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The Power of Story
The Power of Story 
Intro to Active Voice 
Story fundamentals 
Why storytelling? 
A few case studies 
Exercise: Storytelling in context 
Introduction to MCF materials
www.activevoice.net
What makes a good story?
Cinderella
Why use story? 
Active Voice CHECK List 
Common Text 
Human Face 
Empathy 
Change over time 
Knowledge and dialogue
Case study –Ferguson
Case study– 
Clowning for Peace
Case study – 
The Power of Voice
Equal Voice Youth Empowerment Project 
www.caseygrants.org/hope 
www.facebook.com/EqualVoiceNews
Youth Empowerment Resources 
• Maria Full of Hope DVD 
• Event Planning Guide 
• Youth Empowerment Toolkit
Equal Voice Newspaper 
http://www.equalvoiceforfamilies.org/ 
The Equal Voice Newspaper is a resource for you and should be 
thought of as your newspaper. 
Get in touch with the award winning professional journalists on the EV 
Newspaper staff to pitch stories about your events and the wonderful 
work you are doing 
Contact: 
Kathleen Baca, Director of Communications 
KBaca@caseygrants.org 
Brad Wong, Assistant News Editor 
Bwong@caseygrants.org
An invitation 
Morning pages 
Three pages of writing (long hand) 
anything that comes to your head. 
From Julia Cameron’s 
The Artists’ Way
Questions?

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Power of Story workshop

  • 1. The Power of Story
  • 2. The Power of Story Intro to Active Voice Story fundamentals Why storytelling? A few case studies Exercise: Storytelling in context Introduction to MCF materials
  • 4. What makes a good story?
  • 6. Why use story? Active Voice CHECK List Common Text Human Face Empathy Change over time Knowledge and dialogue
  • 9. Case study – The Power of Voice
  • 10. Equal Voice Youth Empowerment Project www.caseygrants.org/hope www.facebook.com/EqualVoiceNews
  • 11. Youth Empowerment Resources • Maria Full of Hope DVD • Event Planning Guide • Youth Empowerment Toolkit
  • 12. Equal Voice Newspaper http://www.equalvoiceforfamilies.org/ The Equal Voice Newspaper is a resource for you and should be thought of as your newspaper. Get in touch with the award winning professional journalists on the EV Newspaper staff to pitch stories about your events and the wonderful work you are doing Contact: Kathleen Baca, Director of Communications KBaca@caseygrants.org Brad Wong, Assistant News Editor Bwong@caseygrants.org
  • 13.
  • 14. An invitation Morning pages Three pages of writing (long hand) anything that comes to your head. From Julia Cameron’s The Artists’ Way

Editor's Notes

  1. 5 minutes, names all around
  2. 5 minutes, names all around
  3. 10 Active Voice: Serving Mediamakers since 2001. For nearly 15 years, Active Voice has been helping mediamakers expand the reach and impact of their work by providing a suite of services designed to influence public dialogue, engage new audiences, and advance measurable positive change.   We work with projects at every stage of development, from pre-production to “legacy” campaigns, and have experience working with a range of different story-based projects. Our work is customized to meet the unique needs and goals of every project.   Basic Strategy Memo: ACTivate Package: Ecosystem of Change, Beyond the Choir, Horticulture, StoryLogic Model Comprehensive Campaign Strategy: Funder cultivation Screenings and special event execution Materials production Online and digital engagement Web conceptualization and production Campaign evaluation   As the field leader in strategy, implementation, and evaluation of impact-oriented film campaigns, Active Voice has a highly-qualified team of strategists to ensure professional support and campaign success. We also have a robust network of personal relationships with thousands of partner organizations at the national and local level eager to work with us.
  4. 5
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  10. 10