Week 2 Writing Assignment Metaphoric Analysis.50 points Write a short paper, (2-3 pages, double spaced), describing the metaphors and their rhetorical purpose in a political advertisement of your choice. This paper will have the same general structure as your first paper. Here are some notes on the content of the paper: Introduction: In the introduction, describe the rhetorical situation of the ad, especially as it relates to the metaphors at hand. This might also be a good space to explain any necessary information on how the metaphor works. For example, if you are describing a structural metaphor, you might need to quote Lakoff and Johnson. Body: In the body paragraphs, you will analyze the metaphors, break them apart and put them back together to explain their rhetorical effect. Conclusion: Your conclusion should re-enforce the thesis and continue to explain the rhetorical significance of the metaphors. Due Sunday 6/14/15 Watch the ads of two classmates. Have they left out metaphors that you noticed? Do you agree with their descriptions of the metaphors? Do you agree with what they claim is the rhetorical effect of the metaphors?    (100 words each) COLLAPSE Top of Form Link: https://youtu.be/3ZJ5K0zo7dc I found this activity to be very difficult. I know for a fact I didn’t find all the metaphors in the ad but I did replay it multiple times and write down everything I caught. One of the first things that I thought was an example of a metaphor was when Obama says “all of us will prosper.” This is a metaphor in my opinion because it uses the word “will.” Romney is saying this because it helps his stance with the American people. A visual metaphor I seen was when they show working Americans vs. the ships overseas. This is a metaphor because Obama is trying to show that hard work has to happen in America. Overseas isn’t a concern right now. Another metaphor I found was when Obama says “the best workforce in the world,” and then the clip cuts to a scene with teachers. In a sense, this scene is saying teachers are the best workforce in the world. This was a favorite that I had found. I heard many phrases but was unsure if they counted as metaphors. I know I didn’t catch all the metaphors and have a difficult time explaining the ones I did find Bottom of Form In the ad "Flatline" (http://pcl.stanford.edu/campaigns/2012/) we see a doctor running down a hall while a steady lifeline goes to a flatline. The author states, "If you saw this line in the ER, you’d be panicked. Well this flat line is Barack Obama’s economy." The ad is using a flatline as a metaphor to relate Obama's economy to a lifeless one. We continue to visually see the metaphor by having a flatline at the bottom of every picture. We hear some facts, "23 million looking for full-time work. Middle class incomes falling." to emphazise Obama's lack of care for all of the unemployed. The next metaphor is stated, "Spending and debt exploding." to pursuade voters to think Obam.

1. Week 2 Writing Assignment
Metaphoric Analysis.50 points
Write a short paper, (2-3 pages, double spaced), describing the
metaphors and their rhetorical purpose in a political
advertisement of your choice. This paper will have the same
general structure as your first paper.
Here are some notes on the content of the paper:
Introduction:
In the introduction, describe the rhetorical situation of the ad,
especially as it relates to the metaphors at hand. This might also
be a good space to explain any necessary information on how
the metaphor works. For example, if you are describing a
structural metaphor, you might need to quote Lakoff and
Johnson.
Body:
In the body paragraphs, you will analyze the metaphors, break
them apart and put them back together to explain their
rhetorical effect.
Conclusion:
Your conclusion should re-enforce the thesis and continue to
explain the rhetorical significance of the metaphors.
Due Sunday 6/14/15
Watch the ads of two classmates. Have they left out metaphors
that you noticed? Do you agree with their descriptions of the

