Entrepreneurship Development

1. 2-1
MotivationMotivation
TheoriesTheories
Entrepreneurship DevelopmentEntrepreneurship Development
m@hfuz

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7 Motivation Theories7 Motivation Theories

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Achievement Motivation Theory
Owner
Entrepreneur
Employed
Entrepreneur
• Take Personal ResponsibilityTake Personal Responsibility
• Moderate RiskModerate Risk
• Seek FeedbackSeek Feedback
• Sacrifice small interest for the sake ofSacrifice small interest for the sake of
big onebig one
David McClelland

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Motive- Acquisition Theory
““The mentality and personality ofThe mentality and personality of
people are not in-born, but theypeople are not in-born, but they
are flexible and changes withare flexible and changes with
situation”situation”
David McClelland

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Risk Taking Theory
Not Entrepreneur Entrepreneur Gamblers
0
Low Risk
Medium Risk 1
High Risk
Richard Cantillon & John Stuart Mill
Economist Alred Marshal

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0 10 20 30 40 50 60 70 80 90 100
No
Control Entrepreneur
Full
Control
Prof. J.D. Rotter of Ohio University

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Power Motivation Theory
Personal
Power
Social
Power

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"Opportunities don't happen. You create them.""Opportunities don't happen. You create them."
-- Chris Grosser-- Chris Grosser