Tips, tricks and examples for how to create marketing campaigns and content that generate excitement and engagement among your target audience.

1. 11/18/2009 www.meteorsolutions.com 1

2. Beyond Ho-Hum Social Media Marketing: How to Create a Fan-Fueled Frenzy Online AGENDA Overview Choosing Your Target - Fans and Advocates Creating Killer Content Accelerating Distribution - Outreach and Advertising Q & A 11/18/2009 CONFIDENTIAL www.meteorsolutions.com 2

3. Meteor Overview The Leading Technology Platform for Measuring and Optimizing Earned Media Experienced Team of Online Marketing, Games, and Technology Pros Customers Include… 11/18/2009 CONFIDENTIAL www.meteorsolutions.com 3

4. Online Marketing Is Changing… 11/18/2009 CONFIDENTIAL www.meteorsolutions.com 4 Build Site and Create Content Buy Ads Tracking and Optimization Tracking and Optimization

5. Today It Has to Be Earned Paid Media (Ads) Owned Media Earned Media

8. Golden Triangle 11/18/2009 CONFIDENTIAL www.meteorsolutions.com 7 Most Valuable Audience GOAL: Bring the most engaging content to the most valuable audience on the most active and engaged sites. Relevant, Useful, and Engaging Content Most Active Sites and Communities

9. How Social Marketing Programs Get Started 11/18/2009 CONFIDENTIAL www.meteorsolutions.com 8

10. Connecting with Fans and Advocates 11/18/2009 CONFIDENTIAL www.meteorsolutions.com 9 Serious Fan Advocates Passionate about your brand, eager to share with others. Committed to the cause, eager to make a difference.

12. Public Acknowledgement, Counters, Stars, Achievements

13. Rewards

14. Access, Special Content, Status

15. Sharing

16. Facebook Connect

17. Twitter API

18. Email

19. Sharing Widgets

20. Fun

22. Impact of Individuals 11/18/2009 CONFIDENTIAL www.meteorsolutions.com 12 153 more visits from one fan Email Blog 1 Email Email Blog 2 Blog 3 Blog 4 Blog 5

23. Creating Killer Content Creative Approaches to Driving Engagement and Sharing Online Steve Fowler | V.P. Strategy and Client Service [ayzenberg group]ph: 626.584.4070 x25email: sfowler@ayzenberg.com 11/18/2009 CONFIDENTIAL www.meteorsolutions.com 13

24. The greatest-impact use of all for Share Tracking technology is to build a sharing community hub right into your site itself. This can only be done for sites that our agency is building from the ground-up due to its fully-integrated nature, but it’s a great add-on we can build into any website concept we present to you. On the Resident Evil 5 site, we’ve built-in a promotional application that incentivizes visitors to pass-along content.

25. Here is the viral area within the website, where we have a host of content that the community can look at.

26. Community Rewards Instructions / Info about Rewards Instructions / Info about Rewards Users can establish a user name login so to aggregate their efforts for when they come back again and again. And they will come back again and again when we feed them with fresh content!

27. Here, members of the community can track how many pass-alongs they’ve done, as well as how what they’ve shared has become viral. When they get to a certain point of points (for each time someone they’ve shared with passes it along further), they receive rewards.

28. An interactive map lets them see how they’ve circled the globe with their sharing. Rewards can be wallpapers, screen savers, or any other reward you can dream up. Bigger prizes can be a name in the game manual, autographed artwork, etc. NET RESULT: In exchange for some very low-cost incentives and special content to feed the fans, a HUGE group of gamers will market your product for you!

29. NAMCOBANDAI | TEKKEN 6 | TOURNAMENT http://tekken.namco.com/tournament Ayzenberg Group

30. NAMCOBANDAI | TEKKEN 6 | TOURNAMENT http://tekken.namco.com/tournament Ayzenberg Group

31. NAMCOBANDAI | TEKKEN 6 | COMMUNITY http://twitter.com/tekkenbob http://www.flickr.com/photos/namcotekken6/ http://www.facebook.com/tekken Ayzenberg Group

32. Syndicate and Publicize Relevant Content (even when it isn’t yours!) On Twitter Post Links to Quality Fan Content Follow Quality Followers Re-Tweet Relevant Messages On Facebook Friend Your Biggest Fans Post Relevant On Bookmarking Sites Link to Quality Fan Content Through Delicious, Digg, etc. 11/18/2009 CONFIDENTIAL www.meteorsolutions.com 22

33. Discover and Engage in Relevant Conversations Monitor, Track and Engage in Relevant Conversations Free Google Alerts BlogPulse Paid (examples) Radian6 Visible Technologies 11/18/2009 CONFIDENTIAL www.meteorsolutions.com 23

34. Identify Potential Advertising Opportunities 11/18/2009 CONFIDENTIAL www.meteorsolutions.com 24

35. Increase Advertising ROI on High Yield Sites

36. Take-Aways Know Your Fans and Advocates Recognize Them and Reward Them With Content They Want Encourage Them to Share and Expand the Community Complement What’s Happening Organically with Targeted PR and Advertising 11/18/2009 CONFIDENTIAL www.meteorsolutions.com 26

37. Thank You! Please contact us with questions! Ben Straley, CEO Ben@meteorsolutions.com c 206.859.3563 Sales: (866) 677-0604 Steve Fowler | V.P. Strategy and Client Service [ayzenberg group]ph: 626.584.4070 x25email: sfowler@ayzenberg.com 11/18/2009 www.meteorsolutions.com 27