2. metaphors? Do you agree with what they claim is the rhetorical
effect of the metaphors?
(100 words each)
COLLAPSE
Top of Form
Link: https://youtu.be/3ZJ5K0zo7dc
I found this activity to be very difficult. I know for a fact I
didn’t find all the metaphors in the ad but I did replay it
multiple times and write down everything I caught. One of the
first things that I thought was an example of a metaphor was
when Obama says “all of us will prosper.” This is a metaphor in
my opinion because it uses the word “will.” Romney is saying
this because it helps his stance with the American people. A
visual metaphor I seen was when they show working Americans
vs. the ships overseas. This is a metaphor because Obama is
trying to show that hard work has to happen in America.
Overseas isn’t a concern right now. Another metaphor I found
was when Obama says “the best workforce in the world,” and
then the clip cuts to a scene with teachers. In a sense, this scene
is saying teachers are the best workforce in the world. This was
a favorite that I had found. I heard many phrases but was unsure
if they counted as metaphors. I know I didn’t catch all the
metaphors and have a difficult time explaining the ones I did
find
Bottom of Form
In the ad "Flatline" (http://pcl.stanford.edu/campaigns/2012/)
we see a doctor running down a hall while a steady lifeline goes
to a flatline. The author states, "If you saw this line in the ER,
you’d be panicked. Well this flat line is Barack Obama’s
economy." The ad is using a flatline as a metaphor to relate
Obama's economy to a lifeless one. We continue to visually see
the metaphor by having a flatline at the bottom of every picture.

3. We hear some facts, "23 million looking for full-time work.
Middle class incomes falling." to emphazise Obama's lack of
care for all of the unemployed. The next metaphor is stated,
"Spending and debt exploding." to pursuade voters to think
Obama has no control over spending and the debt is so great it
"exploded." The ad highlights that Obama's agenda is the same
as his first term so we should presume it won't be any different.
Lastly, we hear "If you don’t jumpstart America’s economy
now, you’re economy stays dead 4 more years. Demand Better."
This reverts back to the beginning of the ad when we initially
see the flatline. By using the metaphor, if we don't jumpstart
America's economy, just as we need to jumpstart a heart to live
before it dies, implying we must do the same with the economy.
Thus, making voters think twice before voting for Obama's
dying economy. Here is a direct link to the ad via
Youtube: https://www.youtube.com/watch?v=cdxKCOAR1v0
Paper
Aristotelian Analysis Paper: 50 points
Write a short (2-3 page double-spaced) Aristotelian rhetorical
analysis of a political ad of your choice. Most likely, you will
want to choose the ad you used in your chart and sample
paragraph, but you are free to change if you like. Please don't
use any ad that was discussed in the class lectures. There are
still plenty of ads to choose from. Make sure to include a direct
link to your ad in your paper.
Introduction: Context of the Ad.
Before we break down an ad, we need to know its Rhetorical
Situation. This may be a discussion of what was going on at the
time, who the target audience was, or anything else that isn't in
the ad itself that might be important to know. Your thesis will
likely be at the end of your introduction. Your thesis is your

4. main claim about what rhetorical strategies the ad uses and
why. The basic pattern of the thesis will be something like: The
(name of your ad) advertisement uses (these rhetorical
strategies) to achieve (this desired goal).
For example in the ad, "Fine?", my thesis might be: "The
political advertisement "Fine?" paints President Obama as
callous and out of touch by setting up a sound bite where he
says "the private sector is doing fine" and then using stylized
testimonials to disprove the idea with a series of tales of
personal woe from average people."
Body Paragraphs:
Since this is an analysis paper, your body paragraphs will focus
on the two basic elements of analysis-- breaking down, and
putting back together. You may cover all three terms: Ethos,
Pathos, or Logos, or you can focus on only one or two if that is
where the rhetorical strategies of the advertisement are the most
apparent. Each body paragraph should prove a point with
observations, inferences, and explanation. The length and
number of body paragraphs is up to your discretion. Since we
have three terms and the standard five paragraph essay has three
body paragraphs, some students choose to have a body
paragraph for each of the appeals (ethos, pathos, logos), but you
do not have to organize your paper in that way.
Conclusion:
Summarize the main analysis of the paper. The conclusion is a
place where you may also need to do more of the "putting it
back together" part of your analysis.