World wine producers. The change in wine
consumption also impacted the mutation of the industry by creating new challenges.
The American market, one of the most successful markets in the world today, is part of the New
World. Consumers from the United States have a large range of products from many different
countries. The American customer will look at different characteristics to make his purchase
decision. New World wines consumers' perception of New and Old wines influences the decision
process. What are the factors that influence the perception of American consumers?
In this report, the vision of New World wines and Old World wines is compared. The country of
Chile

Analysis of the World Wine Market Essay
Analysis of the World Wine Market
TABLE OF CONTENTS
1. Introduction............................................................... 1
2. World wine producers...................................................... 1
3. World wine exports..........................................................2
4. France productions, exports and international image................3
5. Success of New World over the Old World : key factors..............4
6. Evaluation of different strategies......................................5–8
6.1 Premium & Standard wine market
6.2 Creation of an accessible French brand
6.3 The Global wine company (acquisitions and mergers)
6.4 Appellation d'origine controlee and competitive disadvantage
6.5 Protectionism versus being marketing oriented
7. World wine market: long term predictions.............................8
8. Conclusion..................................................................9
1. Introduction ... Show more content on Helpwriting.net ...
In the most recent years, domestic sales of wine has declined constantly. The wine consumption is
becoming more occasional. This is partially due to an aggressive anti–alcohol campaign and driving
restrictions set by the local government, but also facilitated by a lack of marketing strategy: the wine
market is loosing touch with the youth (the average age of wine drinker is gone up from 35 to 55)
and young people are getting more keen to beer or alcohol pops.
Lowered domestic sales may result in a greater emphasis on exports, however the recent trend
showed how French exports continue to loose market share to the New World (see diagram below).

Global Trade Atlas–Global Trade Information Source 2004
Considering France international reputation and image, it is useful to analyse its strengths and
weaknesses, taking into consideration the important differences existing between standard and
premium market.
Strengths: France remain quality leader in the premium market; its international image express
Sophistication, Tradition and Charm.
Weaknesses: There are many weak points to be addressed . The puzzling classification and labeling,
the unreliable quality, the rigid "appellation d'origine controlee" which dictates strict rules on
methods of production (see more details on par.6.4) . Its international image is often seen as

Similarities Between Bordeaux And Burgundy From The Same...
Introduction This paper will zero in on compare and contrast two different regions which are
Bordeaux and Burgundy in the same field: location, Climate and Terroir, and Grapes. Discuss the
early history of the development of each region, including the specific examples. Then review the
location, Climate and Terroir, and Grapes that rank the wines as among the best in the world. To
conclude, look into the future of each region to analyze prospects for continued success.
The history of Bordeaux Wine The history of the Bordeaux wine region dates back to the ancient
Romans who were the first people to cultivate, plant vineyards and produce Bordeaux wine. The
Romans took over the area in about 60 BC, and it was starting to earn fame for its wines as far back
as in 1152 when Henry of England wed Eleanor of Aquitaine, who controlled the region. The
Bordeaux appellation was perfect for cultivating grapes for wine. It offered the unique combination
of the right soil for growing grapes used in the production of wine coupled with easy access to the
Garonne river, which was needed to help ship the wines. Because after a series of attacks on the city
in 1206, greater freedom was granted, so it lead to the 12th century became the start of Bordeaux's
golden age. Over the centuries winemakers of the region have mastered both the art of blending and
have learnt to work with Bordeaux's unique climate and terrain to produce a wide diversity of reds,
whites and roses all

