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Making a lasting connection with your school community

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Workshop presentation given at the SLANZA (School Library Association of New Zealand Aotearoa) in Wellington, July 2013 looking at What are the effective ways to promote library services and programmes to your wider school community?

How do you market these to your teachers or your parent community?

When you've created the opportunity, what should you tell them?

And once you've made those precious connections, how do you build on them and water the seeds you've planted?

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Making a lasting connection with your school community

  1. 1. Making a Lasting Connection with your School Community SLANZA Conference Wellington July 17th 2013
  2. 2.  What are the effective ways to promote library services and programmes to your wider school community?  How do you market these to your teachers or your parent community?  When you've created the opportunity, what should you tell them?  And once you've made those precious connections, how do you build on them and water the seeds you've planted?
  3. 3. http://flic.kr/p/9J4wsz Where to start?
  4. 4. Where to start? • Planning … Planning … Planning
  5. 5. Where to start? • Planning … Planning … Planning • What is your vision for your library?
  6. 6. Where to start? • Planning … Planning … Planning • What is your vision for your library? • A Librarian’s 2.0 Manifesto • Now have a go at writing your own with your library in mind
  7. 7. Where to start? • Planning … Planning … Planning • What is your vision for your library? • Identify all the services you already provide • Make your wish list of services you would like to add or develop • Keep a record of everything you do … AND how it added value for students & staff
  8. 8. Who to Target? http://flic.kr/p/bUA4s9
  9. 9. Who to Target? • Principal or another member of the senior leadership team • Students • Teachers • Board of Trustees • Parents
  10. 10. http://bit.ly/KMv4O6
  11. 11. http://flic.kr/p/bbKyWn How to Target
  12. 12. How to Target Principals • Identify areas to work on and then suggest a strategy • Make sure they know what you do
  13. 13. How to Target Students • Talk to them! • Survey them • Observe them … in their natural habitat!
  14. 14. How to Target Teachers • Conversations • One on one PD when you can • Staff meetings and/or briefings
  15. 15. How to Target Teachers • PD Examples from Scotch College
  16. 16. Scotch College
  17. 17. How to Target Teachers Give them a reason to visit you
  18. 18. How to Target Teachers • Have morning tea in the library regularly … and use it to introduce new books
  19. 19. How to Target Teachers • Start up a staff book club
  20. 20. How to Target Teachers • Have you been renovating? Why not have a “roof shout”?
  21. 21. How to Target B.O.T • Annual Report • Deliver it face to face if possible
  22. 22. How to Target P.T.A • Offer to be a guest speaker at a PTA meeting • Sample presentation
  23. 23. JHC
  24. 24. How to Target Community • Provide access to resources
  25. 25. How to Target Community • Provide access to resources Example using Livebinder
  26. 26. Livebinders
  27. 27. How to Target Community • Invite them in Example from Scotch College
  28. 28. Parent Help
  29. 29. How to Target Community • Run events Example from Scotch College
  30. 30. Parent Events
  31. 31. Tell your Story http://flic.kr/p/9uP8wp
  32. 32. Tell your Story Reporting  Annual Report Principal Staff BOT PTA School Magazine  Term Report Principal
  33. 33. Tell your Story Reporting Examples: Joyce Valenza Buffy Hamilton – Annual Buffy Hamilton – Month Jennifer La Garde Services to Schools
  34. 34. Tell your Story Joyce Valenza – Annual Report
  35. 35. Tell your Story Buffy Hamilton – Annual Report
  36. 36. Tell your Story Buffy Hamilton – Month Report
  37. 37. Tell your Story Jennifer La Garde – Annual Report
  38. 38. Tell your Story Services to Schools – Annual Report
