Insights on Hyundai associated with TeraReach to bring about the buzz around the New Fluidic Verna with the help of influencers

1. #THEWORLDSEDAN&WWTREND
Insights on Hyundai’s association with TeraReach to bring
about the buzz around the New Fluidic Verna…

2. BRIEF
Hyundai India, was to launch the New Fluidic Verna,
branding it as #TheWorldSedan
The epicentre of the plan was the on-ground launch at Delhi
where all the press and the authorities where invited…

3. OBJECTIVE
The key was to introduce the car in style dynamically
to bring about buzz on #TheWorldSedan
Twitter HAD to break with numerous Conversations
echoing the Car Launch!

4. GAMERULES
The buzz had to be organically generated as the
Brand’s Ultimatum was NOT in favor of Contests
Relevant Conversations than Traditional Tweets was the
score as the brand looked down on anything else…

5. ROLLOUT
Conversations were
triggered with 50+
Automobile bloggers
Relevant
Influencers followed
up on the buzz next…
Strategically, the Brand
launched the car at the
right moment!
1 2 3

6. RESULTS
We did break
the Trends on
Twitter…
Actually,
Twice-Fold!
#WorldSedan
& Verna
trended over 8
hours straight
across the day!
Over 75,000
conversations were
triggered & a
Worldwide
Trend