Diageo Case Report
Diageo Case Report
Scott Johnsson
BMGT495
March 11, 2008
Strategic Issues In 2001, the conglomeration known as Diageo PLC became the world's largest
spirits and wine holding company in the world. This was the outcome of an intense acquisition of
Seagram Company's beverage assets for $8.15 billion. The resulting conglomerate faced
complicated strategic issues concerning how it wished to move forward in its beer, wine, and spirits
divisions. The subject of their inquiries focused mostly on marketing and acquisition decisions. The
addition of Seagram's upscale wine and spirits brands into Diageo's portfolio caused the corporate–
level management to rethink their global marketing strategy. The newly created Diageo Chateau &
Estate ... Show more content on Helpwriting.net ...
Other innovations within psychology have discovered that the higher price of wine has a distinctly
positive effect on a consumer's enjoyment of that product. The understanding of cultural changes is
essentially transforming the general environment. The demand for wine has been consistently in
favor of premium wines, while "jug" wines have been lagging. Drinkers of wine are finding it much
more affordable than in the past, but are also increasingly affluent themselves. Also, foreign wines
are becoming more popular in native countries than ever before. The consumption of wine has
moved to 'off–premises' locales as a result of 9/11 and its effect on the restaurant business. [Exhibit
2] Within the wine–producing industry, competition can be stifling. The competitors create an
intense industry rivalry for profits. There are more producers of wine than any other beverage
product so profit margins are generally less than beer or spirits. Many factors contribute to the
intense competition between wine–producers. The end consumers of wine have many product
options available to them along and a vast array of available substitutes, including beers and spirits.
The product differentiation between producers cannot be easily interpreted by most purchasers,
which leads to premium wines having lower revenues. New firms entering the industry have
considerable

The Wine Industry : South Africa
The Dutch introduces the wine industry to South Africa in 1652 (Three Centuries of Cape Wine,
n.d.). After centuries of evolution, the South African's have found the wine industry to be very
profitable. In Fact, South Africa is the 7th largest wine producer in the world (Giokos, 2016). This
industry is so sturdy that during the recent recession while many South African's have found
themselves out of a job, the wine industry is touting that its exports have increased 5% in 2015 and
were projecting even further growth in 2016 (Giokos, 2016). We will examine various aspects of the
wine industry and conclude with an entry strategy into the market along with a potential business
structure. Mike Veseth (2016) described the distribution of profits and loses of the South African
wine industry with only 15% of the producers making strong profits. He broke out the rest of the
market as follows: 49% making low and unsustainable profits, 6% breaking even which leaves 30%
of the companies losing money. Later he stated that even in the high cost areas of South Africa, wine
is sold at a fairly low price compared to other nations in the world. The fact is that South African's
prefer to drink one of wines top competitors, beer, so the demand on wine in South Africa is
relatively low. All of this shows that less than half of the South African industry it truly thriving in
this market and leads to the fact that the money is in exporting the wine out of South Africa for the
maximum

Vincor International Inc Case
Vincor International Inc. was North America's 4th largest producer and marketer of wines and
related products by volume with leading brands in all segments of the market. Vincor has wineries in
California, Washington State, British Columbia, Ontario, Quebec and New Brunswick. Its family of
estate wineries is supported by an international distribution network and dedicated sales and
marketing forces. Vincor's premium wine products are complemented by a variety of popular priced
wines, wine kits and refreshment products. Vincor was taken over by Constellation Brands.
Today, Constellation Brands (formerly Vincor Canada) is Canada's largest producer and marketer of
wines. The company's land holdings in Canada's largest wine growing regions, the Okanagan Valley
in British Columbia and the Niagara Peninsula in Ontario, are dedicated essentially to the
production of European Vitis Vinifera. The Constellation Brands portfolio includes many well–
known brands such as Inniskillin Wines, Jackson–Triggs Estate Wines, Naked Grape, Sawmill
Creek, Robert Mondavi, Ruffino, Kim Crawford, Wallaroo Trail, Linden Bay, Open and President
Sparkling. ... Show more content on Helpwriting.net ...
Some of the largest New World producers were the United States, Australia, Chile and Argentina.
The largest of the Old World producers were France, Italy and Spain. The world's top 10 wine
exporters accounted for more than 90 per cent of the value of international wine trade. Of those top
10, half were in western Europe, and the other half were New World suppliers, led by

