A corporate website can feel like a 1000-piece jigsaw puzzle, unassembled. You may be a prospective customer looking for honest information or you may be an existing customer, and get to the information you need straight away.
Content comes from many sources: Web CMS, CRM system, product database, and self-contained systems for help and support information. How can all these sources be brought together into one coherent customer experience?
By adopting metadata standards and using dynamic delivery systems that surface relevant content, the corporate website can change from a jumbled jigsaw to a joined-up, personalized picture. Drawing on experience providing such solutions to global brands, Mekon's Mark Poston will demonstrate how this can be achieved.
Regression analysis: Simple Linear Regression Multiple Linear Regression
LavaCon 2015 Proposal Don't Puzzle Your Customers Draw Them a Personalized Picture
1. LavaCon 2015 Proposal
Don't Puzzle Your Customers;
Draw Them a Personalized Picture
Mark Poston
Senior Technical Consultant
2. Pieces of the puzzle
• What you may already have
– Web CMS
– CRM (for example Salesforce.com)
– DITA CCMS
– Learning Management System
– Entitlement Servers
• But how does your DITA content serve all of
these different platform whilst also ensuring
that customers are getting exactly what they
need?
3. Find the missing pieces
• Discover what the missing pieces are and
how they fit together