  39. 39. http://flic.kr/p/ceHffo
  40. 40. Visibility http://flic.kr/p/4NXkqE
  41. 41. Visibility Be Visible!  In the staffroom  In the library  On the intranet  On the LMS  On the school website
  42. 42. Visibility On the Web  Twitter  Facebook  Goodreads  YouTube  Slideshare
  43. 43. Visibility On the Web  Considered starting your own blog?
  44. 44. Visibility On the Web  Considered starting your own school library website?
  45. 45. Visibility In the Library  Displays
  46. 46. http://flic.kr/p/8GnH5p
  47. 47. http://flic.kr/p/87baA7
  48. 48. http://flic.kr/p/819Bk8
  49. 49. http://flic.kr/p/8B4UUi
  50. 50. http://flic.kr/p/7VGuLP
  51. 51. Visibility In the Library  Book of the week
  52. 52. http://bit.ly/QxTfOF
  53. 53. Visibility In the Library  Book trailer of the week
  54. 54. Visibility In the Library  Activities
  55. 55. Visibility In the Library  Book Club
  56. 56. Visibility In the Library  Special Events and Guests
  57. 57. Visibility In the Library  Competitions and Games
  58. 58. Visibility Promotion & Marketing
  59. 59. Visibility Serious about promotion and marketing? Then check out The Library Marketing Toolkit by Ned Potter
  60. 60. Budget for It!  Author Visits  Library Week  Open Day  Posters  Brochures  Prizes
  61. 61. Visibility Publicity beyond the library
  62. 62. Publicity  Think ahead  Identify photo opportunities  Create “good news” stories  Compile a list of local media contacts  Foster connections with them
  63. 63. Promote Your services Through  Conversations  Newsletters  Brochures  Websites  Blogs  Small bite PD sessions
  64. 64. Promote Your services This is how Michelle Simms at Te Totara Primary School does it! Busyness
  65. 65. Promote Your services This is how Hue Ng at Churton Park Primary School does it! Knitting
  66. 66. Promote Your services This is how Claire Forrest at Raroa Intermediate School does it! Pom-Pom Bookmarks
  67. 67. Promote Your services This is how Tania Sheko at Melbourne High School does it! Biggest Morning Tea
  68. 68. Promote Your services This is how Mr Library Dude, Joe Hardenbrook from Wisconsin University Library does it!
  69. 69. Promote Your services This is how Mr Library Dude does it! Postcards from the Library & Therapy Dogs
  70. 70. Promote Your services This is how Donna Watt at Invercargill Public Libraries does it! Slipper Day
  71. 71. Promote Your services This is how Sally Pewhairangi at Waimakariri Libraries does it! Reading Maps
  72. 72. http://flic.kr/p/dUgcAc
  73. 73. Evidence Based Practice Let those who matter know http://flic.kr/p/bEDkHV
  74. 74. Evidence Based Practice Let those who matter know What you do that affects student outcomes
  75. 75. Evidence Based Practice Let those who matter know Why it affects student outcomes
  76. 76. Evidence Based Practice Let those who matter know How it affects student outcomes
  77. 77. Evidence Based Practice Want to know more about it?
  78. 78. Evidence Based Practice Want to know more about it? Learning Outcomes
  79. 79. Evidence Based Practice Want to know more about it? Student Achievement
  80. 80. Evidence Based Practice Want to know more about it? Here’s what Lisa Salter at Ruawai Community College is doing
  81. 81. Evidence Based Practice
  82. 82. Evidence Based Practice
  83. 83. Some of the Tools For organising and sharing:  Scoop.it!  Diigo  Evernote  One Note  Livebinders
  84. 84. Some of the Tools For publishing and promoting:  Easil.ly: Infographics  Issuu: Magazines  Weebly: Websites  Wordpress: Blogs
  85. 85. Some of the Tools For building your own Professional Learning Network:
  86. 86. Some of the Tools  Twitter  Facebook  School Listserve  Blogs
  87. 87. Brainstorming What else could we add to this collection of ideas for making lasting connections with our school communities?
  88. 88. Contact Details: Senga White Research and Learning Coordinator Southland Boys High School Invercargill Email: sengaw@windowslive.com Wordpress: http://sengaw.wordpress.com Twitter: @motherofwinter

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