TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
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1. HUNTSVILLE, AL
iHeart MEDIA, with its 245 million monthly U.S. listeners, is
the leading media company in America with a greater reach
than any radio, digital or television outlet.
2015 Media Kit
2. WEBSITE: www.WDRM.com
CUME AUDIENCE: 180,700
#1 rated station in the market for 58 consecutive ratings periods.
Overview: WDRM 102.1 is the Heritage Country Station in the Huntsville TSA
for over 30 years. WDRM’s morning team, with Dan McClain & Josie, is
fiercely popular, and dominates the ratings.
WEBSITE: www.WTAK.com
CUME AUDIENCE: 70,200
Overview: WTAK 106.1 is Huntsville’s Heritage Classic Rock Station.
WTAK’s the market’s strongest adult male station with a highly researched
music and lifestyle format. 106.1 is programmed to Men 25-54. WTAK is
home of the John Boy & Billy Big Show weekday mornings and features
NASCAR Sprint Cup Racing.
WEBSITE: www.1003TheRiver.com
CUME AUDIENCE: 88,100
Always a Top Rated Station in Morning Drive
Overview: WQRV 100.3 The River plays the Classic Hits of the 60’s, 70’s, and
80’s. WQRV delivers an upscale and affluent audience, targeting Adults
25-54. Plus, WQRV features Rick & Bubba in the morning and Auburn Football.
WEBSITE: www.WBHPAM.com
CUME AUDIENCE: 11,400
Overview: WBHP/WHOS 800/1230 AM News Talk format features Toni & Gary
in the morning, conservative talk host Glenn Beck, financial guru Dave Ramsey,
and the very popular Sean Hannity in the afternoon.
*Nielsen SP/FA 2014 TSA Persons 12+ M-S 6A-12M
FREQUENCY 102.1 106.1 100.3 106.5 800/1230
FORMAT Country
Classic
Rock Classic Hits Adult CHR News Talk
AUDIENCE A 25-54 M 25-54 A 25-54 W 18-34 A 25-54
COVERAGE/WATTS 100,000 25,000 50,000 1,000/1,000
WEBSITE: www.1065kissfm.com
CUME AUDIENCE: 23,300
Overview: KISS-FM is Huntsville’s most exciting new station to come along in a
long time. Contemporary Hit Radio format giving listeners a playlist featuring
new cutting edge music, current hits and past popular hits!
The First Stations in the Valley to Broadcast in HD
3. WDRM-FM
Daily Programs & Features
*Nielsen SP/FA 2014 TSA Persons 12+ M-S 6A-12M
WDRM-FM www.WDRM.com 26869 Peoples Road Madison, AL 35756 Office Phone: 256-309-2400 Office Fax: 256-350-
2653
PROGRAM TIME
Morning Drive – Dan McClain & Josie Mon-Fri 5am-10am
Mid-Day – Stuart Langston Mon-Fri 10am-3pm
Afternoons – A.J. McCloud Mon-Fri 3pm-7pm
Nights – Michael J. Mon-Fri 7pm-Mid
Overnights - After Midnight with Cody
Alan Mon-Fri 12am 5am
News – WHNT-TV News 19
Mon-Fri; 5am-830am
Twice an Hour
Traffic - Morning Drive
Mon-Fri; 5:30am-9am
Four times an hour
Traffic - Afternoon Drive
Mon-Fri
3:15pm-6:15pm
Three times an
hour
Weather Report – WHNT-TV News 19 Once an Hour
Saturdays on WDRM
Mornings – Dan McClain & Josie Sat 6am - 9am
Mid-Day – Catfish Hunter Sat 9am - 12pm
Afternoon – Angie Ward Sat 12pm - 6pm
Nights – Chris Randolph Sat 6pm – 12am
Overnights - After Midnight with Cody
Alan Sat 12am-6am
Sundays on WDRM
Catfish Hunter Sun 6am – 12pm
Angie Ward Sun 12pm – 5pm
Bobby Bones Country Top 30 Sun 5pm – 9pm
New Music Nashville Sun 9pm – 10pm
CMT Live Sun 11pm – 12am
Other Points of Interest:
Total Audience: 180,700*
Programming Targeted to
Adults 25-54
Huntsville’s Heritage Country
Station in the Huntsville TSA
for over 30 years.
#1 rated station
in the market for
58 consecutive
ratings periods!
facebook us
facebook.com/1021wdrm
follow us
@WDRMRadio
6. WQRV-FM
Daily Programs & Features
Other Points of Interest:
Total Audience: 88,100*
Programming Targeted to
Adults 25-54
Huntsville’s Classic Hits Station
where Rick & Bubba are MORE
than just a morning show!
