Making a lasting connection with your school community

2,732 views

Published on

Workshop presentation given at the SLANZA (School Library Association of New Zealand Aotearoa) in Wellington, July 2013 looking at What are the effective ways to promote library services and programmes to your wider school community?

How do you market these to your teachers or your parent community?

When you've created the opportunity, what should you tell them?

And once you've made those precious connections, how do you build on them and water the seeds you've planted?

Published in: Education, Health & Medicine
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,732
On SlideShare
0
From Embeds
0
Number of Embeds
1,455
Actions
Shares
0
Downloads
19
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • While some ideas and activities can be serendipitous, these need to fit within some existing framework for you to take advantage of it
  • If you don’t have one written down, now’s the time to do it
  • PD … What can librarians do for them?Specific services
  • Great reads for their kidsSearching skills sessions so they can help their kidsOutline library programmeSpecial event nights
  • Making a lasting connection with your school community

    1. 1. Making a Lasting Connection with your School Community SLANZA Conference Wellington July 17th 2013
    2. 2.  What are the effective ways to promote library services and programmes to your wider school community?  How do you market these to your teachers or your parent community?  When you've created the opportunity, what should you tell them?  And once you've made those precious connections, how do you build on them and water the seeds you've planted?
    3. 3. http://flic.kr/p/9J4wsz Where to start?
    4. 4. Where to start? • Planning … Planning … Planning
    5. 5. Where to start? • Planning … Planning … Planning • What is your vision for your library?
    6. 6. Where to start? • Planning … Planning … Planning • What is your vision for your library? • A Librarian’s 2.0 Manifesto • Now have a go at writing your own with your library in mind
    7. 7. Where to start? • Planning … Planning … Planning • What is your vision for your library? • Identify all the services you already provide • Make your wish list of services you would like to add or develop • Keep a record of everything you do … AND how it added value for students & staff
    8. 8. Who to Target? http://flic.kr/p/bUA4s9
    9. 9. Who to Target? • Principal or another member of the senior leadership team • Students • Teachers • Board of Trustees • Parents
    10. 10. http://bit.ly/KMv4O6
    11. 11. http://flic.kr/p/bbKyWn How to Target
    12. 12. How to Target Principals • Identify areas to work on and then suggest a strategy • Make sure they know what you do
    13. 13. How to Target Students • Talk to them! • Survey them • Observe them … in their natural habitat!
    14. 14. How to Target Teachers • Conversations • One on one PD when you can • Staff meetings and/or briefings
    15. 15. How to Target Teachers • PD Examples from Scotch College
    16. 16. Scotch College
    17. 17. How to Target Teachers Give them a reason to visit you
    18. 18. How to Target Teachers • Have morning tea in the library regularly … and use it to introduce new books
    19. 19. How to Target Teachers • Start up a staff book club
    20. 20. How to Target Teachers • Have you been renovating? Why not have a “roof shout”?
    21. 21. How to Target B.O.T • Annual Report • Deliver it face to face if possible
    22. 22. How to Target P.T.A • Offer to be a guest speaker at a PTA meeting • Sample presentation
    23. 23. JHC
    24. 24. How to Target Community • Provide access to resources
    25. 25. How to Target Community • Provide access to resources Example using Livebinder
    26. 26. Livebinders
    27. 27. How to Target Community • Invite them in Example from Scotch College
    28. 28. Parent Help
    29. 29. How to Target Community • Run events Example from Scotch College
    30. 30. Parent Events
    31. 31. Tell your Story http://flic.kr/p/9uP8wp
    32. 32. Tell your Story Reporting  Annual Report Principal Staff BOT PTA School Magazine  Term Report Principal
    33. 33. Tell your Story Reporting Examples: Joyce Valenza Buffy Hamilton – Annual Buffy Hamilton – Month Jennifer La Garde Services to Schools
    34. 34. Tell your Story Joyce Valenza – Annual Report
