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Systematized Innovation

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How to make innovation everyone\'s job!

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Systematized Innovation

  1. 1. Systematized Innovation By Michalis A. Michael Copyright © 2006 Michael A. Michael
  2. 2. <ul><li>Product Innovation </li></ul><ul><li>Service Innovation </li></ul><ul><li>Process Innovation </li></ul><ul><li>Management Innovation </li></ul>Copyright © 2006 Michael A. Michael
  3. 3. Innovation Model & Building Blocks Copyright © 2006 Michael A. Michael
  4. 4. Ahead of the Curve by Design ! Curiosity Inherent dissatisfaction with status-quo INNOVATION Process Systematized Innovation The SIT Approach 1.Substraction (BC) 2.Division (HiFI) 3.Multiplication (Gillette) 4.Task Unification (Suitcase) 5.Attribute Dependency Change (sprinkler, razor) e.g. Employee DNA <ul><li>The Values </li></ul><ul><li>People </li></ul><ul><li>Passion </li></ul><ul><li>Teamwork </li></ul><ul><li>Partnership </li></ul><ul><li>Innovation </li></ul>Challenge everything Continuous improvement Thought Leadership Academia Celebrate ideas & problem discovery Advisory boards & client committees Disruptive Service Disruptive Technologies Humanistic Marketing Future memory Manage by Loyalty Diversity Copyright © 2006 Michael A. Michael
  5. 5. Curiosity Inherent dissatisfaction with status-quo INNOVATION Process Systematized Innovation The SIT Approach 1.Substraction (BC) 2.Division ( HiFI ) 3.Multiplication (Gillette) 4.Task Unification (Suitcase) 5.Attribute Dependency Change (sprinkler, razor) e.g. Copyright © 2006 Michael A. Michael
  6. 6. SUBTRACTION
  7. 7. MULTIPLICATION
  8. 8. DIVISION
  9. 9. ATTRIBUTE DEPENDENCY CHANGE
  10. 10. TASK UNIFICATION Post it notes Rain and billboard
  11. 11. Interview Hire Innovation The Role of the Human Resources Department Copyright © 2006 Michael A. Michael Re-enforcement Environment Indoctrination Performance Evaluation
  12. 12. Innovation: Interview and Performance Evaluation Attributes <ul><li>Has and shares ideas </li></ul><ul><li>Always trying to improve everything we touch </li></ul><ul><li>Asks a lot of questions </li></ul><ul><li>Curious to learn everything </li></ul><ul><li>Encourages others to share their ideas </li></ul><ul><li>Applies the division’s innovation process at all times </li></ul><ul><li>Applies existing work methods in appropriate manner to different situations to achieve best results. </li></ul><ul><li>Takes initiative to explore and suggest new approaches that can impact quality and/or quantity of job performance and organization effectiveness. </li></ul><ul><li>Proactively applies continuous improvement efforts to own job activities. </li></ul><ul><li>Always update skills and knowledge of own job. </li></ul><ul><li>Willing to take on extra assignments and or learn from experience. </li></ul><ul><li>Seeks advice and welcomes feedback on own performance. </li></ul>Copyright © 2006 Michael A. Michael
  13. 13. The Company Values 5.People 4.Passion 3.Teamwork 2.Partnership 1.Innovation Healthy dissatisfaction with status quo Celebrate ideas & problem discovery Diversity Challenge everything Continuous improvement Advisory boards & client committees, Think-Tank Thought Leadership Academia Disruptive Service Disruptive Technologies Humanistic Marketing Future memory Manage by Loyalty Idea Collection Process Rewards Copyright © 2006 Michael A. Michael
  14. 14. Disruptive Service Discover Industry Pain Finance Pain Alleviation Hire for attitude instead of knowledge Prof. Frances Frei - HBS
  15. 15. Cheap Technology For new Market No Market Research Gradual Product Improvement Disruptive Technologies Prof. Clayton Christensen - HBS Low Product Performance
  16. 16. Consumer Consumers buy, people live; a relationship, not a transaction People From: To: Product Products fulfill needs, experience fulfills desires Experience Honesty Honesty is expected, trust is engaging and intimate Trust Quality Quality is a given, preference is a real connection Preference Notoriety Being known does not mean you are also loved Aspiration Identity Identity is recognition, personality is about character and charisma Personality Function Functionality is understood, feeling is about being experienced Feel Ubiquity Ubiquity is seen, emotional presence is felt Presence Communication Communication is telling, dialogue is sharing Dialogue Service Service is selling, relationship is acknowledgement Relationship Humanistic Marketing Prof. Jan Callebaut – The Synovate Censydiam Institute
  17. 17. CELEBRATE PROBLEM DISCOVERY
  18. 18. Define unmet needs Discovery Immersion Prototype Ideate Concept INNOVATION PROCESS OF MADDOCK & DOUGLAS AD AGENCY
  19. 20. Who owns this Process? ?
  20. 21. Thank You! Contact : Michalis A. Michael [email_address] Cell ph. #: +1 312 752 8015

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