Presented by David Shim, CEO and Founder, Placed at Market Research in the Mobile World North America 17 - 18 July 2013, Minneapolis, USA This event is proudly organised by Merlien Institute Check out our upcoming events by visiting http://www.mrmw.net

1. JULY 16 - 18, 2013, Minneapolis, USA
WWW.MRMW.NET
The original, premier event
for the Mobile Marketing
Research Industry

2. WWW.MRMW.NET
TITLE SPONSOR DIAMOND SPONSOR PLATINUM SPONSOR
GOLD SPONSORS
WORKSHOP HOST
SILVER SPONSORS
PREMIERE SPONSOR
NETWORKING EVENING SPONSOR BAG SPONSORPREMIERE SPONSOR

3. Mobile + Location:
Challenges and Opportunities
David Shim, david@placed.com

4. PLACED
World’s Largest Opt-In
Location Panel
Panelists:
70,000+
Monthly Businesses Visited:
3,700,000+
Features in Place Database:
300,000,000+
Measured Locations:
15,000,000,000+

5. RATINGS
100% Adoption
90%+ of Retail Sales

6. LOCATION ANALYTICS V1

7. LOCATION ANALYTICS V2

8. LOCATION ANALYTICS V2

9. LOCATION ANALYTICS V2

10. LOCATION: NOISE

11. LOCATION + PLACE = MORE NOISE

12. PANEL RECRUITMENT

13. PRIVACY: OPT-IN + VALUE EXCHANGE

14. MODELING

15. VALIDATION
Cumulative

16. HURRICANE SANDY

17. BLACK FRIDAY 2012
11.23.12
Black Friday
11.24.12
Placed Reports 4.68x
11.26.12
Analysts Report Strong Foot Traffic
11.28.12
AE Raises Earnings, Record BF

18. PLACE + DEMOGRAPHIC AFFINITY
F, 14-24
Why weren’t Millennials
purchasing at this high
end retailer?
 Brand Preference
 Merchandising
 Marketing
 Pricing
 Other

19. AMAZON: SHOWROOMING

20. AMAZON: MALE VS FEMALE

21. QSR: OPPORTUNITY IN ETHNICITY

22. VISITOR MAP: RETAIL SITE SELECTION

23. DOMINOS – LOCATION AFFINITY
GREEN:
Strong Affinity
RED:
Negative Affinity
BAR HEIGHT
Affinity Score

24. PANERA – LOCATION AFFINITY
GREEN:
Strong Affinity
RED:
Negative Affinity
BAR HEIGHT
Affinity Score

25. PLACED
Website:
www.placed.com
Contact:
David Shim
david@placed.com

26. WWW.MRMW.NET
TITLE SPONSOR DIAMOND SPONSOR PLATINUM SPONSOR
GOLD SPONSORS
WORKSHOP HOST
SILVER SPONSORS
PREMIERE SPONSOR
NETWORKING EVENING SPONSOR BAG SPONSORPREMIERE SPONSOR

27. JULY 16 - 18, 2013, Minneapolis, USA
WWW.MRMW.NET
The original, premier event
for the Mobile Marketing
Research Industry