Essay
Case Analysis:
GLOBAL WINE WARS
Recommendations for the French Wine Industry *
Issues:
1. French wine makers continue to lose global market share due to the entrance of new competitors
from Australia and other "New World" wine makers. French wine makers face an existential threat
should they concede the U.K export market. 2. 3. 1. The wine industry as a whole is handicapped by
its own traditional production issues including high and rising input costs, long value chain (many
middle men) and the fragmentation which enables suppliers to have extensive bargaining power.
* Rationale behind our recommendations: * Rather than making recommendations for an individual
wine company or an AOC, we believe that ... Show more content on Helpwriting.net ...
Vertical mergers and acquisitions for the production of premium wines to increase production of
high quality wines, which market is expected to grow, current market share is 34%: * Combining
grape growing, wine production and distribution to exploit each other's strengths and mitigate the
lack of scale and expertise to operate efficiently. * Purchase driver for premium wine is price and
brand so there needs to be a focus on productivity and efficiency: * Seek lowering production costs
by expanding their value chain * Control the distribution chain: avoid more handling stages, hold
less inventory * New technology, new production norms and innovation * Branding & Labeling,
marketing (increase sales reps) * Limitations: loosing traditional customer base and costly R&D *
Solution: utilize technology used in New World countries * Seek to import wine inputs from the
New World: * Limitations: import costs * Solution: set a subsidiary for grape growing in a
geographically close country where land is cheaper Horizontal mergers and acquisitions for lower
quality wines: * Not all regions of France have the same climate. Wine producers can partner with
others of climate friendly regions for harvesting (i.e. Bordeaux fall rainy season) * Wine producers
can also exploit economies of scale by benefiting from less

Global and International Business Contexts – Sm0269 Essay
Global and International Business Contexts – SM0269
W13012208
Jack Goddard
Word Count: 3457
Table of Contents
Introduction 3
Part 1: Porter's National Diamond Analysis 3
Part 2: Contemporary Management Issues 7
Part 3: Market Entry Strategy 11
Recommendation to the Board of Directors............... .................................... ....13
Appendices 14
References 15
Introduction
This report has been written by the Boston Consulting Group and uses Porter's national diamond
analysis model to evaluate the attractiveness of investment opportunities in the Tunisian wine
industry. Also discussed are two key management issues that need to be taken ... Show more content
on Helpwriting.net ...
(See insert 1.1)
Part 1: Porter's National Diamond Analysis
Porter's national diamond analysis model has four main determinants, which are factor conditions,
related and supporting industries, demand conditions as well as strategy, structure and rivalry.
Factor Conditions
Factor conditions are those factors that can be utilised by companies inherently found within a
nation which might provide competitive advantage such as human resources, material resources,

knowledge resources, capital resources and infrastructure. These factor conditions can be built upon
by companies to improve their competitiveness.
Factor conditions could be divided into two resources as home grown resources and highly
specialised resources. As Michael Porter described, the home grown resources are important and in
the case of Tunisia includes the natural resource of a climate well suited to wine growing, plenty of
sunshine, fertile soil as well as limited pollution which all aid the industry of grape planting.
Political and historical factors through Tunisia's history such as the romans, French occupation
which resulted in over 600 caves being created for wine aging and a recent flourish in the Tunisian
wine industry after the 1980's has left Tunisia with a number of cooperatives and engineers all with
specialist skills in wine production where modern techniques are being used creating innovation,
technical progress and competitive advantage.
The

Robert Mondavi and the Wine Industry
ROBERT MONDAVI AND THE WINE INDUSTRY CASE ANALYSIS by Alberto Vicentelli
Global wine industry structure. How and why is this structure changing?
Production and consumption of wine was mostly localized until the early 1990's. Wine producers in
different countries were traditionally isolated from each other, and most of the world's wine drinkers
consumed either local wines or imports from nearby producers. Winemakers had minimal cross–
border interaction and followed local traditions.
The wine industry is divided geographically in two areas:
 The Old World countries, defined as those within Europe, have a long, uninterrupted history of
wine production and consumption. The four largest European producers, France, Italy, Spain, and ...
Similarly, in the United States, jug wines sales had declined approximately 3% per year during the
past decades, while premium sales grew 8%–10% annually. Pushing affordable wine on to the
shelves of new world markets will not necessarily increase global consumption by itself. Consumers
have to pull the bottles off the shelves in consistent purchases. Although US per–capita premium
consumption has been increasing, in order to increase further wine must be marketed in a way that
will promote everyday drinking among a greater percentage of the population in a socially
responsible manner.
The vast majority of US wine consumers consider themselves uneducated in wine matters and have
trouble remembering which wines they liked. Researches in consumer behavior have shown that
people appear to be confused during the wine selection process. Customers have expressed that they
want to be able to easily identify the wines they will enjoy without having to solicit personal
assistance in the store. Many inexperienced wine drinkers feel confused about all the wine choices,
especially the intricacies of foreign appellations. Producers need to design and label wines that
consumers can better understand .
Competitive Advantages
Some countries are better positioned to gain from globalization than others. Old World producers
were the first to define tastes

