Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Mastery pp
1.
2. Goal:
That this course will be the foundation of where
my path for mastery starts. It’ll give me a
guideline of the people I want to emulate and
how to cultivate myself in to the person I want
to be by the end of this degree.
References:
Refer to the book by Robert Greene
Make a S.W.O.T analysis of what i need reach my goals
Watch Robert Greene video for inspiration
https://www.youtube.com/watch?v=J4v_34RRCeE
3. Goal: That this course allows me to harness the
fundamentals of business that needs a guideline for
brand marketing and how to direct them to profits. I
hope that it allows me to see any new trends and
what to anticipate in the future for marketing..
References:
This is the best practice for internet
marketing http://web.b.ebscohost.com.oclc.fullsail.
edu:81/ehost/detail/detail?vid=3&sid=ee674539-
3b75-4699-a937-
794cfd93af22%40sessionmgr111&hid=124&bdata=J
nNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=351528&d
b=nlebk
Internet marketing basics and
tutorial http://www.lynda.com/Analytics-
tutorials/Online-Marketing-Fundamentals/188429-
2.html
Beginner guide line for social media
http://web.b.ebscohost.com.oclc.fullsail.edu:81/eh
ost/detail/detail?vid=2&sid=ee674539-3b75-4699-
a937-
794cfd93af22%40sessionmgr111&hid=124&bdata=J
nNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=910222&d
4. Goal: . I believe that this course will help
my mastery journey because it will lay
down the foundation of what content
marketing that's necessary to Gerard
customers to my clients website.
References:
Looking for different marketing
companies and see there trends for
marketing
Watch Social media marking tutorial
http://www.lynda.com/Facebook-
tutorials/Social-Media-Marketing-
Facebook-Twitter/191496-2.html
This 10 steps for social media and
branding http://www.lynda.com/Faceb
ook-tutorials/Social-Media-Marketing-
Facebook-Twitter/191496-2.html
5. Goal: I hope to grasp analyzing the market
because it is an important skill to harness to
figure out what customers would buy or not.
References:
This ebook give a blue print on knowing the
marketing an knowing the
customer http://web.b.ebscohost.com.oclc
.fullsail.edu:81/ehost/detail/detail?vid=8&si
d=ee674539-3b75-4699-a937-
794cfd93af22%40sessionmgr111&hid=124&b
data=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d
#AN=535996&db=nlebk
Watch understanding consumer
behavior http://www.lynda.com/Business-
tutorials/Understanding-Consumer-
Behavior/371321-2.html
Read articles on consumer behavior
6. Goal: I hope my technical knowledge in this
field will increase because it’ll help my
mastery by furthering my expertise in the area
as well as help the clients for the website to
viable.
References: Tutorial on the basic of web
design http://www.lynda.com/WordPress-
tutorials/WordPress-Essential-Training/372542-
2.html
Read artless on the basis on web design and
html
This is the basic
for http://web.b.ebscohost.com.oclc.fullsail.e
du:81/ehost/detail/detail?vid=13&sid=ee6745
39-3b75-4699-a937-
794cfd93af22%40sessionmgr111&hid=124&bd
ata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#A
N=800559&db=nlebk
7. Goal: I hope learning this will help me brainstorm on
what is necessary for an organization, that I have ties
with in the future, to succeed.
References: How to manage the media in the
ebook http://web.b.ebscohost.com.oclc.fullsail.edu:81
/ehost/detail/detail?vid=15&sid=ee674539-3b75-4699-
a937-
794cfd93af22%40sessionmgr111&hid=124&bdata=JnNp
dGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=361934&db=nleb
k
A tutorial of Instagram for a business model for new
media http://www.lynda.com/Instagram-
tutorials/Instagram-Business/383547-2.html
Explains the concepts of digital
media http://web.b.ebscohost.com.oclc.fullsail.edu:81
/ehost/detail/detail?vid=16&sid=ee674539-3b75-4699-
a937-
794cfd93af22%40sessionmgr111&hid=124&bdata=JnNp
dGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=362944&db=nleb
8. Goal:
That it allows me to have an edge against the
competition as well as go further in the basic. And that
it’ll help me improve and broaden my horizon in the
internet marketing program.
References:
this a tutorial on seo
tool fundamentals http://www.lynda.com/Buzzstream-
tutorials/SEO-Tools-Fundamentals/368917-2.html
Ebook on advance strategy for
marketing http://web.b.ebscohost.com.oclc.fullsail.edu:8
1/ehost/detail/detail?vid=18&sid=ee674539-3b75-4699-
a937-
794cfd93af22%40sessionmgr111&hid=124&bdata=JnNpd
GU9ZWhvc3QtbGl2ZQ%3d%3d#AN=368333&db=nlebk
Read case studies on how these strategies so i can apply
these tactics.