PROGRAM TIME
Morning Drive – Rick & Bubba Mon-Fri 5am - 10am
Rick & Bubba Pick & Play Workday Mon-Fri 10am - Noon
Mid-Day – Marc Coppola Mon-Fri Noon - 3pm
Afternoons – Lisa Berigan Mon-Fri 3pm - 7pm
Nights – Marty Thompson Mon-Fri 7pm-Mid
News – WHNT-TV News 19
Mon-Fri 5am-830am
Twice an Hour
Traffic - Morning Drive
Mon-Fri 5:30am-9am
Three times an hour
Traffic - Afternoon Drive
Mon-Fri 3:15pm-6:15pm
Twice an hour
Weather Report – WHNT-TV News 19 Once an Hour
Saturday & Sunday on WQRV
Best of Rick & Bubba Sat & Sun 6am - 9am
Special Programming on WQRV
Auburn Sports Broadcast
Rick & Bubba Pick & Play Workday
Rick and Bubba are more than just a morning show on 100.3 The River, they
pick and play a wide variety of songs that people love to sing along with!
WQRV-FM www.1003TheRiver.com 26869 Peoples Road Madison, AL 35756 Office Phone: 256-309-2400 Office Fax: 256-350-
2653
facebook us
facebook.com/1003theriver
follow us
@1003theriver
*Nielsen SP/FA 2014 TSA Persons 12+ M-S 6A-12M
9. WTAK-FM
Daily Programs & Features
Other Points of Interest:
Total Audience: 72,000*
Programming Targeted to
Adults 25-54
Huntsville’s ONLY TRUE
Classic Rock Station.
PROGRAM TIME
Morning Drive – John Boy & Billy Mon-Fri 5am - 9am
Mid-Day – Erich West Mon-Fri 9am – 3pm
Rockaholics All Request Lunch Mon-Fri Noon – 1pm
Afternoon Drive – Ken Dashow Mon-Fri 3pm-7pm
Nights – Sixx Sense with Nikki Sixx Mon-Fri 7pm - 12m
John Boy & Billy Rewind Mon-Fri 4:50pm
Homebrew – Local Bands Wednesday 10pm
News – WHNT-TV News 19
Mon-Fri 5am-830am
Twice an Hour
Traffic - Morning Drive
Mon-Fri 5:30am-9am
four times an hour
Traffic - Afternoon Drive
Mon-Fri
3:15pm-6:15pm
three times an hour
Weather Report – WHNT-TV News 19 Once an Hour
WTAK Weekends
Best of John Boy & Billy Sat 5am – 9am
Sixx Sense Side Show Sat 7pm – 9pm
House of Hair - Dee Snider Sat 9pm - Midnight
Flashback Sun 7am – 11am
Special Programming on WTAK
NASCAR Sprint Cup Series
For Over 14 Years
The Big Show
has been on WTAK!
WTAK-FM www.WTAK.com 26869 Peoples Road Madison, AL 35756 Office Phone: 256-309-2400 Office Fax: 256-350-2653
facebook us
facebook.com/1061WTAK
follow us
@1061WTAK
*Nielsen SP/FA 2014 TSA Persons 12+ M-S 6A-12M
12. KISS-FM
Daily Programs & Features
Other Points of Interest:
Total Audience: 23,300*
Programming Targeted to
Women 18-34
Huntsville’s Hit Music Now
Top 40 & Pop.
PROGRAM TIME
Elvis Duran Morning Show Mon-Fri 5am - 9am
COMMERCIAL FREE MUSiC Mon-Fri 9am – 2pm
Afternoon Drive – JJ Mon-Fri 2pm-6pm
Evenings – Billy The Kidd Mon-Fri 6pm – 10pm
Overnights – Jo Jo Wright Mon-Fri 10pm – 2am
Weather Report – WHNT-TV News 19 Once an Hour
KISS Weekends
Boy Toy Jesse Sat 2am – 6am
Brady Sat 6am – 10am
Sisanie Sat 10am – 3pm
JJ Sat 3pm – 6pm
Saturday Nite Online Live Sat 6pm – 11pm
Nathan Fast Sun 12 mid – 6am
Brady Sun 6am – 10am
Sisanie Sun 10am – 3pm
Boy Toy Jesse Sun 3pm – 7pm
Jo Jo Wright Sun 7pm – 12 Mid
KISS-FM www.1065kissfm.com 26869 Peoples Road Madison, AL 35756 Office Phone: 256-309-2400 Office Fax: 256-350-2653
Featured Artists:
Pink
Ke$ha
Rihanna
Maroon 5
Katy Perry
Bruno Mars
Justin Bieber
One Direction
Justin Timberlake
facebook us
facebook.com/1065KISSFM
follow us
@1065KISSFM
*Nielsen SP/FA 2014 TSA Persons 12+ M-S 6A-12M
13.
