There are 1000 social media monitoring tools, why choose listening247 for customer insights and integration with other market research data?

1. 1
Driving More Value
Through
Social Listening
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2. 2
ACCURACY
For social insight one thing
matters the most:
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3. 3
Without it we
get the proverbial:
“Garbage in
Garbage out”
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4. 5
There are 1,000 Social
Media Monitoring Tools:
Why choose ?
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5. 5
Feature listening247 Social Media Monitoring Tools
Sentiment Accuracy >80% <60%
Noise
Significantly reduced
80-90% is noise = unusable
Topic Accuracy
>80% and drilldown capability into subtopics
and attributes, allowing you to identify
discussion drivers
Only Search Terms - the user has to create the
harvest query, a lot of effort needed to
eliminate noise
Languages ALL
Usually one, many state more but they cannot
offer automated sentiment analysis, only Buzz
Multiple Use e.g. customer
service, sales, operations etc.
Efficient due to high accuracy
Lower accuracy implies higher effort by
humans = more expensive overall
Emotion Detection Proprietary model with 14 basic emotions
Two that we know of offer this capability but
for a different set of emotions
Integration
Meaningful integration with existing survey
trackers and *
Not available since they are not from the
market research industry – no opportunity to
ask or probe after “listening”
Image Processing
Efficient due to high accuracy, gives you access
to insights from posts that do not contain text
Not possible beyond facial or object
recognition
The listening247 Differentiators
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*online communities platform for co-creation

6. 666
Thank You
Click here to find out more about
listening247!
Michalis A. Michael
mmichael@digital-mr.com
@DigitalMR_CEO
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