9. Goal: I believe this course will do wonders for
my skill set and further enhance said skill set in
the industry.
References:
A tutorial on seo http://www.lynda.com/Business-
Online-Marketing-tutorials/SEO-Keyword-Strategy-
Depth/147030-2.html
The ebook of
seo strategies http://web.b.ebscohost.com.oclc.f
ullsail.edu:81/ehost/detail/detail?vid=22&sid=ee6
74539-3b75-4699-a937-
794cfd93af22%40sessionmgr111&hid=124&bdata=
JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=333821
&db=nlebk
Looking for different companies for search
engine optimization.
10. Goal: I hope that this will help my mastery by
enhancing my knowledge on how to
strategically solve a problem for any given
situation.
References:
This is the tutorial for public relation
fundimentals http://www.lynda.com/Marketing-
Public-Relations-tutorials/Public-Relations-
Fundamentals/186110-
2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:publi
c%2Brelations%0Apage:1%0As:relevance%0Asa:t
rue%0Aproducttypeid:2
Look up case studies for how companies
promote company
An ebook on strategy
http://web.b.ebscohost.com.oclc.fullsail.edu:81/
ehost/detail/detail?vid=24&sid=ee674539-3b75-
4699-a937-
794cfd93af22%40sessionmgr111&hid=124&bdata
=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=8614
7&db=nlebk
11. Goal: That this will help my mastery
because I can make a prediction based
on any data that is given to me basing on
what the market wants.
References: This a tutorial on web
analytics http://www.lynda.com/Business-
Data-Analysis-tutorials/Web-Analytics-
Fundamentals/123562-2.html
Explains the the guideline to succeed with
optimization http://web.b.ebscohost.com.
oclc.fullsail.edu:81/ehost/detail/detail?vid
=26&sid=ee674539-3b75-4699-a937-
794cfd93af22%40sessionmgr111&hid=124&
bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%
3d#AN=339349&db=nlebk
Read articles on how to make blog
content to drive traffic foe web analytics
12. Goal: My goal is that learning more
about this allows me to be diverse in my
field of expertise.
References: This is the blueprint for
understanding ecommerce an
law http://web.b.ebscohost.com.oclc.fulls
ail.edu:81/ehost/detail/detail?vid=29&sid
=ee674539-3b75-4699-a937-
794cfd93af22%40sessionmgr111&hid=124
&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d
%3d#AN=325174&db=nlebk
This is understanding copyright law an for
online. http://www.lynda.com/Design-
tutorials/Photography-Law-
Understanding-Copyright/160107-2.html
Understand the to protect your
intellectual property
13. Goal: I hope this helps me analyze the best
campaign strategies for my future business and
how to create these campaign.
References:
This a tutorial on market research
http://www.lynda.com/Business-Business-Skills-
tutorials/Marketing-Research-Fundamentals/193712-
2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:Internet%2
BMarketing%2BCampaign%2BDevelopment%2B%0Ap
age:1%0As:relevance%0Asa:true%0Aproducttypeid:2
There is a ebook that use campaign an effective
explain how to use it in advertising
http://web.b.ebscohost.com.oclc.fullsail.edu:81/ehost
/detail/detail?vid=31&sid=ee674539-3b75-4699-a937-
794cfd93af22%40sessionmgr111&hid=124&bdata=JnN
pdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=295348&db=nl
ebk
I found a leader in my industry and ask question
on there campaign ideas.
14. Brian Clark
Founder and CEO of Rainmaker Digital
https://twitter.com/brianclark
https://www.linkedin.com/pub/brian-clark/8/606/b5a
Belle Beth Cooper
Content Crafter at Ghost, Co-founder at Hello Code
https://twitter.com/BelleBCooper?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
https://au.linkedin.com/pub/belle-cooper/98/a25/a07
Matt Cutts Software Engineer
https://twitter.com/mattcutts?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
https://www.linkedin.com/in/mattcutts
15. Kaleidoscope
Business Development Manager, Senior Creative Lead
Rated as number 1 specialty toy store. This a great niche to
follow because it show how to market for smaller segments.
ASCAP
Student Marketing Strategies for the Digital Age - PlayPro Media.This is a great place to
flow in terms of leads an how the they track there market.
computer Software Development and Applications; Selective Apps. This a great to
follow as a company because i would know the trends for mobile marketing
Cloudspace is a full stack web and mobile software agency, founded in 1996. It a great
company to follow for its stability and its innovation in there field.