14. WBHP/WHOS-AM
Daily Programs & Features
Other Points of Interest:
Total Audience: 11,400*
Programming Targeted to
Adults 25-54
PROGRAM TIME
Toni & Gary Live - A live, interactive morning show, Toni and
Gary have been entertaining The Tennessee Valley for years.
Join them every morning as they cover news, hot topics, weather
and more!
Mon-Fri
5am - 8am
The Glenn Beck Show - When Glenn Beck talks, people listen
and howl, cheer, or cry foul. And his highly-rated Fox News
Channel program has propelled him to superstar status among
Conservatives.
Mon-Fri
8am-11am
Dave Ramsey - No dreary "Wall Street" stuff here! Dave's
common sense approach to money management has literally
transformed lives and has made it cool to be debt free. And his
nightly program on Fox Business has made him a household
name.
Mon-Fri
11am - 2pm
Sean Hannity – Hannity is known for his passionate commentary
on politics and the American agenda. As one of the most
prominent and influential conservative voices in the country, his
program blends news, commentary, interviews, and branded
segments.
Mon-Fri
2pm - 5pm
Todd Schnitt – Conservative radio talk show. He Is a proven
performer… delivering incredible radio, entertaining audiences,
and painting pictures. He is described as “fiercely independent
conservative with libertarian influence.” His show includes news,
political commentary, lifestyle and pop-culture with sound bites
and parody material.
Mon-Fri
5pm – 8pm
Traffic - Morning Drive
Mon-Fri
5:30am-9am
Four times an hour
Traffic - Afternoon Drive
Mon-Fri
4:00pm-6:00pm
Three times an
hour
Weather Report with Gary Dobbs every hour
WBHP-AM www.WBHPAM.com 26869 Peoples Road Madison, AL 35756 Phone: 256-309-2400 Fax: 256-350-2653
facebook us
facebook.com/wbhpam
*Nielsen SP/FA 2014 TSA Persons 12+ M-S 6A-12M
15. WBHP/WHOS-AM
Weekend Programs & Special Features
WBHP-AM www.WBHPAM.com 26869 Peoples Road Madison, AL 35756 Phone: 256-309-2400 Fax: 256-350-2653
Weekends
Toni & Gary Weekend – A recap of some of the best moments of the week from the
Toni & Gary Morning Show. Toni and Gary have been entertaining The Tennessee
Valley for years.
Sat 6am-9am
The Glenn Beck Weekend - When Glenn Beck talks, people listen - and howl, cheer,
or
cry foul. And his highly-rated Fox News Channel program has propelled him to
superstar status among Conservatives.
Sat 9am-Noon
"The Weekend” - A live common-sense talk program dealing with the issues of the
day.
Hosted by some of the top talk hosts from around the Nation.
Sat Noon - 3pm
“Rudy Maxa’s World”– One of America’s best known travel writers and broadcasters. Sat 3pm – 5pm
Free Talk Live – Pro Freedom Talk Radio that appeals to people who do not align
themselves with just a political party. Live independent thinking talk radio.
Sat 5pm-8pm
"At Home" with Gary Sullivan - Q & A with the DIY Master, Gary offers answers to
callers' questions about home repair
Sunday 9am - Noon
The Sam Sorbo Show – a show that you can relate to with a host that connects to her
listeners through her life experience and provides real insight on the important political
and social issues making headlines.
Sun 4pm – 6pm
Ben Ferguson - Conservative Political Commentator is up on current events and
dispenses it from a conservative perspective
Sunday 6pm - 9pm
Bill Cunningham - a true Republican yet he recognizes and points out poor Republican
politics for his listeners.
Sunday 9pm - 12mid
Special Programming on WBHP
The Huckabee Report with Mike Huckabee
M-F 7:30am,
Noon and 5pm
Worldwide Travel Minute with Rudy Maxa M-F 1:30pm
Fast Talk Thursday 8pm-9pm
Auburn Sports Broadcast – College Football & Basketball
Auburn Football – Tiger Talk (Coaches Show) Monday 8pm-9pm
16. Toni & Gary LIVE 5:00a – 8:00am
Glenn Beck 9:00am – 11:00am
Dave Ramsey 11:00am – 2:00pm
Sean Hannity 2:00pm – 5:00pm
The Schnitt Show 5:00pm – 8:00pm