    35. 35. Tell your Story Buffy Hamilton – Annual Report
    36. 36. Tell your Story Buffy Hamilton – Month Report
    37. 37. Tell your Story Jennifer La Garde – Annual Report
    38. 38. Tell your Story Services to Schools – Annual Report
    39. 39. http://flic.kr/p/ceHffo
    40. 40. Visibility http://flic.kr/p/4NXkqE
    41. 41. Visibility Be Visible!  In the staffroom  In the library  On the intranet  On the LMS  On the school website
    42. 42. Visibility On the Web  Twitter  Facebook  Goodreads  YouTube  Slideshare
    43. 43. Visibility On the Web  Considered starting your own blog?
    44. 44. Visibility On the Web  Considered starting your own school library website?
    45. 45. Visibility In the Library  Displays
    46. 46. http://flic.kr/p/8GnH5p
    47. 47. http://flic.kr/p/87baA7
    48. 48. http://flic.kr/p/819Bk8
    49. 49. http://flic.kr/p/8B4UUi
    50. 50. http://flic.kr/p/7VGuLP
    51. 51. Visibility In the Library  Book of the week
    52. 52. http://bit.ly/QxTfOF
    53. 53. Visibility In the Library  Book trailer of the week
    54. 54. Visibility In the Library  Activities
    55. 55. Visibility In the Library  Book Club
    56. 56. Visibility In the Library  Special Events and Guests
    57. 57. Visibility In the Library  Competitions and Games
    58. 58. Visibility Promotion & Marketing
    59. 59. Visibility Serious about promotion and marketing? Then check out The Library Marketing Toolkit by Ned Potter
    60. 60. Budget for It!  Author Visits  Library Week  Open Day  Posters  Brochures  Prizes
    61. 61. Visibility Publicity beyond the library
    62. 62. Publicity  Think ahead  Identify photo opportunities  Create “good news” stories  Compile a list of local media contacts  Foster connections with them
    63. 63. Promote Your services Through  Conversations  Newsletters  Brochures  Websites  Blogs  Small bite PD sessions
    64. 64. Promote Your services This is how Michelle Simms at Te Totara Primary School does it! Busyness
    65. 65. Promote Your services This is how Hue Ng at Churton Park Primary School does it! Knitting
    66. 66. Promote Your services This is how Claire Forrest at Raroa Intermediate School does it! Pom-Pom Bookmarks
    67. 67. Promote Your services This is how Tania Sheko at Melbourne High School does it! Biggest Morning Tea
    68. 68. Promote Your services This is how Mr Library Dude, Joe Hardenbrook from Wisconsin University Library does it!
    69. 69. Promote Your services This is how Mr Library Dude does it! Postcards from the Library & Therapy Dogs
    70. 70. Promote Your services This is how Donna Watt at Invercargill Public Libraries does it! Slipper Day
    71. 71. Promote Your services This is how Sally Pewhairangi at Waimakariri Libraries does it! Reading Maps
    72. 72. http://flic.kr/p/dUgcAc
    73. 73. Evidence Based Practice Let those who matter know http://flic.kr/p/bEDkHV
    74. 74. Evidence Based Practice Let those who matter know What you do that affects student outcomes
    75. 75. Evidence Based Practice Let those who matter know Why it affects student outcomes
    76. 76. Evidence Based Practice Let those who matter know How it affects student outcomes
    77. 77. Evidence Based Practice Want to know more about it?
    78. 78. Evidence Based Practice Want to know more about it? Learning Outcomes
    79. 79. Evidence Based Practice Want to know more about it? Student Achievement
    80. 80. Evidence Based Practice Want to know more about it? Here’s what Lisa Salter at Ruawai Community College is doing
    81. 81. Evidence Based Practice
    82. 82. Evidence Based Practice
    83. 83. Some of the Tools For organising and sharing:  Scoop.it!  Diigo  Evernote  One Note  Livebinders
    84. 84. Some of the Tools For publishing and promoting:  Easil.ly: Infographics  Issuu: Magazines  Weebly: Websites  Wordpress: Blogs
    85. 85. Some of the Tools For building your own Professional Learning Network:
    86. 86. Some of the Tools  Twitter  Facebook  School Listserve  Blogs
    87. 87. Brainstorming What else could we add to this collection of ideas for making lasting connections with our school communities?
    88. 88. Contact Details: Senga White Research and Learning Coordinator Southland Boys High School Invercargill Email: sengaw@windowslive.com Wordpress: http://sengaw.wordpress.com Twitter: @motherofwinter

    ×