ONE PAGE REPORT - Project FISCAL Rating: FARMER- INDUSTRY - SOCIETY & CONSOLIDATE - AGRI - LEADERSHIP: Return On Intangible Project FISCAL connects Farmer - Industry - Society the three CCP - Critical Control Points in the Value Chain, Consolidating Agri Leadership in Indian Economy. It’s a single powerful sector giving the platform to stabilise multi-functional aspects of India’s GDP. CREAM Report to start with, of 45k Farmers connected to Industry and Public would enhance a win-win situation within this Value Chain to Funding Agencies and to the GoI. Pro-active policy changes and commitment forward is to each individual, produce, area and time, in Project FISCAL.

1. ONE PAGE REPORT - Project FISCAL
Rating: FARMER- INDUSTRY - SOCIETY & CONSOLIDATE - AGRI - LEADERSHIP
Return On Intangible
1. Connecting the Value Chain:
i. Gross Value Added By Agriculture and Allied Sectors is $274.23 billion at constant 2011-12 prices at the CAGR of 2.75%.
In 2018-19 Rabi Area Sown is 28.9 mn hectares and Kharif Area Sown 101.50 mn hectares covering Wheat, Rice, Pulses,
Coarse Cereals, Oil Seeds, Sugarcane, Jute & Mesta . Plunging into the sea of statistics, at the most we can wait for the1
next wave as to how the statistics produced later is better or worse than what we see now. What we see now is again old
and with several provisos of several asterisks? Plainly speaking it is nothing but statistics.
ii. We shall create a robust pro-active Info-System, not just the Quantitative Statistics but Qualitative Elements of Value-
System practiced. Measure of Value System by Return on Intangible shall provide good analytics to effectively and
instantly create policy changes and establish preventive-action, by each Farmer. Yes, repeat by each Farmer.
iii. Project FISCAL connects Farmer - Industry - Society the three CCP - Critical Control Points in the Value Chain,
Consolidating Agri Leadership in Indian Economy. It’s a single powerful sector giving the platform to stabilise multi-
functional aspects of GDP. When Agri is strong, GDP of $5 trillion becomes a feasible target for India.
iv. 1. GujPro Agribusiness Consortium Producer Company Ltd. Ahmedabad is chosen for Project FISCAL. GujPro with 30
FPOs connected to 45,000 Farmers would be of a sizeable unit to start with. 2. Kunal Kotecha an Industrialist running
VNKC Agrocom Private Limited is the key stakeholder in this Project FISCAL. Produce from GujPro procured under
specific buy-back arrangement will be converted to packed commodities from his own factory as well as outsourced food
packaging units. VNKC is already certified unit for HACCP, Fairtrade Regulations. 3. Several kiosks all over India would be
opened for distribution of branded packed commodities procured from Farmers/FPOs/FPCs.
v. One major FPC from South India and an agro-biz unit from Dubai, the best start-up awardee 2018 from UAE is another
unit connected to several farmers from Kerala with the three CCPs well established, are earmarked for Project FISCAL.
There are thousands of such FPCs in India that Project FISCAL would establish the necessary Monitoring System of
Growth, development as viable commercial units mutually beneficial to the three CCPs. Project FISCAL shall cover
eventually all registered FPCs.
vi. CREAM Report established by each CCP brings out the Daily pro-active management system.
2. Personal touch to individual Farmers:
i. In a recent interview PM Modi addressed the Qn: Are loan waivers a means to get rid of poverty? Modi said: In our
roadmap to ensure that farmers’ incomes double by 2022, the welfare of the small and marginal farmers is extremely
important. Without improving the conditions of 12 crore such farmers, how can our agriculture sector develop? They need
income support to ensure some stability in their lives.
ii. As of now FPOs, FPCs are well structured and accommodate millions of Farmers. This structure is quite encouraging to
address the issues raised by the PM. One FPC earmarked for Project Fiscal states under ‘Activities Proposed’: Develop a
grand alliance with all grass root level farmer collectives to promote ‘crop clusters’ for large scale handling of the
produces / products. It says NGOs helped so far Development but now commercial aspects have to be
brought in. Project FISCAL is set to fulfil the agri Commerce sans the middlemen?
3. Bottom-up build up ratings of Farmers, FPOs, FPCs
i. Project Fiscal is based on IBCM - Inactivity Based Cost Management - Activity has a cost
incidence, whereas Inactivity, a cost Consequence. Measure Cost Consequence Now, Now,
Now. Farmers ops and woes are addressed instantly. How?
ii.CREAM Report is prepared for each of the three CCPs under Project FISCAL. IBCM with active
participation of the consortium of FPCs would establish the set criteria of 1. FARMER CREAM
Report; 2. For Industry CREAM Report and 3. the end users of produce and products via kiosks or
e-commerce CREAM Report, enabling Qualitative aspects of Value Chain MEASURED, RATED
and TRACKED. Intangible the denominator is the energy factor of individuals in each CCP.
iii. The Value System of a Farmer is very good and he is a willing partner. The Industry has to match
their good intentions. Management Quality comprising of variety of Policies and Standards - Food
Certifications - would be applied to individual Farmers and Corporate Governance of the same is tracked.
Through the FPCs, GujPro for example, accounting quality is ensured. Buy-back arrangements towards produce/product/
kiosks/e-commerce are established. Similarly Risk Management is strictly itemised and tracked.
4. CAGR, CARR -2025 converted to CDGR, CDRR respectively. 4.1 CREAM Report for Corporate consists of 200 different Process
Blocks. Project Fiscal would also have as many by-and-by to ensure Quality Assurance. 4.2 CAGR is a Dream Target whereas
CARR is weeding out the valueless. D in CDGR and CDRR is Daily - Growth Rate and Reduction Rate.
5. Demonstrated growth: Just-in-Time, Personal touch to individual Farmers, bottom-up build up ratings of Farmers, FPOs, FPCs,
B2B - B2C, Empathy, at the same time commitment to Quality Produce ensure Demonstrated growth. CREAM Report of 45k
Farmers connected to Industry and Public would enhance a win-win situation within this Value Chain to Funding Agencies to the
GoI. Pro-active policy changes and commitment forward is to each individual, produce, area and time, in Project FISCAL.
Jayaraman Rajah Iyer PS: Please don’t keep looking at my LinkedIn Profile, Join Me, Nike!
https://www.ibef.org/industry/agriculture-india.aspx1
IBCM © Research 2019 -1 1