Cups Without Wine
I found the poem, Cups Without Wine are Lowly, intriguing and fun. The author pulled me in with
the tittle and kept my interest being short and sweet. An explanation how I would describe how this
poem was written. What the author is trying to explain is how much they love wine and possible, if
this was to an individual, how much they want that individual to get them wine. Maybe the author
had an empty glass, or even a figurative glass. For me, wine has never cot my fancy. Yes, red wine
in a glass is an elegant seen to behold, especially with fine cheeses and fancy attire. But every wine I
have tastes has that fermented burning aftertaste as is runs down my throat. It is hard for me to
imagine wine being so loved by so many. I understand wine ... Show more content on
Helpwriting.net ...
Full is referring to a full cup of wine, another aspect that is intriguing is how the author describes
wine as juice, downgrading the alcoholic beverage possibly to explain that wine is not that bad.
Juice is made of fruits and berries making it a sugary healthy option. After degrading wine to the
authors audience, they then share how the cup shines when it is full of wine. To our brain, things
that shine tend to have higher value then things that absorb the light. This creates a visualization of
beauty and wealth reflecting on how the author sees a cup of wine. The last word in this poem is
soul. Showing how a cup of wine, not only show power, wealth and beauty, but also gives the cup
life. What more do humans treasure then life itself. Countless books and movies have been written
about immortality, youthfully appearance, and the struggle in looking young again. Looking back,
this poem was all around fun to read and showed emotion in such a simple but complex way. I have
found I enjoy poems that show emotion and induce thought. I am unsure of I could have written out
frustration in such an elegant way, visualizing instead of just saying how it is. All together this poem
was funny, short, and sweet, and I would love to read more works such as this

Greek Wine Case Study
How did the development of the large states and Empires promote wine as a drink of choice?
a.Around 870 BCE, a grand party was thrown to display the wealth of a king, Ashurnasirpal, for a
new capital in Nimrud in the Mesopotamia region. During this time, the king showed off exactly just
how rich the new empire was by making available 10,000 jars of beer, and 10,000 skins of wine, and
at that time wine was 10 times as expensive as beer. Not only was skins imported, but some were
made from his own vines, thus starting the craze of wine in that area.
2.What role did Greek geography play in its economic development and trade?
a.Wine was a heavy and perishable good, it wasn't able to travel long–distant on land. The only way
to trade far away was to travel on water. The greek had a surplus of wine, and easy their location had
an easy accessible sea pathway to other areas ... Show more content on Helpwriting.net ...
a.The Greek area were ideal for viticulture, and soon enough every farmer was cultivating
grapevines and olives. Farmers made up to 20 times more than growing grain, so wine became the
main export. Wine became status of wealth, and the classes were arranged by their vineyard
holdings. The larger the holding the higher class of citizen they were.
4.What was Plato's view of democracy? How did Plato's symposium differ from others?
a. Plato believes that too much power is held by ordinary people like a father with his children. Plato
also believed that the wine pourers represent the power of democracy, and they have encouraged
people to drink too much 'freedom,' aka wine. Plato's symposium had the aspects of good and bad
human behaviors, with the good outweighing the bad. For most symposiums it was an outlet of all
kinds, sexual, intellectual, social, basically just a way of dealing with any issue
5.How was the wine important in the transmission of Greek culture throughout the Mediterranean
and

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