1. Value & Pleasure
Bioelectricity & the Nature of Value
Michael Herlache MBA
Doctorate of Business Administration Candidate 2020
Value & Pleasure
Bioelectricity & the Nature of Value
3. I. Introduction to Pleasure
• Bioelectricity is the perfect incentive.
• The reward for creating value is bioelectricity. This speaks to the
relationship between value and pleasure.
• The source of intrinsic value is bioelectricity.
Value & Pleasure
Bioelectricity & the Nature of Value
4. I. Introduction to Pleasure
• The key to being high value is to be bioelectricity causing. The key to
this is being the gender archetype in health, love, and finance.
Value & Pleasure
Bioelectricity & the Nature of Value
5. I. Introduction to Pleasure
• Positive is bioelectricity. Positive is pleasure. Positive is value.
• Value is bioelectricity. Communicating the value of the company means communicating the bioelectricity of your company.
Fame causes bioelectricity.
Money causes bioelectricity.
Love causes bioelectricity.
Fitness causes bioelectricity.
Power (optionality) causes bioelectricity.
• People will accept a new habit when there is bioelectricity that incents them to. The habit will become permanent when bioelectricity is involved:
Fame causes bioelectricity.
Money causes bioelectricity.
Love causes bioelectricity.
Fitness causes bioelectricity.
Power (optionality) causes bioelectricity.
• Understand which submarkets put more weigh on which of the four and speak directly to that bioelectricity causer.
Segment the market based upon the bioelectricity causers:
Fame causes bioelectricity.
Money causes bioelectricity.
Love causes bioelectricity.
Fitness causes bioelectricity.
Power (optionality) causes bioelectricity
Value & Pleasure
Bioelectricity & the Nature of Value
6. I. Introduction to Pleasure
• Communicating value:
• “(Product) means more (cause) which means more (bioelectricity causer)”
• Communicated to the submarket that weights the bioelectricity causer the
heaviest
• Keep in mind that you are to focus on communicating to the
individual rather than to the company/government. The messaging
should be tailored to the individual on you are communicating to.
What causes bioelectricity for them?
Value & Pleasure
Bioelectricity & the Nature of Value
7. I. Introduction to Pleasure
• Consumption behavior:
1. Bioelectricity logic identified (I want more (type) bioelectricity ex. fame)
2. Bioelectricity/product alignment identified
3. Information search on types of those products
4. Media outlets
5. Purchase occurs
• Is the product something people are already looking for or is it something where first
contact is needed?
• Fame, love, power, money, health are all being looked for actively on different media outlets
(search, platforms, TV, magazines, family/friends, etc)
• Databases are needed on each submarket including telephone and email. First contact
should be email and then a phone call. Should start by picking a zip code and starting
with z in the database and making the emails. 100 personal emails per day. Then 20 calls
per day
Value & Pleasure
Bioelectricity & the Nature of Value
8. I. Introduction to Pleasure
• Databases are needed on each submarket including telephone and
email. First contact should be email and then a phone call. Should
start by picking a zip code and starting with z in the database and
making the emails. 100 personal emails per day. Then 20 calls per day
Value & Pleasure
Bioelectricity & the Nature of Value
9. I. Introduction to Pleasure
• The first step in maximizing one's bioelectricity is to determine how to add value. One can add value for:
1. Consumers
2. Businesses
3. Governments
There are certain value themes associated with each of these three and they are broken down here:
1. Consumers
Health
Finance
Education
Social (fame)
Relationship
2. Businesses
Markets
Efficiency
Social
3. Governments
Efficiency
Social
Life is a bioelectricity competition where there is an unlimited amount of bioelectricity.
Value & Pleasure
Bioelectricity & the Nature of Value
10. I. Introduction to Pleasure Continued
• Positive affirmation: maximize bioelectricity.
• Energy is bioelectricity.
• Euphoria is bioelectricity.
• The human's function is maximize bioelectricity now. Kinetic maximizes bioelectricity.
• The brain is not a thinking organ, but a pleasure organ. Bioelectricity in the brain is the mind.
• The state that Toby Robbins refers to is the peak bioelectricity level.
• The answer to the question "why?" is always bioelectricity. When trying to understand human behavior, follow the bioelectricity.
• God is the infrastructure (dark matter) that allows bioelectricity to exist.
Value & Pleasure
Bioelectricity & the Nature of Value
11. II. Implications
• Pleasure Economics: Scarcity is not the source of value. Bioelectricity
is the source of value. As humans evolved from reactive to proactive
to wise, they correspondingly become motivated nolonger by scarcity
but by bioelectricity (ie pleasure). Capitalism is thus an economic
system which mirrors this evolution and structures society around the
maximization of bioelectricity rather than scarcity. Capitalism
maximizes pleasure. Scarcity is thus an incorrect paradigm for 21st
century economics.
• Human progress is towards the maximization of bioelectricity.
Value & Pleasure
Bioelectricity & the Nature of Value
12. III. Conclusion
• The Wise human maximizes bioelectricity rather than wealth.
• The key is to live your life to maximize bioelectricity even if you do not
feel bioelectricity. Whatever you do, do not deviate from
bioelectricity maximization behavior.
• The key in life is to pursue peak bioelectricity rather than peak
wealth.
Value & Pleasure
Bioelectricity & the Nature of Value
