1. Turn of the Century Fashion

2. The overall silhouette from the 1890’s
changed at the turn of the century into a
slimmer and more feminine form because
of the fact that changes in fashion happen
based on previous styles and the rumored
tastes of King Edward VII.

3. Terms Used to Describe the Early
1900’s Fashion Style
• Junoesque
• Elegant
• Mature
• Flowy
• Curvaceous
• Regal
• Cascading

4. Style Characteristics
• Tighter sleeves (shoulders)
• Accentuated small waist
• Large bosom
• Curvy hips
• Day= high collar Evening= low neckline
• Long, flowy skirt
• S-curve

6. Edward VII Supposed Fashion Tastes
• 60 years old when he started his reign
• 1901-1910
• Old age = more mature taste in women
• Loved to have lots of clothes
• Pleasure in life; people thought relaxing, garden
parties, dress elegantly

7. Art Nouveau
• Art movement and philosophy 1890-1910
• The idea to include art in all aspects of
everyday life
• Focused on nature and its curvy lines (straight
lines are manmade)

8. Alphonse Mucha

9. Fashion Morphs
• Sleeves can only get so large
• Thick material melds into flowy material
• Emphasis moves downward from shoulders to
bosom and hips
• Waist stays the same